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Celebrities

11 Pointers for Demystifying Celebrity Marketing

Eagles Concert MSG Video Final4Celebrity marketing has become even more complicated since the rise of social media, with new players and platforms at every turn. So it was a hot topic during the opening day of Advertising Week in New York on Monday. Two panels provided not only the vantage point from marketers and agency talent pros, but also the view from a couple celebrities.

Celebrity Storytelling in a Social World: moderated by WhoSay’s CEO Steve Ellis, with panelists Peggy Walter, celebrity services, Leo Burnett, Orlando Jones, comedian and actor, and Anson Mount, actor from AMC’s Hell on Wheels.

The New Science of Celebrity Marketing: moderated by Nina Tsang, editorial director of Celebrity Intelligence, with panelists Jeff Chown, president of celebrity acquisition, The Marketing Arm, Thomas Burkhardt, VP global marketing, Coty Prestige, and Rob Gregory, chief revenue officer, WhoSay.

Their takes on the many facets of celebrity marketing provide a 360 degree perspective, and below are selected takeaways and comments:

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Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Walmart Blames Tracy Morgan for His Own Injuries

tracy morgan

Walmart communications is apparently unfamiliar with the phrase “Don’t kick a man when he’s down.”

Tracy Morgan was not only down — he was almost out. ICYMI: In June, Morgan suffered nearly fatal injuries when Walmart truck crashed into his tour bus on the New Jersey Turnpike. His representatives at PMK*BNC had to tell the public that he would be OK and that he would eventually leave the hospital for an extended stay in physical rehab.

The crash killed the star’s longtime friend, comedian James McNair, and injured the other passengers. Morgan was hospitalized with broken ribs, a broken nose and a broken leg. Of course, Morgan is suing Walmart for negligence and a boat load of cash.

Now, Walmart has chosen to blame the star for the accident.

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Kristen Bell Says the Paps are Leaving Her Alone After ‘No Kids Policy’

kristen bellKristen Bell can be seen these days in heavy rotation in a Samsung commercial with hubby Dax Shepard. One place you won’t be seeing her (or her child), however, is plastered all over the tabloids.

Earlier this year, the actress launched a “No Kids Policy” against the paparazzi, and strongly pressing people to boycott magazines that run pictures of celebrity children. She launched the campaign despite passage of a bill in California that was meant to curb overzealous paps. That bill had the support of big names like Jennifer Garner and Halle Berry.

It looks like Bell’s campaign is doing just as much to change paparazzi culture as the law. Bell says that with her second pregnancy she’s being harassed much less.

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Goldie Hawn, Kate Hudson: ‘We See Dead People’

goldie and jate

It is no secret that Hollywood is a big cereal town. Full of fruits, nuts, and flakes, you know? Two of the latest big names who decided to uphold that reputation are Goldie Hawn and her daughter Kate Hudson.

Just in time for Halloween, these two decided that TMZ hadn’t been giving them enough attention lately — so Kate hit up Alan Carr’s Chatty Man Show in the UK.

That’s when she decided to tell the world that she once saw “a ghost of a woman with no face.” (No word on how close said woman was to the nearest plastic surgeon’s office.) Read more

Will the ‘Angelina Effect’ Spread Far and Wide?

angelina1Angelina Jolie made the stunning announcement last May that she had a preventative double mastectomy after genetic testing found that she had an 87 percent chance of developing breast cancer. In the months since, studies show that the number of women having that genetic test has doubled in Britain. Researchers found that at 21 medical centers, there were 4,847 requests for the tests in June and July 2013. There were 1,981 requests for the same time period in 2012.

“The study of the so-called ‘Angelina effect’, published in the journal Breast Cancer Research, credited Jolie’s glamorous appearance and relationship with Hollywood actor Brad Pitt for helping to lessen women’s fears about surgery,” reports Thomson Reuters.

Earlier this month, a similar increase was found in Canada. With Breast Cancer Awareness Month coming, the timing of this news could generate further interest in this testing.

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Neil Patrick Harris Is the Best, Makes a Video to Promote His New Book

Neil Patrick Harris is a national treasure. And now with his new autobiography, Neil Patrick Harris: Choose Your Own Autobiography, we can all take a piece of him home with us.

To promote the book, NPH has made a video clip in which he shows the depth and breadth of his talents. Watch him take shots of rubbing alcohol! Watch him eat a piece of spaghetti with his hubby David Burtka like Lady and the Tramp (aww)! Listen to him do the warm up that he used to go through when he was in “Hedwig and the Angry Inch”! Oh my goodness, there is so much NPH.

Book trailers have been a thing for a while now, a great way for those authors with good screen presence to make a video clip that can get passed around and add to the usual routes for book publicity. A television star with Tony and Emmy awards on his mantle, years of screen experience, charm and a cute husband… this could only be a marketing win.

The book will be for sale on October 14.

h/t E! Online

Bryan Cranston Promotes MLB Postseason with Hilariously Fake One-Man Show

So, what’s Bryan Cranston doing with himself after the glory that was “Breaking Bad,” you ask? Why, he’s tackling a one-man show, of course — why steal a show by outshining everyone around you when you can just play all the roles yourself? And what better subject matter than postseason baseball to encompass all the intense highs and lows of human emotion?

In perhaps our favorite promo for post season athletics to date, Cranston gives an in-depth behind-the-scenes look at a one-man masterpiece that, sadly, doesn’t actually exist. The spoof features the award-winning actor portraying baseball players for multiple different teams, among other roles, while the “backstage” collaborations include dance lessons from a prima ballerina and a tutorial on trophy accepting from a baseball great.

Cranston also flawlessly delivers ridiculous lines like, “Any actor who tells you that he is not inspired by Bugs Bunny is a liar, frankly, or just a hack,” with unflinching seriousness.

Oh, and the lyrics to ‘Take Me Out to the Ballgame” have never, ever sounded so epically dramatic.

Groundskeeper Willie of The Simpsons Takes a Stand for Scottish Independence

Willie_s Views On Scottish Independence | THE SIMPSONS | ANIMATION on FOX - YouTube

It’s common for celebrities to publicly back political candidates or openly support causes they care about, but no one ever asks fictional cartoon characters what they think, and as it turns out, they might just have a lot to say — The latest pop culture icon to release a statement urging his countrymen to vote a certain way is none other than the (highly) animated Groundskeeper Willie of The Simpsons.

The proud Scotsman has officially weighed in on the upcoming vote that will decide whether Scotland will separate from the United Kingdom.

“Now, both sides of this argument have valid points,” Willie amicably admits at the beginning of the video (below, after the jump), but his true opinions become clear when he goes on to describe those opposing sides as “the freedom-loving heirs of the highland tradition, and those who enjoy crawling like worms under British boots.”

Well then. Read more

Lesean McCoy Holds a Press Conference to Deny Being a Bad Tipper

lesean mccoy

Lesean McCoy is a very talented running back for the Philadelphia Eagles. He is also a complete tool.

How so? McCoy is in the middle of a six-year, $45.615 million contract, so it’s easy to think the dude can spare a dime every now and again. So, there he is, shoving a cheeseburger down his gullet at local fave PYT Burger. (I’ve been…it’s legit!) He receives his bill of $61.56 and doesn’t forget about the person that served him.

And that’s when he drops 20 friggin’ cents! The outrage went viral, the restaurant manager blasted McCoy, and Captain Tiger Blood Charlie Sheen stepped in to make everything right.

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7 Things PR Pros Can Learn From Joan Rivers

joan rivers quote

Late last week, a comedic legend left us a little bit happier than when she arrived: Joan Rivers passed at the age of 81.

If you’d been watching Twitter when news of her cardiac arrest during throat surgery broke, you’d be appalled to know how many people didn’t realize that she was famous well before E! Network’s famously bitchy Fashion Police. Yet her raspy voice, blunt humor, and keen insights (all wrapped in her trademarked “Can We Talk,” pronounced “tawwwwk”).

She was many things to many people, but this groundbreaking comedienne was also a bit of an inspiration to us PR strategist types. She was always my mother’s favorite funny person, so I’ve received more than an earful of the potty-mouthed legend in my day.

That’s what got me thinking: if we look hard enough, we can find seven things that we (flacks) can all learn from Joan Rivers.

Dive in after the jump.

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