King, the firm’s former market leader in the Shanghai, Guangzhou, and Chengdu offices will serve as MD in the corporate practice reporting to Jason Schechter, the practice chair. She joined the firm 11 years ago.
The new group will work with U.S.-based companies with comms needs in China, and Chinese companies seeking PR help here.
- Why the Redskins Lost PR Points by Hiring Burson-Marsteller
- More on White House 'TV Whisperer' Joining Burson-Marsteller
- Politico, Burson-Marsteller Discuss the Future of Journalism
- Celestial Couture: Premiere Catwalk at One World Trade Center