Blogging Your Way to Broadcast

With all the talk in the PR industry about social or new media, the fact is the network morning shows are still the “Holy Grail” for PR pros.

As Peter Himler writes:

Years ago, when a story popped on a network morning show or evening newscast, invariably it had its origin in some daily newspaper somewhere. Any quick Factiva or Lexis-Nexis search could confirm that.

And we all know those longer-form psycho segments on ABC’s “20/20″ or CBS’s “48 Hours,” featuring some Lothario with many wives, some murdered, almost all initially appeared in print.

Yesterday, the former standard bearer of the digital age advised “publicity-starved tech companies” to: forget TechCrunch and GigaOm. Try instead placing your client on a broadcast TV morning show to gain some buzz.

Himler cites an article in The Industry Standard by former Valleywag blogger Jordon Golson, who states, “getting noticed by a high-profile tech site is probably the first step on the way to landing a spot on the ‘Today Show.’”

What do you think? Have you used blog buzz to help work your way up the media food chain?

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