Boutique Agency Owner: How I Got Acquired

New York agency KCSA acquired Boston-based TanenPR last month. What lead to the deal? “Through an agent, I connected with several firms in New York. After initial discussions, I narrowed down the choices to two companies,” said TanenPR founder Julia Tanen in a MetroWest guest byline.

One of her sticking points: being able to keep her staff. Tanen gives advice to others in her shoes.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.