As the entire world follows the mystery of missing Malaysia Airlines flight MH370 and its 200+ passengers, you may wonder what the company’s communications team is doing to address the rapidly-evolving story.
The answer is, essentially, “everything.”
The Malaysian blogger behind “Unspun“ may be the best source for info on MA’s PR efforts at the moment, and he gives the company a general thumbs up on the crisis comms front.
First, a visit to the company’s English-language homepage reveals a link to a “dark site” reserved for such incidents, which amounts to a series of numbered press releases regarding the missing flight.
A quick scroll through the statements shows us that the airline is responding to almost every potential update.
The same holds true for its social media assets.