Generalities - PRNewser

Adventures in Marketing: CVS Can’t Say ‘Vibrator’ Without Giggling

Elizabeth S. Mitchell — Fri, 01 Mar 2013 10:57:58 +0000

Some quick background info: When it comes to pharmacies (at least in the northeast), people seem to be either Walgreens people or CVS people. My mother and I are loyal members of the latter group, and share a CVS card (the membership card that allows customers to receive discounts and build rewards as they shop). Because my tech-challenged mom doesn’t have an e-mail address, I get all of the promotional emails and coupons (addressed to her) in my own inbox.

Yesterday, I woke up to an email offering me (well, my mom) 20% off everything at CVS’s online store. The subject line of the email read: “20% Off Everything. Even the hush-hush stuff.” At first, I assumed that meant things like tampons or adult diapers–things no one waves in the air with pride and might be more comfortable receiving via snail mail. But then I opened the email and saw the accompanying picture of a young woman who looked much more like she was getting away with something a little naughty than dealing with a leaky bladder.

The caption read, “If it makes you blush, we’ll ship it to you hush-hush.”

And then, through my still-groggy morning fog, it hit me – are they trying to entice me into their online sale by promising the discreet delivery of a…um… personal pleasure device? And then, finally, the traumatic realization that this email was not addressed to me washed over me. “OMG, they’re trying to sell a vibrator to my mom.”

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Is PR a Job or a Lifestyle?

Patrick Coffee — Fri, 11 Jan 2013 15:50:29 +0000

Full disclosure: As we grow more deeply connected to the PR world, we find ourselves checking our Twitter feeds right before we go to bed every night and right after we wake up every morning to see what’s exciting or irritating our colleagues in the industry. It’s tough to keep up with related developments when we’re not plugged in.

And of course we’re not the only ones who feel that way. Two related stories drew our attention this week: one naming “PR Executive” as the #5 most stressful job in the United States and one declaring that public relations cannot be a traditional 9 to 5 gig.

Seems like those two might be related, doesn’t it?

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Cyber Monday: A Masterpiece of Marketing Hokum?

Patrick Coffee — Mon, 26 Nov 2012 13:09:56 +0000

After watching a few of the hair-pulling, face-punching retail mayhem clips now making their way around the web, we’re amazed to say that we made it through the first wave of the holiday sales season intact.

Hey, don’t relax yet– it’s only just begun.

Every semi-sentient being in our solar system knows that today is “Cyber Monday”, when swarms of online shoppers hungry for deals can make or break retailers looking to boost their year-end revenue totals. Last week we gave you a very brief history of “Black Friday”, a phenomenon several decades in the making that ultimately required the collaborative efforts of America’s political and retail classes. Cyber Monday, on the other hand, is nothing but a marketing scheme—and many would call it a brilliant one.

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Does PR Have a Creativity Problem?

Patrick Coffee — Wed, 24 Oct 2012 17:24:43 +0000

Our friends at the excellent Spin Sucks blog asked a pointed question earlier this week:

“Will a lack of creativity be the demise of the PR industry?”

Given the fact that our business continues to grow while so many others struggle, we see the “demise” aspect of this headline as a rhetorical glimpse into the distant future. But it’s very interesting. Stated another way: Are PR and marketing professionals so scared of offending someone, anyone that they avoid all things colorful, interesting and remotely creative? And will dull, run-of-the-mill PR efforts grow so common as to negate the value of the service itself? Most companies can write their own press releases, right?

The post primarily concerned Pizza Hut’s recent PR controversy. To recap: The company offered a lifetime’s supply of pizza to anyone who would use last week’s “town hall” debate to ask the presidential candidates whether they prefer sausage or pepperoni. Quite a few feathers got ruffled, and Pizza Hut’s marketing reps quickly backed down, announcing that the campaign would move online as part of a “natural progression.”

Yet Forbes contributor Aaron Perlut called the campaign “brilliant” and claimed that its demise in the face of public outrage was a perfect example of the PR industry’s biggest flaw:

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Does the Growth of PR ‘Threaten Democracy?’

Patrick Coffee — Mon, 08 Oct 2012 17:52:42 +0000

Excuse us for the inflammatory headline courtesy of Guardian UK’s media commentator Roy Greenslade–but it certainly got our attention.

We agree with Michael Ramah of Porter Novelli when he reassures us that any report of an “impending meltdown” within the public relations industry is nothing but a bunch of noise—didn’t we tell you in August that the business is doing “just fine, thanks?”

Now here’s the key question: Is the PR field growing too large and influential for its own good?

The Guardian piece is far too short and lacking in specifics to truly facilitate an in-depth conversation on the topic, but we’d like to think it leads back to our piece about “brand journalism” and the role of a PR discipline blessed with growing influence in an increasingly fractured media world. Greenslade is primarily concerned with a series of studies showing that the numerical advantage PR pros hold over journalists continues to grow. In the United States, studies find the current ratio to be 4:1—and some authors advocate government subsidies to help keep the journalism profession viable.

Greenslade’s argument is that, as PR pros continue to outnumber journalists, the public will be deprived of a crucial filter (the press) that serves to hold the feet of politicians, businessmen, and publicists to the fire.

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Is the ‘PR Bunny’ Myth a Real Thing?

Patrick Coffee — Tue, 14 Aug 2012 15:02:01 +0000

Dear Professional PR Women,

Take a minute to check out this great Flack Me blog post lamenting what author Kimberly Shrack calls “The ‘PR Bunny’ Myth” and let us know: Do gender stereotypes pervade the PR industry? If so, how often do you experience them in your professional lives? Do people draw unflattering conclusions as soon as they hear that you work in public relations? How do you deal with offensive generalizations drawn from stock characters in movies and TV shows? We’d love some feedback.

(In frankly unrelated news: Arrested Development never gets old, does it?)

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Wait, Gabby Douglas Has A PR Problem?

Patrick Coffee — Wed, 08 Aug 2012 13:18:05 +0000

First the obvious: Brilliant young gymnast Gabby Douglas, Olympic gold medalist and winner of a “potential endorsement goldmine,” slipped a bit in last night’s balance beam competition, falling to seventh in the rankings as the 2012 gymnastics events drew to a close.

But does the new individual world champ need a strategic PR adjustment? Sally Jenkins of The Washington Post seems to think so. Her basic message to Douglas: ignore the noise. In the wake of overwhelming media scrutiny of her every move, her family history, and even her hairstyle, the newly crowned queen of the mat supposedly complained of anxiety and had trouble sleeping; after her less-celebrated performance yesterday, she admitted that she was “kinda tired” and all but confirmed that the endless coverage had affected her in a negative way.

While Jenkins certainly has a point about the very aggressive questioning Douglas received from every corner of the press, we have to wonder: Did Gabby really need a handler to “shut her down and [take] away her electronics”? Would a strict media-free regimen work for a star whose genuine naivety is the key to her charm? Should she be closely advised to avoid discussing sensitive subjects?

Most importantly: Why can’t everyone just let her be herself, celebrate her achievements and stop blatantly attempting to amplify the drama?

Oh wait: We just answered our own question, didn’t we?

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PRNewser is Shutting Down Early

Tonya Garcia — Tue, 03 Jul 2012 10:37:53 +0000

We’re already staring blankly into the middle distance, but technically we shut down today at 1 p.m. ET. And we’re off tomorrow for the July 4th holiday. USA! USA!

We’ll be back on Thursday. Have a great holiday everyone.

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Houston Reporter Does In-Depth Analysis of ‘Onion’ Story

Tonya Garcia — Wed, 16 May 2012 16:24:36 +0000

When we saw The Onion article “Fracking Industry Now Largest Employer Of Recent PR Graduates,” we retweeted it as a joke. When Houston Business Journal reporter Deon Daugherty saw the story, she decided to investigate.

The article cites “a study” that says companies that make a business out of fracking are hiring more PRs than other industries with a bad rep — tobacco, for instance — because they’ve got a lot of spinning to do. Upfront, Daugherty says she knows this story is a parody. Still, she contacted Ed Davis, GM of PR firm Fifth Ring and “a media savvy professional,” for comment. And he responded!

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PR Has Its Own Tumblr

Tonya Garcia — Fri, 11 May 2012 15:52:24 +0000

There’s WhatShouldWeCallMe. And WhatShouldWeCallSocialMedia. Now there’s 99 Problems But a Pitch Ain’t One, just for the PRs. Thanks Internet. (And @MissSuccess.)

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‘What Does PR Look Like?’ Winner Announced

Tonya Garcia — Tue, 01 May 2012 16:43:29 +0000

The winning entry to our “What Does PR Look Like Contest?” was sent to us by Brooke Bertuzzi, a studio designer at R&R Partners.

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Four Tips to Master Multitasking

Tonya Garcia — Tue, 24 Apr 2012 15:56:32 +0000

I recently had an email conversation with a PR pro of the male persuasion when the topic of multitasking came up. In his estimation, women make better multitaskers.

“I just see what the lady-pros are capable of accomplishing in a day and recognize it takes me longer. God, maybe I’m just bad at this!” he told me. (He asked to remain anonymous.)

Are women better at multitasking than men? Who knows. (Actually, we do. Yes!) With the world moving at such a rapid clip, the more important issue is how to improve your multitasking skill, no matter what level you start from.

After the jump, we’re offering four tips to take your multitasking up a notch. Agree? Disagree? Have something to add? Please do so in the comments section.

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Once Again, ‘PR Exec’ on the Most Stressful List

Tonya Garcia — Wed, 11 Apr 2012 15:53:25 +0000

CareerCast has released its list of best, worst, most stressful, and least stressful jobs for 2012. And coming in at number seven on the most stressful list is PR executive. Yikes.

Last year, PR officer came in at number two on this list. And in 2010, that job was number eight. This year’s determination was made for much the same reason as 2011: it’s a “highly competitive” field that requires public speaking, interaction with “potentially hostile members of the media,” and follows tight deadlines. Average pay is listed as $91,810.

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Cute Dogs!

Tonya Garcia — Fri, 16 Mar 2012 09:30:32 +0000

It was recently brought to our attention that M&C Saatchi PR has dogs that regularly spend the day at the office. We would get absolutely no work done if we worked at this firm.

This is Lucy sleeping on a desk. Click through for more pictures because, yeah, the cuteness!

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So What’s Going On With Marketwire?

Tonya Garcia — Fri, 09 Mar 2012 14:04:10 +0000

We got a tip that there have been some staff changes at Marketwire, specifically, a number of layoffs that could indicate trouble at the news distribution company. Has Marketwire run into a rough patch?! No, they say.

“The company is doing well and performing well,” Marketwire’s VP of content and branding, Mike Torre, told us over the phone. “We did go through some restructuring recently, but not because of financial performance. We’re restructuring for better alignment of executive skills.”

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