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‘Duh’ Moment of the Day: Marketing Doesn’t Work on Facebook

like_icon_largeThere’s this tool called Mark Zuckerberg … eh, Facebook. Since Zuckerberg began comparing ugly women to pretty chicks with whom he couldn’t score, Facebook has always been an e-Storehouse for the ego. So, suffice to say this report from Facebook (via Ad Age) is not really breaking news.

According to the Big Eff Bomb (see what I did there), “Organic reach doesn’t work on our contraption so please — puh-lease — buy advertising.” Okay, that may be a slight paraphrase, but I know they are feeling it.

The thought is that fan posts are not being seen by fans. And now, people are speaking out about it and causing Eff-acebook to eat a nice, healthy batch of crow.

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The ‘Zuckerberg Selfie Stick’ Is the Gift You Need This Holiday Season

Today in Clever, Shameless Self-Promotion news, the CEO of an Australian tech retailer called Kogan has introduced the gift that you didn’t even know you needed: the “[Mark] Zuckerberg Selfie Stick.”


What is this curiosity, and how does it relate to everyone’s favorite Jesse Eisenberg look-alike?

You know you want to click through.

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Journalists Prefer Twitter to Facebook, and Here’s Why


Do you follow any of your favorite journalists on Facebook?

The ‘book made it pretty easy for journos to create a “community” by allowing people outside their friend list to follow them and check out the stuff they share. Twitter also only gets about 10% of the traffic, so wouldn’t it make sense for every aspiring journalist to use Facebook for self-promotion?

Not really—and Ezra Klein of The Washington Post explained why:

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Social Media Affects Image as Girls Combat ‘Thigh Gap’


This is a word that has caught on like wildfire in this real-time, social media world. It’s not enough that children are victimized by the mean girls or the old bullies in school. Now, if someone has a weed against your niece or nephew, sibling, child or anyone else, they just start a vitriolic rumor via Facebook or Twitter.

Unfortunately, people are voyeurs by nature and just love watching the train wreck. So, instead of shouting, “MOVE!” People just giggle, snicker and often chime in to be with the cool kids. Image is often attacked first, and that is clear in this story from NYC’s ABC affiliate WPVI.

It seems many eating disorder experts are concerned about an “Internet-fueled trend” that finds young girls and women looking to compete for an idiotic weight-loss goal called the “Thigh Gap.” This means these women become so haggard that their thighs do not touch — even when their feet are together.

“The issue of focusing on a particular body part is very common,” said Claire Mysko, who oversees teen outreach and digital media for the National Eating Disorders Association, an advocacy group. “What is new is these things have taken on a life of their own because of the Internet and social media.”

And that “life” needs to be asphyxiated immediately. Yeah, I said it. I’m a father of a precious little girl, sue me.

Why? It’s just harmless pictures, right? It’s only women trying to lose weight, right? Try on these harrowing statistics from the Cyberbullying Research Center:

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Perception vs. Intention as Demonstrated by Facebook ‘Hot Mom’ Backlash

feb06a8d-e7ad-495d-8841-d859157ac54f_What-s-Your-ExcuseBy now, you’ve probably seen this picture of fitness enthusiast and mother of three Maria Kang, complete with the line “What’s your excuse?” printed above her trim, toned self. The image has garnered more than 16 million views on Facebook and over 12,000 comments. While a fair amount of those comments are positive and supportive, many accuse Kang of contributing to the culture of “fat shaming”, and call her a “bully” and worse.

It’s not news that Americans have an obsession with our bodies, especially those of women, and any supermarket magazine can demonstrate our hyper-focus on the ways in which women’s bodies change with pregnancy and motherhood; every other headline is about someone ballooning up while growing a human being inside them, or about the remarkable speed at which a celebrity mom “got her body back.” Given the unrealistic expectations that women are exposed to every day, Kang told Yahoo’s Shine that she could understand why some women reacted as defensively as they did.

“I think people struggle with their weight…When you add on being a mother — and the pressures we face to have it all and be everything, including fit — the expectations are so high. I think some moms saw the picture and just said, ‘This is ridiculous.’”

But what she intended, she said, was something else entirely. Read more

Facebook and Google Seem Serious About ‘Cheap Internet for All’ CSR Projects

him again...

When Mark Zuckerberg first announced his plans to create a free wi-fi program for the third world, quite a few responded skeptically. Was this simply a stunt designed to make Facebook look more like a responsible corporate citizen and less like Grand Theft Auto’s “LifeInvader” while adding millions to membership rolls?

Now it seems that most of tech’s biggest names are on the same page, and various projects that look and sound very similar to are moving forward with support from the big boys. The most prominent project to date is the Alliance for Affordable Internet, or A4AI, which gained a good bit of attention this week thanks to the backing of the largest names in tech: Google, Yahoo, Microsoft, Cisco Systems and, yes, Facebook. The fact that Tim Berners-Lee, aka the inventor of the World Wide Web, serves as the project’s public face only adds to its credibility.

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Study: Facebook Can Get Kind of Depressing

Take off your tie and get comfortable.

Here’s an alternately insightful and discouraging report on how social media has changed the way we relate to each other. Seems like the small thrills of interacting with people and brands on Facebook just can’t measure up to the experience of seeing them in real life.

By requiring participants to answer questions about their mindsets via text message throughout the day, researchers got a better impression of how social activity affected their moods—and it wasn’t all pretty. The more time users spent connected to the network between texts, the more likely they were to report an emotional drop by study’s end.

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You Can Now Search for Any Public Facebook Post in History


It’s a good thing that Facebook now allows users to edit posts long after they go live, because the site’s latest upgrade means that every single public post and status update from its beginnings way back in 2004 is now searchable by anyone.

While the new “Graph Search” elements will allow users to do mildly amusing things like check out all the latest status updates from D.C.’s National Mall or figure out whether any of their friends have ever posted Seinfeld clips, it will also allow any random person to review a given user’s entire Facebook history—and you’d be surprised how many people haven’t customized their privacy settings.

Here’s how the new change could affect PR:

  • It will allow for more in-depth research if needed, because you can exhaustively pore over the history of a potential client/person of interest
  • You can more accurately gauge the public’s perception of a given topic, company or personality
  • Reputation management projects may be even harder for clients with sketchy posting histories, because now you have nearly a decade’s worth of material to review

We should note that each of these points would be irrelevant if not for the fact that quite a few Facebook users have never made their profiles private, thereby leaving their interests and opinions online for the whole world to see.

How much difference will this change make?

You Can Edit Existing Facebook Posts Now

Here’s some good news via sister site AllFacebook: you don’t have to worry quite as much about typos on clients’ posts.

This change was a long time coming. Zuck and company started testing it in June, and while they supposedly told InsideFacebook that it would go through a slow launch, we can already use it on our personal page. All you have to do is click on that invisible downward-facing arrow in the top right hand corner and choose the edit option.

Here’s how it looks:

Screen Shot 2013-09-27 at 1.05.28 PM

Before you ask: administrators can edit posts on pages they manage, and the new feature also applies to event pages and photo albums.

Of course this doesn’t mean PR pros and marketers can abandon our twin obsessions with grammar and spelling. But it does give us a “get out of jail free” card for Facebook posts. No such offer from Twitter, unfortunately.

One question: why did this take so long?

Facebook Timeline Images Just Got Bigger

In case you didn’t notice, something looks a little…different on Facebook today. That’s right, the featured images on your timeline have outgrown their pants.

This is a good thing, because so much of social messaging is visual and the bigger the image, the more noticeable it becomes.

According to the CEO of Adquant, one of the first companies to become a Preferred Marketing Developer with Facebook, “The new ad formats are very goal oriented from promoting offers to driving mobile app installs.” It’s all part of Facebook’s new and improved ad units, but the change isn’t just relevant to advertisers and marketers: it helps your clients’ products—be they apps or snack foods—look shinier and more appealing. And it can make any Facebook campaign or sponsored post pop out of users’ timelines as well.