This holiday season is awash in data. The matter at hand isn’t just where and when people shop but how they shop — and the numbers diverge sharply across demographic groups.
It’s all much more complicated than “Millennials are more likely to look for deals online.”
Our friends at SHIFT Communications recently conducted a survey of 1,000 Americans and gathered information from sources like the National Retail Federation in order to craft a fuller portrait of how consumers behave in 2014. They also revealed their findings about how PR should organize and pitch related stories to media outlets.
Infographic and commentary after the jump.