It’s amazing the PR trouble one disgruntled employee can create with a good old-fashioned roadside sign.
The Burger King billboard at left, which reads “Now Hiring Must Be Mexican,” was recently photographed at a franchise in Ephrata, Washington. After the issue was reported by local radio station KFFM, the story began drawing broader attention — and plenty of ire.
In response to the widening controversy, Burger King released the following statement on its Facebook page, explaining that the offensive sign was the act of a single disgruntled employee, who has since been fired.
“The sign in question was posted briefly last summer, without approval, at a franchisee-owned and operated restaurant. Please know the franchisee has informed us that the employee who posted and photographed this sign was immediately terminated as a result. The Burger King® team is dedicated to diversity and inclusion.”
While it seems like the issue has been sufficiently addressed, it will probably take a little while for the kerfuffle to die down completely — currently, three out of five of the comments most recently posted on Burger King’s Facebook page are related to the sign, including one post that reads, “Mexican and American’t…The Burger King Policy. Now hiring in a city near you.”