Most publicists would consider it a success to book a client [especially a non-A-lister] on a few national TV appearances. Jon Bon Jovi, on the other hand is getting an entire network. TVNewser has the details on Jon Bon’s deal with NBC Universal to promote his new album, which includes appearances on, “The ‘Today’ show, ‘The Tonight Show,’ ‘The Jay Leno Show’ and ‘Saturday Night Live’ — and even an interview on the ‘NBC Nightly News’ with Brian Williams.
Writes TVNewser’s Kevin Allocca, “Singers often appear on TV news programs to promote their work or causes, but an elaborate arrangement like this including both entertainment and news programs is uncommon.”
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