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Ethics

Raleigh Firm Attributes Fake Release to Mayor’s Office

FAKE release

(Pic via newsobserver.com)

Yesterday the Raleigh, North Carolina-based firm Misner & Associates defended its decision to issue a press release falsely attributed to the city’s mayor Nancy McFarlane and her communications team.

The release, created to promote a biker festival run by Misner client Ray Price, was printed on what looked like official city letterhead and mailed to local publications; the “letter” listed the mayor’s spokeswoman as a contact alongside Scott Misner himself.

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Sky News Reporter Goes Looting Through Malaysia Airlines Flight 17 Luggage (for News)

sky news luggageJust when you think network news can’t get any worse, ratings rears its ugly head and forces reporters to do things you never thought possible outside of a lawsuit. This time, the ne’er-do-well culprit is the UK’s Sky News (a Rupert Murdoch joint).

Tragically, the victim is, again, Malaysia Airlines.

With MH370, the flight seemed to vanish into the ether, like all those horror stories about the Bermuda Triangle. And just when the airliner had that atrocious “breaking news” down to a minimum, the unthinkable happened over the Ukrainian coast as MH17 was shot down…presumably by separatists in the region.

And then Sky News went rummaging through the luggage of the dead passengers on live television.

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Another Reporter Quits Kremlin-Funded News Network Because Truth and Ethics

Steven Segal RT News

Man, they get all the good interviews.

Just when you think you have lost hope in network news, a story like this comes along trying to restore that faith. Now, if only you can get over the fact it’s from MOSCOW! Yes, really.

The RT is a Russian news network that has one huge setback in that “unbiased reporting” angle — it is completely funded by the Russian government and Putin runs the thing. You can imagine no one is talking to smack to that president on-air right?

ICYMI, there’s a little news in the Ukraine about a “tragic mistake,” which some Ukrainian officials have called shooting down a Malaysian passenger jet mistaken for the enemy. Despite that horrific murder of 295 people, the RT is in full spin mode, which caused one reporter to grow a set of ethics and quit.

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PBS Idea Channel’s Mike Rugnetta Tries to Wrangle Rules for Internet Spoiler Alerts

spoiler alert

Spoiler. Alert. Think about it.

If the Internet could receive a huge #PRFail, it would be because of spoiler alerts. (This means you too, social #$@*’n media.)

They are the worst, but it’s not the problem of the Internet to police your work schedule or the fact that you have to DVR a certain event. It’s your fault for trolling the Internet in the first place if you haven’t watched your recording anyway, right?

To that end, they do suck and the great Mike Rugnetta of PBS Idea Channel has tried to do the inconceivable: create rules for these dreaded appendages of the Internet that reach out and choke the very hope out of people everywhere.

And it’s compelling stuff too.

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Journalism Groups to President Obama: ‘Let Us Do Our Jobs!’

obamawatching

Led by the Society of Professional Journalists, 38 of the most prominent journalism groups in the country made a legitimate and official gripe about the Obama Administration. Ironically, the gripe was about news–or the lack thereof.

They called it “politically driven suppression of the news.”

The report was authored by Leonard Downie, Jr., formerly the executive editor of the Washington Post, and titled ”The Obama Administration and the Press.”  It accuses the president of coming into office with the promise of transparency but asserts that he has “fallen short of his promise.”

The report also compares Obama to Nixon and the Watergate scandal. Yes, that really happened.

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Judge in Phone Hacking Case Smacks Down Cameron’s Apology

david-cameron_1939896c

Yesterday we posted on Prime Minister David Cameron’s attempts to distance himself from former comms director Andy Coulson after a court convicted the latter of conspiring to hack into the cell phone of a dead teenager.

Today, the judge in the case responded with what we would call a big rebuke or, more accurately, a rhetorical smack in the face. The judge didn’t just call the apology a bad idea; he said it “could have led to the collapse of the rest of the trial.

How so?

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FDA Wants to Help Pharma Brands Get Honest on Social Media

Paging Dr. Oz: the FDA has finally, officially made statements to the effect that the companies selling the sedatives required in order to watch your show should practice a bit of honesty on social media.

They’re only suggestions in draft form at the moment…so in the words of Donald Draper, “Take a pill and lie down.

Now let’s check out those guidelines.

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5 Rules for Ethical (and Good) Blogging

blogging101On most Saturdays, I make it a point to thank tweeps for shout outs on the retweets or favorites regarding my PRNewser posts. Why? Because it’s nice to get a shout-out and I’m from Texas, so I’m sweet like that.

In short, everyone — bloggers and tweeters alike — appreciates the sharing of love in “@” form. We’re all working here.

That is what led me to think about today’s “5 Things“: the rules to ethical (and good) blogging. 

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7 Experts Weigh in on the PR/Wikipedia Agreement

wikipedia2

This week brought news of what could be an historic agreement between top PR firms and the editorial community behind one of the world’s most-used, most contentious sources of information: Wikipedia.

The announcement, which primarily concerned ethical issues regarding firms’ relationships with the editors responsible for their clients’ pages, could have very real implications on the entire industry. Wikipedia founder Jimmy Wales himself wrote, “A great opportunity is upon us.

We spoke to several experts, three of whom were directly involved in the project, to get their perspectives.

First a bit of history via Phil Gomes, SVP of Edelman Digital, who got the ball rolling.

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5 Reasons Why the PR Industry Needs to Do Some Damage Control

same thinking PR

Yeah, that’s about it.

For years, your friends at PRNewser have dared to think and write things that some in our industry aren’t too crazy about us posting. Why? We are spilling the secret sauce all over the kitchen floor … and then dance in it to show our panache.

Listicles such as: PR myths that need debunking, traits of bad PR people, the worst PR stereotypes, PR buzzwords that suck, things PR people do to piss off the media, and the highly controversial things the media does that piss off PR people are itemized retrospectives on what ails the industry we all adore.

Yet, public relations is in dire need of PR itself. And here, right on schedule, are five reasons why…

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