TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

BMC Selects Ogilvy as Global AOR

IT/cloud management company BMC Software has chosen Ogilvy PR as its global AOR after a competitive search.

BMC had been working with Waggener Edstrom until it was announced that the five-year relationship would come to an end. WE will work with BMC through October.* WE did not pitch the business.

The work with Ogilvy PR will include corporate communications; thought leadership;digital, analyst, and traditional media outreach; and product PR. The work will span 20 markets including those in the U.S., Asia, and EMEA. Ogilvy’s tech practice out of the San Francisco office is handling the account.

In a press release statement, Kasey Holman, AVP of global communications at BMC said the company has been working with Ogilvy in Sydney for the past seven years. “Ogilvy PR has consistently delivered strong results and strategic thinking,” the statement goes on to say.

*Correction: We previously wrote that the work came to an end in August.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!