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Green/Sustainability

Happening Now: GE’s Eight-Hour Online Discussion ‘Ask Anything’

GE is hosting an eight-hour digital event to bring to a close the second part of its ecomagination Challenge Powering Your Home, a $200 million effort to spur clean energy innovation by inviting everyone to share good ideas.

The event, taking place online through 4:30 p.m. ET, will feature commentary from GE’s SVP and CMO, Beth Comstock; Mark Vachon, VP of GE ecomagination; Jeffrey Davis, director of space life sciences at NASA; and many others. The event is also moderated by Chris Anderson and Jason Tanz from WIRED magazine.

Members of the audience can ask questions on Twitter, @ecomagination with the hashtag #AskGE, or on Facebook. Click here to join now.

Renewable Energy Presents PR Opportunities

Solar panels being installed on a single-family home. Photo: David McNew/Getty Images

Energy issues are top of mind in Congress. With gas prices creeping close to $4 per gallon everyone is looking for an alternative. President Obama most recently called for an end to subsidies for oil companies in order to raise investment in clean energy technology.

Antenna Group, a San Francisco-based clean tech firm, has seen its business in solar energy climb over the past decade. The firm now has nearly 50 clients in the energy space and just recently opened a new office. According to SVP and GM Caroline Venza, increased efficiencies and a decline in price for solar energy will fuel its continued growth. Moreover, she told us that there are “huge opportunities for many kinds of communications around this.”

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Q&A with NBCU’s Gallent: ‘Out of That Concern for the Economy is Where ‘Green’ Takes Hold’

Today kicks off Earth Week (Earth Day is on Friday), and to get in the eco-friendly state of mind, we spoke with Janet Gallent, head of insights for NBCUniversal‘s Green is Universal initiative. The group just published the results of its poll “Green in the Economy II,” a follow-up to the first iteration of this study conducted in 2009, which looks at consumer sentiment about going green and sustainability.

This year, reuse and recycling is the theme for Green is Universal’s Earth Week activities, demonstrated by the “Art of Reuse” contest that’s happening now with Etsy. Findings from the initiative’s recent study show that recycling is a priority for consumers.

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