AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

CSR

DePaul University’s Anti-Assault Campaign ‘Consent the D’ Scores a #PRFail

consent-the-d

And no, NCAA homers, that’s NOT for DePaul.

If you dig the DePaul University Blue Demons, then prepare to argue about this haute couture (which is not a Halloween costume). If you don’t understand the reference to DIBS (said university’s mascot’s name) or the Chicago-based institution of higher learning, then you will probably bemoan this hellacious campaign.

According to CBS Radio’s WBBM-FM 105.9 in the Windy City, “a group of DePaul students have been selling T-shirts to raise awareness of sexual assault, but the message on those shirts isn’t sitting well with some women.”

Consent the D,” double-entendre fans.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

VP Biden to Appear in PSAs with Mariska Hargitay During Sunday’s SVU Marathon

Loading

Every woman deserves to live her life free from violence and fear. #1Is2Many #VAWA

View on Instagram

Continuing with the Administration’s efforts to stop domestic violence and sexual assault, Vice President Joe Biden will appear in PSAs alongside Mariska Hargitay, aka Det. Olivia Benson on Law & Order: SVU, airing during a marathon of that show on the USA Network this Sunday.

The 14-hour marathon is part of the recognition of October’s National Domestic Violence Awareness month, presented in partnership with Hargitay’s Joyful Heart Foundation and the No More Foundation and highlighting the White House’s 1Is2Many campaign.

“Society continues to misplace blame and shame on survivors — both women and men. That has to end. I am so profoundly grateful to the vice president, who continues to use his voice — and office — to speak boldly about these issues and stand up for survivors,” said Hargitay in a statement.

The episodes that are airing will focus on domestic violence and alleviating the stigma related to it.

The “No More Excuses” marathon event will start at 9am ET and air throughout the day.

 Via Today.com and American Spectator

STUDY: ‘Conscientious Consumption’ on the Rise While Donations Decline

shutterstock_141118918

Two recent and seemingly contradictory studies paint a complicated picture of the corporate CSR and non-profit sectors.

First comes Havas PR’s report on conscientious consumers, titled “BeCause It Matters.

The agency surveyed more than 6,600 Americans for the project. Its basic conclusion holds that the public — and especially young people — are more concerned than ever before about the ethics and CSR initiatives of the companies whose products they buy. Another unrelated study, however, complicates the picture on the philanthropy side by showing us that traditional sources of donations for non-profit organizations are giving less than they have in the past.

Read more

Beverage Companies Say They’ll Reduce The Number of Calories Consumed By 2025

drinking sodaCoca-Cola, PepsiCo and Dr Pepper Snapple Group have resolved to reduce the number of “beverage calories” consumers drink by 20 percent by 2025. The announcement was made during the Clinton Global Initiative, and the actions they plan to take include “selling smaller portion sizes and increasing promotion of products such as bottled water.” The size of a regular can of soda will remain 12 ounces and the calorie count will stay at 150.

“The companies jointly pledged to provide calorie counts and promote calorie awareness on the vending machines, fountain dispensers and retail coolers that they control nationwide,” reports USA TodayAnd the CEO of the American Beverage Association Susan Neeley is crowing how huge this is and how it’s going to fight obesity.

But actually this is kind of a preemptive strike, before legislators jump in with their own version of what calorie reduction and beverage taxes should look like. Also, sales of soft drinks have been declining anyway, so it’s not really such a huge sacrifice if you take a closer look.

Read more

Edelman Clarifies Position on Climate Change, Executive Firing

edelman-logoWe have to admit that we’re a little surprised that VICE has assumed the role of public relations overseer, but last week the publisher’s Motherboard blog earned a lot of attention by calling out Edelman over its decision not to join other firms in promising The Guardian that they would not represent climate change “skeptics.”

This was an interesting development particularly because in 2009, then-VP of CSR/Sustainability Mark Grundy told our co-founder Joe Ciarallo that “in terms of the facts, I am in no doubt of where we are with this.”

As if to further prove that the publisher is now a force to be reckoned with, Richard Edelman called the blogger himself to explain — and the follow-up post ran yesterday.

Senior Editor Brian Merchant’s query: how, if Edelman believes firmly in climate change, can it also represent the American Petroleum Institute?

Read more

Ben & Jerry’s Goes Rogue on GMOs

ben-and-jerrys

Here’s a very interesting report on some internal conflict within the massive conglomerate we call Unilever: seems that the company and one of its most valued properties disagree on the issue of genetically modified organisms in food.

Matthew Boyle of Bloomberg reports that, while Ben & Jerry’s strongly supports its home state’s new law requiring GMO foods to be labeled as such, Unilever does not. Shocking, we know.

Yet Unilever allows the ice cream kings to be outspoken in their advocacy because, as an analyst tells Bloomberg:

“I don’t think they will ever want the potentially massive negative PR of trying to silence B&J.”

Well, yeah.

Read more

Johnson’s Baby Sort-of Apologizes to Concerned Moms

You may have heard at some point over the past few years that Johnson & Johnson’s massive baby products line encountered something of a credibility problem.

A quick recap: in 2009, the Campaign for Safe Cosmetics called upon the company to remove certain proven carcinogenic ingredients from its baby shampoos. J&J promised to remove the elements and earned a spot atop the Forbes “America’s most trusted brands” list for 2011. However, a subsequent report claimed that, despite the company’s promise to make safer products, one would have to buy its “natural” shampoo (which was twice as expensive) to ensure the absence of those carcinogens.

In January, the company announced that it had reached its goal of removing certain potentially toxic chemicals but continued walking a PR tightrope by both claiming that its current products are safe and promising to remove more such ingredients by 2015. This announcement only came after a series of embarrassing recalls led to the resignation of J&J’s CEO.

That long, winding damage control road leads us to this clip, released this week and produced by RF|Binder.

The message: we hear you and send you good vibes…even though your fears are completely unfounded. Here’s the corporate statement to go along with the campaign.

Will it work? Adweek notes that it’s part of a campaign that will “see 40 more videos released throughout the rest of the year”…but will the message resonate when the company has yet to complete its ongoing chemical purge?

General Mills Holds Its Nose, Leaps into Climate Change

GM-cereal

General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy.

What does this mean? From the company’s post on the matter yesterday:

“Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging”

So they’re insisting that their suppliers get on board by reducing those emissions and “achiev[ing] zero net deforestation in high-risk supply chains by 2020″…or else. We assume.

Read more

Harley Davidson: When Eco PR Just Doesn’t Fit

Electric Harley

Wouldn’t a plug-in version of this be considered a kids’ toy?

It is no secret that the world needs protection from its inhabitants. What with all the alerts about our ozone being ravaged by coal, smog, pollution, and all that hair spray they put in the Kardashians’ wigs, it’s a miracle we can even breathe.

That’s why “Green” or “Eco” (for ecology, just in case) PR is a big thing now. Appliances use less electricity; even light bulbs have gone the way of the HDTV. And yet, impressive as Tesla’s electric cars may sometimes be, they’re still up against oil lobbyists and those Koch guys.

And now, entering into the fray: Harley-Davidson!

Wait, what?!

Read more

Apple Highlights Environmental Efforts, Counters Greenwashing Charges

Apple has suffered from significant challenges to its reputation for ethics and business practices due to dirty laundry aired during its ongoing legal battles.

But when it comes to CSR and particularly environmental practices, the company seems to be doing fairly well. Today brought this campaign anticipating Earth Day:

As several outlets have noted, it’s not simply a high-budget video documenting internal operations.

Read more

NEXT PAGE >>