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Ben & Jerry’s Just Showed Us How to Use That Jelly

Still not sure what to make of Jelly, the new “ask and you might possibly receive” app from Twitter co-founder Biz Stone? We have to admit we didn’t really see how the app could be relevant to PR or marketing—based on what we read it just seemed like a mobile, crowdsourced version of Ask Jeeves.

This morning, however, we discovered that at least one brand has found a way to promote via Jelly (H/T to David Armano of Edelman and Lauren K. Gray of PRSA and Finn Partners):

Screen Shot 2014-01-17 at 10.03.32 AM

Nice sort-of-humblebrag, guys.

Now how else can we use Jelly to make ourselves look good?

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