TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Barkley’s PR Unit Becomes Crossroads

Barkley, the Kansas City-based interactive marketing and advertising agency, has split off its PR unit and renamed it Crossroads. Barkley launched its PR practice 25 years ago.

Mike Swenson, president of Barkley Public Relations, will now serve as president of Crossroads. The firm is launching with 13 partners and a client base that includes Lee Jeans, Sonic Drive-In, and March of Dimes. The firm specializes in cause marketing, crisis management, internal comms, strategic communications, and other PR and branding disciplines. Swenson says the firm will build its business in the Midwest, particularly in Kansas City.

[via, via]

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!