BusinessWeek + Videogames = Huh?

bizweek.jpg

BusinessWeek has launched an arcade. Yes, you are reading that right. The arcade is, “a collection of some of the Web’s best free, independently produced games.”

FishbowlNY caught up with BusinessWeek.com editor John Byrne who said:

The buzz has been great. We were picked up by the leading games blogs and newswires — and mainstream press sources such as Portfolio and CBS.com — which were pretty much all supportive of the venture. Most gratifyingly, we weren’t just praised for the launch of the feature, but for the smart curation of the Arcade as a whole.

Buzzy? Yes. Happy readers? Jury still out. BusinessWeek Innovation Channel Helen Waters has already responded to some negative comments (scroll down) on the site.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.