Mike Swenson, president of Barkley Public Relations, will now serve as president of Crossroads. The firm is launching with 13 partners and a client base that includes Lee Jeans, Sonic Drive-In, and March of Dimes. The firm specializes in cause marketing, crisis management, internal comms, strategic communications, and other PR and branding disciplines. Swenson says the firm will build its business in the Midwest, particularly in Kansas City.
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