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Brands and Agencies Facing Pre-Holiday RFP Push

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Are there more RFPs on the market this week? It seems so, according to industry executives PRNewser has spoken with.

While most agencies have policies in tact not to comment on active RFPs — who would want to potentially ruin their chance at winning the business? — we’ve been hearing about more accounts being up for grabs.

Just this morning, Edelman Chicago president Rick Murray posted on Twitter, “Not complaining in the least, but you do have to wonder — why do pre-holiday weeks overindex on RFP’s?”

We followed up with Murray via email, asking for more details. “My guess is that it traces to people trying to push things off their desk before they scoot out on vacation,” he said.

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