We love Breaking Bad just as much as the rest of the public. So when we see a motor home not being driven by an octogenarian, we know nothing good is going on inside that roving lab of illegal activity.
Since the recession rained down on our industry like a sci-fi meteor shower, PR companies across the globe have slashed travel expenses and relied on technology and old-fashioned ingenuity to execute strategies to reach the public in convincing ways.
So we were more surprised than Pinkman buckling his belt on a rooftop to learn that VP&C, a New York public relations agency, shelled out $50,000 to drive a motor home from New York City to Des Moines, Iowa, and back to promote products such as, according to this article in the New York Times, a “Dornbracht kitchen faucet, Mohawk carpet, J.C. Penney home goods, dinnerware by Q Squared and cabinet knobs from Rocky Mountain Hardware.”
This road trip which includes “five executives and staff members of the agency” is being touted as a marketing effort with the motor home being used as a mobile showroom. We can only guess that this group has named their mobile showroom “Los PR Hermanos” because they’ve got to be smoking some serious crystal blue to think anyone with a home built on a foundation would buy products showcased in a motor home in some crappy parking lot.
According to the aforementioned article, Los PR Hermanos has had to alter its schedule and cancel an appearance in Pittsburg because of traffic delays due to slow-moving tractors in the western part of the state.
As with Breaking Bad, we’re just dying to know how this ends.
- General Mills Holds Its Nose, Leaps into Climate Change
- Apple's PR Strategy Has Sprung a Leak
- Internal Comms 101: Don't Fire The Exec That Everyone Likes
- Comcast Cries Mea Culpa on 'Hellish' Service Call...But Does It Make a Difference?