Facebook stock reached a high point the other day — $81.45 a share, the most expensive since its botched 2012 IPO. The social media site made marketing gains in mobile and, just as importantly, in Instagram, the photo and video sharing site that has 300 million monthly active users, surpassing Twitter. (Twitter had 284 million in October, according to Bloomberg.)
Now the site is preparing for the future, introducing new filters and offering verified badges.
“As Instagram gets bigger, we’re focused on helping you discover photos and videos from people who you care about, whether it’s a friend or your favorite musician,” Kevin Systrom, the CEO of Instagram said in a recent press statement.
“…Today, we’re excited to announce verified badges for celebrities, athletes and brands, making it easier for you to connect with the authentic accounts you’re looking for,” he continued. “…Finally, as more people join, keeping Instagram authentic is critical—it’s a place where real people share real moments. We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web, and that’s why we’re finishing up some important work that began earlier this year.”
In doing away with “spammy” accounts, there was what the internet dubbed an #InstagramPurge, in which some celebs lost millions of fake followers. No sad selfies folks. This is a good thing.