Today is obviously Giving Tuesday — a day on which PRs with nonprofit clients look to help maximize donations. So who gives — and why? Last week Mashable showed us the causes that Americans care about most (families, animals, medical research and education), while earlier this month Vox told us, via various graphs, that our nation is a little stingy (only 13.8 percent of Americans give 2 percent or more of their income each year).
So who does give?
Today polling company CivicScience released a telling, if unsurprising, survey to answer that question.