AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Campaign Asks ‘What Would Kurt Cobain Look Like Today?’

…and the answer is “your drunk, pickup-driving uncle, who served time in the early 90′s but we don’t know what he did because we never talk about it.”

Screen Shot 2013-11-21 at 4.44.22 PM

Still dedicated the flannel, though. And while we assume that he’s no longer on the horse, what with him being not dead and all, it doesn’t look like he ever kicked that tobacco habit. Shame.

Because you asked, this is part of a Sachs Media Group campaign called “Rock Heaven” created to promote partner Phojoe, which deals in “photo restoration and manipulation” and uses its technology to both clarify old photos and age the existing pics of missing persons.

Now you know you want to see a grey-haired Bob Marley…

Screen Shot 2013-11-21 at 5.03.45 PM

We always assumed that one can’t maintain great dreads while keeping the hair clean, but this fake picture just proved us wrong. We dig the collared shirt, too. Did someone get an ambassadorship?

You have to like this campaign, because there’s no better way to publicize your obscure client’s work than with big names and unanswerable questions. Every music blog in the world just said “thanks for the clickbait!”

We do have to echo Stereogum‘s complaint, though: what, no Biggie?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!