Boutique Agency Owner: How I Got Acquired

New York agency KCSA acquired Boston-based TanenPR last month. What lead to the deal? “Through an agent, I connected with several firms in New York. After initial discussions, I narrowed down the choices to two companies,” said TanenPR founder Julia Tanen in a MetroWest guest byline.

One of her sticking points: being able to keep her staff. Tanen gives advice to others in her shoes.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.