We don’t generally report on firms winning awards, because it’s your job to brag. But we get how awesome it is to win stuff and we pay attention to those honored for doing great work.
That said, we think you’ll all agree that awards shows get to be a little ridiculous, and Canadian agency Rethink turned the whole self-congratulatory mess into a joke with the help of something close to our hearts here at Mediabistro: 3D printing. (Check out our upcoming events!)
Of course, Rethink created this spot to play at a local awards ceremony so everyone in attendance could laugh at themselves while still feeling all the jealousy and glamour and frivolity that comes with winning “the most awards in the world.”
So what we’re saying is: nice stunt, guys.