On the oft-chance you don’t have cable, can’t afford satellite or live in a commune with no electricity, you have heard about this novel TV show called ‘Breaking Bad.’ Gripping plotlines. Stirring scripts. A gaggle full of really bad people. And a slew of folk across these United States couldn’t get enough it.
In fact, its last few episodes escalated from 5.9 million, 6.4 million, 6.6 million and the series finale got a modest 10.3 million viewers. For those numbers, FX was able to charge a modest $400,000 for a :30 commercial. When you have magic swirling in a bottle like this, product placement can work wonders for any brand. It is usually quite expensive, a blink-crap-I-missed-it moment and rarely caught by viewers.
However, get a character to advocate a brand and it is quite different. It’s almost as if the Pied Piper of TV blew his hypnotic flute and viewers came skipping out of their homes to slurp on the straw of whatever someone is pushing.
In the second to last episode of “Breaking Bad” [and spoiler alert, if you're the only person left on Earth who hasn't seen it] Saul Goodman describes his escape plan to Walter. “If I’m lucky, in a month from now, best-case scenario, I’m managing a Cinnabon in Omaha.”
Now imagine, you own a franchise or even manage one in the Cornhusker state. What do you think you would do? I’ll tell what you would do. You would call corporate, your boss, the paper or anyone on the planet who would care to pimp that moment, stand on the corner in a sandwich sign and let the sales come driving in, much like the final scene in “Field of Dreams.” (Look it up.)
And so, here’s what had happened was…
A spokesperson for the company that owns these Cinnabons in Omaha contacted us [Consumerist] to confirm that the signs are real and were approved by Cinnabon corporate. “Since we work quite closely with the folks at Cinnabon, I can assure you that they… gave their permission and blessing for us to create and post the banners,” a rep for the company tells Consumerist in an e-mail.
The story continues to describe the “Pump & Pantry” logo, which is the convenience store that contains the Cinnabon bakeries. And whether the crooked attorney in the show meant to show the gooey treat maker some love, who cares. It was said on that show. That’s cause enough for celebration. If I was the CEO of the place, I would high-five everyone in my neighborhood.
Cinnabon decided the manager was right, so it joined in the fun to the answer of this randy tweet:
— Cinnabon (@Cinnabon) September 23, 2013
So, there’s that. Now where’s my wallet? I’m hungry.