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Beyoncé Gives New Zealand Tourism Some Free Publicity

Beyoncé loves Auckland. The honorable Mrs. Carter took some time off from her tour last weekend to do a bit of freefall jumping and take in the sights around New Zealand’s biggest city—and she made sure her millions of followers knew all about it.

Here she is on Instagram about to shame acrophobics everywhere by taking the plunge at SkyJump, one of Auckland’s top tourist attractions:

Don't fall. Oh wait.

Her webpage also features a series of shots, like the one below taken by her photographer Rob Hoffman, that double as advertising for Kiwi tourism.

I want to go to there.

It’s a little weird to see how many stories a single jump inspired, but the question follows: why isn’t 100% Pure New Zealand all over this free promo?

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