AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Infographics

Study: Shopping Trends and Pitching Tips for Christmas 2014

shutterstock_159540854

This holiday season is awash in data. The matter at hand isn’t just where and when people shop but how they shop — and the numbers diverge sharply across demographic groups.

It’s all much more complicated than “Millennials are more likely to look for deals online.”

Our friends at SHIFT Communications recently conducted a survey of 1,000 Americans and gathered information from sources like the National Retail Federation in order to craft a fuller portrait of how consumers behave in 2014. They also revealed their findings about how PR should organize and pitch related stories to media outlets.

Infographic and commentary after the jump.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

5 Social Media Marketing Trends for 2015

social keyboard

Hard to believe it, but December has arrived yet again — which means lots of year-end lists and predictions for the year to come.

Nothing changes more rapidly than social media, what with the new platforms, new privacy policies, new venues for storytelling (yes, even Snapchat), and the ability to more effectively flag and report your worst trolls.

So what’s next for social media? The social team at Chicago-based marketing comms agency JSH&A has created an infographic for your review.

Read more

Step Aside Family Vacations on Facebook; Move In Breaking News?!

zuckerberg funnyFor years, Facebook has been the storehouse for the personal ego. No merit of anything other than where the beautiful people spend vacation, perfect marriages of Barbie and Ken, and stupid pet tricks.

That may also be why people are just getting tired of Facebook. Until now.

According to an interesting infographic from UGM news site, Newswhip, it seems that people are sharing this thing called “the news” on Facebook more than ever. I know, right?!

Read more

Net Promoter Scores Might Not Be As Accurate As You Think (INFOGRAPHIC)

shutterstock_124904057

We’re all familiar with NPS, or net promoter scores. They help PR determine how to get the word out about a client’s products online–and they’ve only grown more important as brands look high and low (and all over Vine and Instagram) to find new promoters/brand advocates.

Yet, according to the people at predictive analytics company Sparked (who compiled recent research), the NPS might not be quite as reliable as you think.

Infographic after the jump.

Read more

Will Anyone See Your Press Release? (An Infographic Guide)

shutterstock_92502325

Le sigh…

If we were, say, conducting a poll to determine the least popular trend story in the communications industry, something tells us that “is the press release dead?” would rank at or near the top.

Yet the conversation continues.

Friend of the site Lou Hoffman–CEO of The Hoffman Agency and blogger at Ishmael’s Corner–is no stranger to this topic. He and his design team decided to bring a bit of humor into an otherwise staid debate by creating an infographic answer to the question: what do Miley Cyrus and Robert Scoble have in common?

The answer is “more than you might think”. Unfortunately, they may be the only two people in the world who can ensure that someone will read and care about your news release.

Check out the graphic after the jump.

Read more

Social Media Facts You Might Not Know

shutterstock_126022781

We’re all social media experts, right? Well, did you know that:

  • Canadians are the most active Facebook users
  • YouTube reaches more Americans aged 18-34 than any cable network
  • The number of tweets sent each day would fill a book 8,163 times longer than War and Peace

This visual, courtesy of the folks at Techinfographics via Smart Savvy Social, includes a few other factoids that might just surprise you on a Monday afternoon.

Read more

Don Draper’s 16 Greatest Marketing Truisms

shutterstock_88209757Will Don Draper finally complete his regression and become Dick Whitman? Will the old guard embodied by Roger Sterling finally hand over the reins of the ad industry in an acid-induced moment of abandon?

Will Peggy Olson be the new Roger, the new Don, or the original Mary Wells Lawrence? Will Meghan Draper escape to Paris/Montreal or accept her fate as one of the Real Housewives of the West Village?

The answers to these ridiculous questions and more will come with the premiere of Mad Men‘s seventh and final two-part season next month—though we really wish they would just be honest and call it two separate seasons, since they’ll air a full year apart. Come on, AMC!

In the meantime, UK web design and digital marketing agency Glow New Media offers you this infographic collecting Mr. Draper’s greatest truisms about working in creative.

Read more

10 Tips for Surviving the SXSW Zombie Apocalypse

zombie

If you’re like us, then you’re slightly relieved that you won’t be in Austin for the South by Southwest “I liked Austin before it was cool” Festival.

If you’re not like us, then you’ll be there with automated, Twitter-ready, “wearable tech” bells on. Please send highlights!!

Today Jennifer L. Jacobson, founder of Silicon Valley firm Jacobson Communication, forwarded a helpful infographic for those of you brave enough to battle the undead tech hordes…and the heat.

Read more

STUDY: Social Media Users Are Disproportionately Female

shutterstock_96455054

In another study confirming and expanding upon something we already knew, the listicle specialists at FinancesOnline found that women are more active and interactive on social in nearly every category—and that they will have the greatest influence over what shape the networks take next.

Some of the findings, based on data taken from Nielsen and the Pew Research Center, are actually a little surprising:

Women are more likely than men to interact with brands on social across all categories. They are:

  • 10% more likely to state their support
  • 6% more likely to make efforts to stay up to date on brands’ activities
  • 3% more likely to leave comments

They also get more of their news from social and use mobile devices at far higher rates than their male counterparts.

On the whole, the study is less interesting for confirming an impression than for elaborating on the details behind that impression. Infographic after the jump, of course…

Read more

The 5 Types of Media Members You Meet at Events

shutterstock_139190645

And now for something completely different: an infographic!

This one comes to you courtesy of Bizzabo, which AOR 5WPR describes as “the leading mobile networking app for conferences” specializing in integrating social into the event planning/attendance process.

Click through for their take on the different types of media folks you meet at the average event:

Read more