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Campaign Targets 18- to 34-Year-Old Litterbugs

Keep America Beautiful and its firm Hill & Knowlton have launched a new campaign “Littering is Wrong Too” that moves away from the iconic crying Native American PSA and adds Facebook and Twitter components to encourage 18- to 34-year-olds not to be such litterbugging jerks.

Online, visitors talk about what’s wrong, always with the reminder that “littering is wrong too.” Offline, the message will be posted on billboards, t-shirts, and other materials that will drive traffic to the online sites.

According to the press release, U.S. roads collect more than 51 billion pieces of trash each year and litter clean up costs businesses, governments, and others about $11.5 billion annually.

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