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BP’s Ad Spend Called Into Question

BP.jpg The Congressional Committee on Energy and Commerce has asked BP to report how much money the company has spent on advertising since the beginning of the oil spill disaster on April 20. The numbers were due on August 16, but so far BP hasn’t provided any.

With some speculating that the company has spent millions in the 18 weeks since the spill, the question for some is whether that money could’ve been better spent.

Fortune spoke with Levick Communications SVP Gene Grabowski who called the advertising a necessity.

“In a crisis, issue-based advertising is essential. You have a relationship with your customers, and implied in that relationship in the 21st century is a conversation,” he said.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!