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‘Hey Big Fish’ Influencer App Helps Attendees Navigate SXSWi

Get ready, nerds: the 2013 South by Southwest Interactive Festival is almost upon us. While we loved Razorfish‘s “tweeting bikes” stunt, we’re also big fans of a new project from Waggener Edstrom, Little Bird and Tater Tot Designs.

This web app, called “Hey Big Fish“, is all about helping attendees make sense of all the techie mayhem and the onslaught of mostly irrelevant tweets. With the fish you can identify the biggest influencers at the event and figure out where you need to be–and who you need to know–at any given time. If you’re an egotist (and who isn’t?) then you can also track your own influence.

Not only can users find the top names, hottest discussion topics/hashtags and most popular individual tweets–they can also locate the conversations, both real and virtual, that are most relevant to them while making social connections for future events. For example, if we hadn’t checked Hey Big Fish, would we know that Dale Dougherty of Maker Media is currently the man to seek out if you’re interested in 3D printing? And would we know that our own Twitter feed ranks a sad 34,665 out of 111,635 on the influence scale? No we would not!

So will any of you PR pros be at SXSWi? And will you take this trusty app along?

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