Worldcom Public Relations Group, the international network of independent firms, has conducted a survey of its members (independent firms), finding that new business is trending upward in the new year.
More than 100 respondents (Worldcom has 107 member firms in 46 countries) from all regions around the world participated in the poll. Firms polled work with clients of all sizes. The survey was conducted in December 2011.
The research found that about two-thirds (67 percent) of respondents were reporting better business results for the beginning of 2012 versus 2011. And 76 percent said they have hired or plan to hire in Q1 2012 to manage the new business that has been rolling in. Nearly two-thirds (64 percent) also said that the end of 2011 experienced a spike in business.
Is this what you’re seeing? After the jump, to add another voice to the conversation, we have a clip of WPP head Martin Sorrell talking to Bloomberg from CES about the prospects for this year; with the election, the Olympics, and other events, he thinks 2012 looks better than 2013, with expectations for four percent growth.
- Roll Call: Silver Chalice, Pure Communications and Purple Strategies
- Yahoo Says PR Is Replacing Journalists. Wait, What?
- The CEO of Blue Fountain Media On Creating a Successful Digital Agency
- The New Yorker Editor David Remnick Comments on His Career, the Magazine’s Content and Cover Controversies