TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ben & Jerry’s Just Showed Us How to Use That Jelly

Still not sure what to make of Jelly, the new “ask and you might possibly receive” app from Twitter co-founder Biz Stone? We have to admit we didn’t really see how the app could be relevant to PR or marketing—based on what we read it just seemed like a mobile, crowdsourced version of Ask Jeeves.

This morning, however, we discovered that at least one brand has found a way to promote via Jelly (H/T to David Armano of Edelman and Lauren K. Gray of PRSA and Finn Partners):

Screen Shot 2014-01-17 at 10.03.32 AM

Nice sort-of-humblebrag, guys.

Now how else can we use Jelly to make ourselves look good?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!