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Apologies

Anatomy of a Twitter Apology: DiGiorno

ICYMI, DiGiorno broke what looked like a long winning streak on Twitter late last night with this one:

DiGiorno

The hashtag marked a collection of statements from women who had been in abusive relationships explaining why they did not leave their significant others. The point of the trend was to counter the unfortunate narrative holding that Ray Rice’s wife was somehow responsible for the incident that got him fired yesterday.

DiGiorno rightfully got a lot of very negative attention for a painfully insensitive message, but the brand’s social media manager also did a very thorough job of apologizing after the jump.

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Tim Cook Almost Apologizes to Celebs for iCloud Leak

timcook-300x258There’s been a lot of news about Apple this week, and there will be even more news about the company next week when it introduces the world to a watch, a new version of iOS, a new iPad model, a new iPhone and a bigger iPhone (according to Kevin Roose).

On the “celebrity scandal” front, we’d like to turn your attention to the interview with CEO Tim Cook that went live on The Wall Street Journal last night. It’s particularly striking given the company’s “we’re looking into it” statement from Monday.

It also fits very well with the narrative provided by our anonymous “insider” source, who told us that Cook is looking to put a friendlier — and more apologetic — face on the company he runs.

Let’s just say Steve Jobs would not have given an interview like this one.

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On the #HeadlessDay PR Blunder Apology

sleepy2

On the same day that news of of U.S. journalist’s Steven Sotloff’s death at the hands of ISIS terrorists broke, ThinkJam in collaboration with Fox Home Entertainment rolled out a Headless Horseman-themed campaign to promote Sleepy Hollow:

“Heads will roll as sleepyheads celebrate Headless Day today, September 2. On this National Beheading Day, viewers everywhere can share in the fun as fans prepare for the release of Sleepy Hollow: Season One on Digital HD now and arriving on Blu-ray and DVD September 16.

“We hope you like them and are able to share them with your readers! If you share via your social media platforms, please tag them with #HeadlessDay!”

This isn’t just a case of bad timing—it’s a case of bad thinking… of surrendering to the laws of inertia when good sense would suggest giving up. After all, last Tuesday marked the two-week anniversary of journalist James Foley’s grisly beheading.

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ESPN Gets the Memo on America’s Disinterest in Michael Sam’s Showering Habits

ESPN Michael Sam

We wanted to look the other way too.

ICYMI: The St. Louis Rams drafted a gay guy in the NFL draft this year. Many have discussed this fact. We blogged about it. Everyone is watching it.

However, most of us are also over it.

Michael Sam showed true courage, walked over a line, and took a stand for the LGBT community. And while everyone with a pulse and a non-blackened heart applauded him for that move then, we have all stopped clapping.

Why? It’s old news. ESPN, however, thought a story about Sam’s showering habits in the Rams’ locker room was necessary. A day later, they apologized because social media blew up.

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CSIS Wins This Week’s Edition of ‘The Intern Did It’

In what’s becoming a relatively common occurrence, the CSIS or Center for Strategic and International Studies posted a widely-seen tweet this week that just screamed “this did not go how it was supposed to go.”

We weren’t terribly surprised by this response; nor were we surprised to see an apology tweet later.

What did impress us, though, was the degree of detail in the organization’s official explanation.

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Tony Dungy Can’t Decide How He Feels About Michael Sam

tony-dungy-inspires

Today former NFL coach/current NFL analyst Tony Dungy had to issue a clarifying statement after an earlier quote he gave to the Tampa Tribune regarding the draft status of Michael Sam. Here’s what he said several weeks ago:

“I wouldn’t have taken him Not because I don’t believe Michael Sam should have a chance to play, but I wouldn’t want to deal with all of it. It’s not going to be totally smooth…Things will happen.”

Dungy didn’t clarify what those “things” were at the time, but we have a feeling that old NFL guys coming out of the woodwork to give their opinions would be one of them.

Today he issued a clarification that didn’t really clear things up at all.

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Comcast Cries Mea Culpa on ‘Hellish’ Service Call…But Does It Make a Difference?

bad customer service comcast

Comcast pissed off the wrong customer last week when it botched a service call with Ryan Block, former editor of the tech site Engadget and product developer at AOL.

NPR called it “condescending“; Gawker called it “hellish“; The Verge called it “a nightmare“; Yahoo called it “terrorizing.”

As fellow PRNewser Shawn Paul Wood posted earlier, “flacks who enjoy the various #PRFail called it ‘priceless’”. In case you missed it, you can hear what went down at the link: Comcast ‘Provides’ What May Be The Worst Service Call Ever. ”

A week later, the company’s Chief Operating Officer Dave Watson calls it “typical”, saying the incident was “painful to listen to” but that the rep “did a lot of what we trained him…to do.”

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Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News)

sky news luggageJust when you think network news can’t get any worse, ratings rears its ugly head and forces reporters to do things you never thought possible outside of a lawsuit. This time, the ne’er-do-well culprit is the UK’s Sky News (a Rupert Murdoch joint).

Tragically, the victim is, again, Malaysia Airlines.

With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.

And then Sky News went rummaging through the luggage of the dead passengers on live television.

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CNN Reporter Calls Israelis ‘Scum’ as They Bomb Gaza

cnn reporter scum

Meet CNN International Correspondent Diana Magnay.

She used to cover the millennia-old tension between Israel and the rest of the Middle East until recently. Why no more? She had a bad day at the office recently during the most current dust-up on the Gaza Strip.

Behind her report in “The Situation Room” were some onlookers who were cheering the explosions from missiles launched by the Israeli army. Much to Magnay’s chagrin, she called our allies to the east “scum” and lost her gig.

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7-Eleven’s Birthday Week Thwarted Because of New App Glitch, Makes It Right All Month Long

slurpees

ICYMI: these glorious sugary rainbows of greatness were being given away 12 ounces at a time on July 11. Free. (Get it? 7 [July] 11?)

It’s been a tradition since 2002 that anyone can waltz inside a local 7/11, grab a small 12 oz. cup, and fill up on this sweet elixir of Texas love (born here, based here, y’all). This year, something went awry when 7-Eleven attempted to bring more technology to the mix. For months, the convenience empire has been promoting its fun little ‘Only at 7-Eleven’ app. When you download it, you would benefit from push-text offers sent exclusively to your phone.

Only, that didn’t happen for some folks, and America went nuts.

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