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Belize’s Perfect PR Response to Unflattering Mention in ‘Breaking Bad’

On last Sunday’s episode of the AMC hit drama “Breaking Bad“, Brian Cranston’s character — a drug kingpin — threatened to “send [someone] to Belize,” an alternate euphemism to “sleeping with the fishes.”

The scene was widely discussed on social media, with many speculating whether the show had inadvertently dealt a blow to the country’s tourism.

“Some people may have perceived that to be somewhat of a crisis,” Alyssa Carnegie, the director of marketing and industry relations for the Belize Tourism Board, said in an interview with the New York Times, “but we really thought of it as an opportunity.”

Following Sunday’s episode, the Belize Tourism Board demonstrated its sense of humor (and impeccable timing) by tweeting humorous invitations to the “Breaking Bad” actors and characters, inviting them to take a real trip to the country.

The vacation offers, which have been extended to showrunner Vince Gilligan and eight members of his cast, include a four-day, three-night stay in Belize, including airfare, hotel, meals and other activities.

“Many of us are big fans of the show and can’t wait to see what happens over the last six episodes,” the tourism board wrote in its official invitation. “While we hope that some of our favorite characters don’t get ‘sent on a trip to Belize’ in the show, we do hope you will take us up on the following offer – we’d like to send all of you on an ACTUAL trip to our country after the season is over.”

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