The Cannes Lions International Festival of Creativity will be awarding the Holding Company of the Year prize for the first time this year. The award will be calculated from across a number of categories including PR, cyber, and outdoor. An agency owned 20 percent or more by a holding company will contribute points to the tally.
The awards will take place June 19 through 25. Fleishman-Hillard CEO Dave Senay is leading this year’s PR Lions jury. In the video above, Tom Beckman from the Cannes PR award-winning firm Prime PR talks about the event. More info about the event available here.