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Holidays

15 Brands That Played the Boss for #NationalBossDay

BE THE BOSS

Paid the cost…

Did you know that yesterday was National Boss Day? Neither did we — but many brands reminded us via the 13th hottest trending hashtag of the day. (Sadly, we missed the chance to thank our own boss.)

Anyway, here are some of the many that took advantage of the latest meme-y holiday.

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Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Why Labor Day Needs Public Relations Assistance

Labor-DayThis weekend, everyone is ready to get their grill on and enjoy the extended weekend to commemorate Labor Day.

This day is usually celebrated in the company of a body of water, a gaggle of friends, and a trough of adult beverages (none of whom are certain as to why they have the day off). The most prescient reminder that we don’t have to go into the office is the “closed” sign in the window of our local bank.

The problem is that the day was not created for a telethon or an excursion to the beach, but rather to celebrate the true laborers in this country way back in 1882.

The day was created to recognize the little man — the person who worked 10 to 12 hours each day, received very little pay, lived with an extremely compromised quality of life and never received anything in the way of thanks for a day of hard labor. 

Sound familiar?

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16 New York Rooftop Watering Holes That Double as Cool Summer Event Venues

Hotel Americano La Piscine Official PhotoAfter New York City Mayor Bill de Blasio’s ‘Roman Holiday’, it’s time for the rest of us to take a rooftop holiday. An increase in the city’s stylish boutique lodgings has led to a related rise in hotel rooftop bars. What better places to escape street-level construction noise and get together with PR colleagues and clients?

PRNewser compiled a list of rooftop venues across Manhattan where visitors are welcome in small or large groups. Some spots even have swimming pools for hotel guests or for day-use. At the Dream Downtown’s PH-D Rooftop Lounge, you don’t need an advanced degree to use the pool, just pay a steep fee. But be sure to check ahead whether any of these bars are already reserved for private evening events, or you may be lobby-bound.

Our tour of summertime rooftop getaways follows our earlier post about heated rooftop venues. Some lounges listed here serve as retreats and others are for revelry. Either way they beat lower-level summertime options. Among the newer midtown entries are Viceroy Hotel’s roof and Archer Hotel’s Spyglass bar. Since Sonny’s Soda Shoppe at Mondrian SoHo Hotel downtown features an Italian beach theme, it’s an ideal spot for Mayor de Blasio to extend his holiday.

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22 Brands That Celebrated Their Dads on #FathersDay

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Father’s Day: a yearly meeting of greeting cards, ties, and more ties.

And yet, on this day devoted to the Old Man in your life, the social teams behind a few brands we follow got a little creative–just like their dads always said they should. Let’s check out a few of the posts we encountered after the jump.

Oh, and thanks, Dad.

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MWW Decodes ‘Dad-isms’ for Agency Life

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Father’s Day is officially over–and most families thankfully had a far more enjoyable holiday than the Lannisters.

It’s true that Father’s Day tends to produce a litany of cliches, but many of the classic “dad-isms” that color our celebration of our own pops can apply year-round…even in the agency life.

To that point, our friends at MWW created an infographic “decoding” dad’s words of wisdom and translating them into messages related to the average overworked PR professional’s day-to-day.

For the record, we’re very impressed by the team’s ability to take a positive message from the classic threat “I’m going to count to three…”

Click through for the full infographic.

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17 Brands That Called Their Moms on Mother’s Day

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We know you saw this one coming. Sunday wasn’t just Mother’s Day–it was the 100th time the United States has officially celebrated the holiday thanks to one Woodrow Wilson.

While the woman who petitioned the president to make the holiday official in honor of her own first lady may “despise” its “sappy commercialization”, many millions of Americans and the consumer brands that serve them are perfectly fine with it.

Here, then, are a few of the many that took advantage of the occasion.

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No One Is Impressed by Your April Fools’ Stunt

Of all the groans you heard in the office today, approximately 40% were inspired by Google, which went all-out to develop a different April Fools’ campaign for every single person with a wi-fi connection.

Here’s the best one on a subject close to our hearts: the future of marketing measurement.

Now be honest: did your brand or client have a little stunt to promote?

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Dublin Airport to Everyone: ‘It’s St. Paddy’s, NOT St. Patty’s’

tumblr_m4rr0sHhQ81qdscjdo1_1280So today is officially St. Patrick’s Day, or the Western world’s favorite excuse to get a bit toxic (along with New Year’s Eve, Thanksgiving, Graduation Day, President’s Day, Super Bowl Sunday, etc. etc.).

What a great time for social media engagement, right?! Last week Dublin Airport—which is somehow not among the top Facebook pages in Ireland—took the opportunity to remind everyone that Mac, Dennis and Charlie got it right: the correct nickname for St. Patrick is St. Paddy, NOT St. Patty.

This is not a new debate, BTW.

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14 Brands Want to Remind You That It’s Pi Day

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If you’ve ever written a social media calendar for any client brands, you know that comprehensive lists of every single obscure holiday are essential tools. Why? Because it’s surprisingly challenging to make, say, bottled water sound interesting every day on Facebook and Twitter.

That’s why—as other blogs may have already reminded you—pretty much every brand imaginable has created some sort of Pi Day social media post.

Here, then, are a few that stood out to us.

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Marketers on MLK Day: ‘I Have a…Really Bad Idea!’

MLK Twerk

Oh…hell to the no! 

With respect to Dr. King, “I have a dream…that someday marketers that do this repugnant #$%! will lose a job, the ability to operate photoshop and possibly conscience just for a week or two.” Just let that galling picture sink in. That’s “Freedom 2 Twerk” and Dr. Martin Luther King throwing up some inane thug sign promoting said event. And then there’s that bling.

The hell?! On what planet in some distant twerkiverse is this crap a good idea?

Martin Luther King fought the most valiant fight against racial oppression and for civil rights in the 1960s. No link is needed because if you don’t know about what this day means to so many people, then you need to get your narrow behind in a library today. (You know, if they were open.)

However, now that the war is won, battles continue to rage in a court of retail? Why, just why?

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