TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Brands Turn Apple’s iPhone Release Into Promo Opp

Yesterday was prime time for pseudo-”brandjacking” exercises as the marketing/social media teams for multiple brands used Apple’s product launch as an excuse to push their own products…even if they have nothing to do with smartphones. Denny’s easily wins for best out-of-nowhere tweet:

Windows went predictably snarky on its rival, trying to turn its #TimetoSwitch tag into a trend:

Our response: Windows does make phones, don’t they?

Android, on the other hand, avoided the melee altogether on social, which makes sense: they already got their share of attention last week thanks to Kit Kat.

Nokia went on the attack as well, but we prefer this less direct approach:

It’s true: we’re suckers for all things BB right now.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!