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<title>International - PRNewser</title>
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<description>Your Daily PR Release</description>
<copyright>Copyright 2013</copyright>
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<title>Coke&#8217;s New Airport Stunt Welcomes Travelers to &#8216;World&#8217;s Happiest Country&#8217;</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-64464" title="danish_flag_coke-1" src="http://www.mediabistro.com/prnewser/files/2013/05/danish_flag_coke-1-300x168.jpg" alt="" width="300" height="168" /><strong>Coke</strong> has long associated its brand with happiness &#8212; even dedicating entire<a href="http://www.coca-cola.com/happiness/" target="_blank"> websites</a> to the philosophical meaning of the word, and calling the contents of a can of cola &#8220;140 <a href="http://www.worldlifestyle.com/sneakpeek/Coca-Cola-Sells-You-Happy-Calories.html" target="_blank">happy calories</a>.&#8221;</p>
<p>Now, the company is taking advantage of a happy coincidence &#8212; the fact that part of its logo happens to look like the Danish flag &#8212; to welcome people to Denmark, recently voted the &#8220;happiest country in the world&#8221; by the United Nations.</p>
<p>In honor of the Danish tradition of greeting arriving visitors by waving flags, Coke&#8217;s local agency,<strong> McCann Copenhagen</strong>, <a href="an interactive airport ad that dispenses flags. Why? Apparently it's a Danish tradition to greet arriving travelers by waving flags," target="_blank">created</a> an interactive airport ad that dispenses flags. Coke says it&#8217;s purpose is to &#8220;let Coca-Cola and Denmark spread happiness together.&#8221; The below video of a case study shows people&#8217;s reactions to the machine.</p>
<p>Little kids and elderly people jubilantly waving flags as loved ones rush to greet them, all made possible by Coke. We&#8217;d categorize this as a highly creative branding win.</p>
<p><iframe width="560" height="315" frameborder="0" src="http://www.youtube.com/embed/_BVfneC6dXY"></iframe></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Elizabeth S. Mitchell</dc:creator>
<comments>http://www.mediabistro.com/prnewser/cokes-new-airport-stunt-welcomes-travelers-to-worlds-happiest-country_b64406#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/cokes-new-airport-stunt-welcomes-travelers-to-worlds-happiest-country_b64406</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Campaign launch]]></category>
		<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[McCann Copenhagen]]></category>
<pubDate>Tue, 14 May 2013 10:25:30 +0000</pubDate>
  
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<title>After Initial Denial, &#8216;Benetton&#8217; Addresses Evidence Tying it to Bangladesh Garment Factory Tragedy</title>
<description><![CDATA[<p><strong><img class="alignleft size-medium wp-image-63616" title="BANGLADESH-BUILDING-DISASTER-TEXTILE" src="http://www.mediabistro.com/prnewser/files/2013/04/o-BENETTON-BANGLADESH-FACTORY-570-300x199.jpg" alt="" width="300" height="199" />Benetton</strong> is an Italian fashion line known for its social activism, including its creation of <strong>The UNHATE Foundation</strong>, which, according to its website, &#8220;seeks to contribute to the creation of a new culture against hate, building on Benetton’s underpinning values.&#8221;</p>
<p>Those &#8220;underpinning values&#8221;, however, are being questioned in light of <a href="http://www.huffingtonpost.com/2013/04/29/bennetton-bangladesh-factory-collapse_n_3179523.html" target="_blank">the company&#8217;s denial</a> that it had any ties to the garment factory in Savar, Bangladesh, that collapsed last week, tragically killing at least 377 people. <a href="http://www.twitlonger.com/show/n_1rjumi2">The company tweeted on April 24:</a> “In reference to the tragic news on the collapse of the building in Bangladesh, Benetton Group wants to clarify that none of the companies involved are suppliers to Benetton Group or any of its brands.&#8221; .</p>
<p>Since then, however, strong evidence suggesting Benetton clothing <em>was</em> being manufactured at the factory (known as Rana Plaza) has been uncovered. Photos taken of the rubble by the Associated Press and Agence France-Presse clearly show shirts with “United Colors of Benetton” labels. Also, one of the manufacturers that had been based at the factory, New Wave Bottoms, lists Benetton as a client, and labor rights activists <a href="http://www.huffingtonpost.com/2013/04/29/bennetton-bangladesh-factory-collapse_n_3179523.html" target="_blank">said they found </a>documents linking Benetton to the factory while they were digging through the debris.</p>
<p>In light of this hard-to-ignore evidence, the company released a statement on April 29, which said: “A one-time order was completed and shipped out of one of the manufacturers involved several weeks prior to the accident. Since then, this subcontractor has been removed from our supplier list.”</p>
<p>While Benetton is far from the only big-name company connected to Rana Plaza (Wal-Mart, Ireland’s Primark, and Canada’s Joe Fresh all made clothing there), the company&#8217;s dedication to social activism &#8212; coupled with its initial denial &#8212; seem to be making it a prime target for public ire. <a href="http://www.mediabistro.com/prnewser/afer-initial-denial-benetton-addresses-evidence-tying-it-to-bangladesh-garment-factory-tragedy_b63554#more-63554" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Elizabeth S. Mitchell</dc:creator>
<comments>http://www.mediabistro.com/prnewser/afer-initial-denial-benetton-addresses-evidence-tying-it-to-bangladesh-garment-factory-tragedy_b63554#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/afer-initial-denial-benetton-addresses-evidence-tying-it-to-bangladesh-garment-factory-tragedy_b63554</link>
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		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Benetton]]></category>
		<category><![CDATA[Rana Plaza]]></category>
		<category><![CDATA[The UNHATE Foundation]]></category>
<pubDate>Tue, 30 Apr 2013 12:04:58 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2013/04/o-BENETTON-BANGLADESH-FACTORY-570.jpg" width="290" height="140" medium="image" />
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<title>Swedish Retailer Earns Attention for &#8216;Realistic&#8217; Mannequins</title>
<description><![CDATA[<p><img class="alignleft  wp-image-60238" title="No Photoshop here." src="http://www.mediabistro.com/prnewser/files/2013/03/910a937e-ef4d-417a-ab58-d2e935c69776_swedish-mana.jpg" alt="" width="198" height="297" />Let&#8217;s take a moment to discuss one of the creepiest aspects of in-store shopping: the mannequins. We&#8217;re less concerned with the chances of a <em>Valley of the Dolls</em>-style mannequin uprising than the message these unrealistically thin figures send to real flesh-and-blood shoppers.</p>
<p>Most female mannequins are so proportionally ridiculous that even the smallest clothes need to be cinched at the back to keep from hanging loosely off their bony shoulders. And if they were to come to life (see aforementioned uprising scenario), they would be <a href="http://edbites.com/2013/03/the-skinny-on-mannequin-sizes-hint-theyre-too-skinny-to-menstruate/" target="_blank">too thin to menstruate</a>. Given these facts, it&#8217;s no wonder that when this photo of more realistically-sized mannequins in a Swedish store hit the Internet, the response was an international roar of approval.</p>
<p>A blogger at <a href="https://www.facebook.com/photo.php?fbid=510240455685022&amp;set=a.204542062921531.45848.184599864915751&amp;type=1&amp;theater">Women&#8217;s Rights News</a> posted the photo of the department store mannequins to <strong>Facebook</strong> last week, and the comments have been <a href="http://shine.yahoo.com/healthy-living/swedish-mannequins-cause-a-controversy--192108535.html" target="_blank">pouring in ever since</a>. Although the dummies still represent the idealized hourglass shape, blonde hair, and fair skin, their softer-looking tummies and fleshier thighs have inspired 61,538 likes and over 19,000 shares as of this writing. The fact that they are dressed in lingerie also helps to perpetuate the idea that this store recognizes its shoppers don&#8217;t have to be a size 2 to be sexy.</p>
<p> <a href="http://www.mediabistro.com/prnewser/swedish-retailer-earns-attention-for-realistic-mannequins_b60222#more-60222" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Elizabeth S. Mitchell</dc:creator>
<comments>http://www.mediabistro.com/prnewser/swedish-retailer-earns-attention-for-realistic-mannequins_b60222#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/swedish-retailer-earns-attention-for-realistic-mannequins_b60222</link>
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		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion/Beauty]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Dove Real Beauty]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Women's Rights News]]></category>
<pubDate>Mon, 18 Mar 2013 13:56:33 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2013/03/910a937e-ef4d-417a-ab58-d2e935c69776_swedish-mana.jpg" width="290" height="140" medium="image" />
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<title>Ode to KFC: Poetry Contest Doubles as Damage Control in China</title>
<description><![CDATA[<p><img class="size-full wp-image-59996 alignleft" title="weibo-kfc-china" src="http://www.mediabistro.com/prnewser/files/2013/03/weibo-kfc-china.jpg" alt="" width="255" height="170" />How do you make people forget (or at least ignore) the fact that they&#8217;re eating &#8220;chicken&#8221; pumped full of antibiotics and growth hormones? Why, you encourage them to enter a poetry contest, of course!</p>
<p>Late in 2012, Chinese media reported that the chickens provided to <strong>KFC</strong> by a few of its suppliers were raised to maturity in only 45 days thanks to the use of said substances. Disgusted <a href="http://adage.com/article/global-news/chicken-poetry-helping-kfc-recover-china-scandal/240319/" target="_blank">consumers began turning away</a> from the restaurants in droves, but instead of immediately issuing an apology, parent company <strong>Yum Brands</strong> simply stated that it was cooperating with investigators and that all of its products were safe.</p>
<p>Customers were apparently unconvinced, as <strong>KFC China</strong>&#8216;s sales slid a whopping 41 percent in January, prompting the company to issue an official apology and take further action. China is the source of about half of Yum Brands&#8217; revenue, and so a plan was hatched to get its reputation back on track in this all-important market.</p>
<p>The resulting PR/marketing campaign, which boasts the laughably epic name &#8220;Operation Thunder&#8221; (is Thor involved?) began in recent weeks with a mini-site detailing the steps the company will take to ensure the safety of its chicken and promising to keep customers informed about potential safety issues. But it&#8217;s the social media aspect of the campaign that really seems to have reached consumers.</p>
<p> <a href="http://www.mediabistro.com/prnewser/ode-to-kfc-poetry-contest-doubles-as-damage-control-in-china_b59985#more-59985" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Elizabeth S. Mitchell</dc:creator>
<comments>http://www.mediabistro.com/prnewser/ode-to-kfc-poetry-contest-doubles-as-damage-control-in-china_b59985#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/ode-to-kfc-poetry-contest-doubles-as-damage-control-in-china_b59985</link>
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		<category><![CDATA[Damage Control]]></category>
		<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[KFC China]]></category>
		<category><![CDATA[things we like]]></category>
		<category><![CDATA[Yum Brands]]></category>
<pubDate>Thu, 14 Mar 2013 12:34:08 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2013/03/weibo-kfc-china.jpg" width="290" height="140" medium="image" />
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<title>U.N. Outreach Event: How Can We Promote Sustainable Business?</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-56694" title="UN Globe2 Cropped" src="http://www.mediabistro.com/prnewser/files/2013/02/UN-Globe2-Cropped-268x300.jpg" alt="" width="268" height="300" />Americans wondering what transpires at the U.N. got some answers on Monday when the United Nations Association of the U.S. (<a href="http://www.unausa.org/" target="_blank">UNA-USA</a>) hosted a day for members. Sustainability was first and foremost on the agenda for those attending, namely business and community leaders, the media, individual supporters and academics.</p>
<p>As <strong>Patrick Madden</strong>, executive director of UNA-USA said, “There are various conspiracy theories swirling around about what the U.N. does. In the U.S. it’s a particular challenge since most U.S. citizens don’t see the U.N. directly at work in their country. That makes it harder for most of the American public to see the benefits”. <strong>Minh-Thu Phan</strong>, UNA-USA director of public policy, added, “Many Americans care about these issues, but not enough to act on them or to call their congressmen.”</p>
<p>Sustainability is an area where the U.N. has been active, and one that has gained traction in the public and private sectors. On Monday the panel discussed the aftermath of <a href="http://www.uncsd2012.org/" target="_blank">Rio+ 20</a>, a U.N. conference on sustainable development that was the U.N.’s biggest conference ever, with 50,000 attendees in Brazil last June.</p>
<p>“The message was simple: we need to re-think development”. Those were the words of <strong>Nikhil Seth</strong>, a U.N. director of sustainable development. He provided a broad overview of the Rio + 20 conference, and <strong>Eban Goodstein</strong>, director of <a href="http://www.bard.edu/cep/" target="_blank">Bard College’s Center for Environmental Policy</a>, focused on sustainable business issues.</p>
<p>Click through for takeaways.</p>
<p> <a href="http://www.mediabistro.com/prnewser/u-n-outreach-event-how-can-we-promote-sustainable-business_b56662#more-56662" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Nancy Lazarus</dc:creator>
<comments>http://www.mediabistro.com/prnewser/u-n-outreach-event-how-can-we-promote-sustainable-business_b56662#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/u-n-outreach-event-how-can-we-promote-sustainable-business_b56662</link>
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		<category><![CDATA[Events]]></category>
		<category><![CDATA[Green/Sustainability]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Rio+20 conference]]></category>
		<category><![CDATA[U.N. United Nations]]></category>
		<category><![CDATA[UNA-USA]]></category>
		<category><![CDATA[United Nations]]></category>
<pubDate>Tue, 05 Feb 2013 15:00:53 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2013/02/UN-Globe2-Cropped.jpg" width="290" height="140" medium="image" />
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<title>Irish Officials to Allow &#8216;Moderate&#8217; Drunk Driving</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-55547" title="We hear it tastes better in Ireland..." src="http://www.mediabistro.com/prnewser/files/2013/01/10006046-cold-refreshing-pint-of-guinness-stout-200x300.jpg" alt="Guinness" width="200" height="300" />Today in Way to Perpetuate a Stereotype News, officials in the Irish county of <strong>Kerry</strong> have voted in favor of a motion that would allow people in rural parts of the county to drive home after having &#8220;two or three&#8221; drinks at local pubs.</p>
<p>The motion was proposed, <a href="http://www.thejournal.ie/kerry-councillors-drink-driving-764005-Jan2013/" target="_blank">according to</a> councillor<strong> Danny Healy-Rae</strong>, because &#8220;people are living in isolated rural areas where there’s no public transport of any kind, and they end up at home looking at the four walls, night in and night out, because they don’t want to take the risk of losing their licence.&#8221;</p>
<p>Let us just say that being of Irish descent, having lived in Galway for several months, and having spent a fair amount of time in Kerry, it really <em>is</em> true that the Irish pub culture is as much about socializing as it is about drinking (if not more so). It&#8217;s also true that many rural parts of the country have few, if any, social outlets aside from said drinkeries. Therefore, as ridiculous as it may sound, these concerns about people becoming socially isolated if they can&#8217;t go to their neighborhood watering holes are legitimate.</p>
<p>That said, we do feel the need to point out that the whole problem could also be resolved if these isolated folks just practiced heading to the pub, taking part in conversations, listening to music, playing cards with their neighbors and <em>not drinking excessively </em>(ludicrous, we know).</p>
<p>All jokes aside, though, we would be very surprised if this motion were accepted by the Minister for Justice (the next step in becoming law).</p>
<p> <a href="http://www.mediabistro.com/prnewser/irish-officials-to-allow-moderate-drunk-driving_b55529#more-55529" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Elizabeth S. Mitchell</dc:creator>
<comments>http://www.mediabistro.com/prnewser/irish-officials-to-allow-moderate-drunk-driving_b55529#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/irish-officials-to-allow-moderate-drunk-driving_b55529</link>
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		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[Guinness]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[Kerry]]></category>
<pubDate>Thu, 24 Jan 2013 13:54:09 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2013/01/10006046-cold-refreshing-pint-of-guinness-stout.jpg" width="290" height="140" medium="image" />
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<title>Christiane Amanpour: My First Big Break</title>
<description><![CDATA[<p><img class="alignnone size-full wp-image-38820" title="mbtv_blogpost" src="http://www.mediabistro.com/agencyspy/files/2012/09/mbtv_blogpost.gif" alt="" width="570" height="34" /></p>
<p>Her first big break was the Iranian Revolution. In this episode of My First Big Break, <strong><a href="http://www.mediabistro.com/Christiane-Amanpour-profile.html">Christiane Amanpour</a></strong> talks about how escaping Iran with her family was the first step of a journey that took her from a local NBC station in Rhode Island all the way to the front lines of the first Gulf War as a reporter for CNN.</p>
<p><iframe width="570" height="321" frameborder="0" src="http://www.youtube.com/embed/pDZ25HPW2Nc"></iframe></p>
<p>For more videos, check out our <a href="http://www.youtube.com/mediabistro" target="_blank">YouTube channel</a> and follow us on Twitter: <a href="https://twitter.com/mediabistrotv" target="_blank">@mediabistroTV</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kevin Eck</dc:creator>
<comments>http://www.mediabistro.com/prnewser/christiane-amanpour-my-first-big-break_b53658#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/christiane-amanpour-my-first-big-break_b53658</link>
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		<category><![CDATA[International]]></category>
		<category><![CDATA[My First Big Break]]></category>
		<category><![CDATA[Christiane Amanpour]]></category>
<pubDate>Wed, 02 Jan 2013 11:00:48 +0000</pubDate>
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<title>Rome&#8217;s Culture Ministry Declares PR War on Cat-Lovers</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-51723" title="rome_cat" src="http://www.mediabistro.com/prnewser/files/2012/12/rome_cat_slide-25d9de6770b0ea45c8176fe33fb7e6e4bbb3908f-s4-300x199.jpg" alt="" width="300" height="199" />Visitors flock to the Roman ruins at Torre Argentina each year to marvel at what remains of the ancient architecture (and maybe to over-dramatically shout, &#8220;Et tu, Brute?&#8221; at the famed location of Julius Caesar&#8217;s assassination). Not all visitors, however, come for the history and beauty of the ruins; some come to sunbathe on the stones, leap gracefully from pillar to pillar, and clean themselves in full view of the touring public &#8212; these frolicking felines frequent the area so consistently that they have earned one site in central Rome the nickname &#8220;cat forum.&#8221;</p>
<p>For the past twenty years, the Torre Argentina Cat Shelter has taken responsibility for feeding, vaccinating, and caring for the local population of feral cats, which have become something of a tourist attraction themselves. &#8220;People are interested more in cats than in monuments&#8221;, <a href="http://www.npr.org/2012/12/04/166067815/cat-fight-in-rome-beloved-shelter-faces-closure" target="_blank">said</a> shelter founder Lia Dequel. &#8220;The two together are fantastic.&#8221;</p>
<p>But now, national archaeological officials have issued an eviction notice, saying that the long-standing (but never officially authorized) shelter poses a threat to the safety and upkeep of the historic landmarks it abuts. The cats, they say, are not the issue and will be allowed to stay&#8211;a decision that seems counter-intuitive to shelter workers like Dequel. &#8220;If I leave these cats here, who sterilizes them? They wouldn&#8217;t go to [a] doctor and say, &#8216;Hi, doctor, sterilize me,&#8217; or &#8216;vaccinate me,&#8217; or [to] be fed&#8221;. Other shelter-supporters were less subdued in their comments. “If they want war, we’ll give them war&#8230;The cats need us”, <a href="http://www.nytimes.com/2012/11/08/world/europe/rome-drawn-into-tiff-between-preservationists-and-cat-shelter.html?pagewanted=1&amp;hp" target="_blank">said</a> Silvia Viviani, another of the shelter&#8217;s founders.</p>
<p>On the unenviable flip side of the argument stand the officials charged with preserving the local historic sites.</p>
<p> <a href="http://www.mediabistro.com/prnewser/romes-culture-ministry-declares-pr-war-on-cat-lovers_b51677#more-51677" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Elizabeth S. Mitchell</dc:creator>
<comments>http://www.mediabistro.com/prnewser/romes-culture-ministry-declares-pr-war-on-cat-lovers_b51677#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/romes-culture-ministry-declares-pr-war-on-cat-lovers_b51677</link>
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		<category><![CDATA[History]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Cat Forum]]></category>
		<category><![CDATA[Cat Ladies]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[Torre Argentina]]></category>
<pubDate>Tue, 04 Dec 2012 15:58:33 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2012/12/rome_cat_slide-25d9de6770b0ea45c8176fe33fb7e6e4bbb3908f-s4.jpg" width="290" height="140" medium="image" />
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<title>The Communist Party Guide to Damage Control</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-48836" title="Prime Minister Wen Jibao" src="http://www.mediabistro.com/prnewser/files/2012/10/wen_2380358b-300x187.jpg" alt="" width="300" height="187" />We&#8217;re going to make a somewhat bold assessment: If the People&#8217;s Republic of China weren&#8217;t a one-party country, the ruling Communist bureaucracy&#8217;s PR efforts would not be particularly effective. Party spokesmen (and they&#8217;re always men) have no discernible sense of humor, and they aren&#8217;t too skilled in the art of nuance&#8211;their public proclamations have all the subtlety of a sledgehammer.</p>
<p>An interesting study in Communist Party PR unfurled this week. For the past year or so, Chinese politics has revolved around the sort of organized transfer of power that occurs once every decade; most observers believe that current President <strong>Hu Jintao</strong> will hand the reins off to his VP, <strong>Xi Jinping</strong>.</p>
<p>The transfer, already plagued by the arrest of top official Bo Xilal and his wife on charges of fraud and murder, ran into even more controversy thanks to a recent <em>New York Times</em> <a href="http://www.nytimes.com/2012/10/26/business/global/family-of-wen-jiabao-holds-a-hidden-fortune-in-china.html?pagewanted=all" target="_blank">expose focused</a> on the finances of prime minister <strong>Wen Jibao</strong>&#8216;s family&#8211;a proudly humble clan that has somehow managed to accumulate billions of dollars in assets over recent years via assorted business alliances.</p>
<p>Like the Wen family&#8217;s finances, the Party&#8217;s damage control plan is all over the map: First censors <a href="http://www.nytimes.com/2012/10/26/world/asia/china-blocks-web-access-to-new-york-times.html" target="_blank">blocked web access</a> to the <em>Times</em> site throughout China; then they scanned the popular Chinese Twitter equivalent <strong>Sina Weibo</strong> in order to scrub all references to the number 2.7 billion (the supposed financial worth of the PM&#8217;s family). After relying on the government to implement a &#8220;nothing to see here&#8221; approach, members of the Wen family pivoted, <a href="http://www.nytimes.com/2012/10/28/world/asia/chinese-premiers-family-disputes-article-on-riches.html" target="_blank">directly addressing</a> a story that they&#8217;d previously tried to erase and threatening legal action against the <em>Times</em> for reporting on &#8220;corporate and regulatory records&#8221; that were available to the public. What&#8217;s more, the family never directly addressed any of the story&#8217;s particulars&#8211;and the <em>Times</em> report did not allege any sort of illegal activity.</p>
<p>This completely ineffective response to the scandal hints at the complexity of Chinese politics: in an unelected government, public perception is invaluable because brute force can only accomplish so much.</p>
<p> <a href="http://www.mediabistro.com/prnewser/the-communist-party-guide-to-damage-control_b48825#more-48825" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/the-communist-party-guide-to-damage-control_b48825#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/the-communist-party-guide-to-damage-control_b48825</link>
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		<category><![CDATA[Damage Control]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Daily]]></category>
		<category><![CDATA[Communists]]></category>
		<category><![CDATA[dirty politics]]></category>
		<category><![CDATA[Hu Jintao]]></category>
		<category><![CDATA[rich people problems]]></category>
		<category><![CDATA[Wen Jibao]]></category>
<pubDate>Mon, 29 Oct 2012 17:23:37 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2012/10/wen_2380358b.jpg" width="290" height="140" medium="image" />
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<title>DSK 2.0: ‘Of Course I’m a Horny Old Man!’</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-47588" title="Last laugh? " src="http://www.mediabistro.com/prnewser/files/2012/10/dominique-strauss-kahnjpg-1f2ff99dbc99d84c-300x225.jpg" alt="" width="300" height="225" />Former French President-to-be Dominique Strauss-Kahn (DSK for short) has been playing the damage control game for a couple of years now—with <a href="http://www.mediabistro.com/prnewser/the-many-reputations-of-dominique-strauss-khan_b21139" target="_blank">very mixed results</a>. Despite the fact that he hasn’t been convicted of any crime <em>per se</em>, he has suffered one of the world’s most visible PR collapses.</p>
<p>After watching his political fortunes fizzle and his domestic life fall apart, Strauss-Kahn is still fighting charges that tie him to a French prostitution ring while simultaneously hyping his new consulting company and his return to the international lecture circuit. It&#8217;s all part of another valiant attempt to reclaim what he clearly believes to be his rightful place on the world stage. We might almost pity him at this point, were he not such a demonstrably skeevy old man. His <a href="http://www.nytimes.com/2012/10/14/world/europe/dominique-strauss-kahn-says-lust-is-not-a-crime.html?pagewanted=all">newest line of defense</a> seems to be “I am a man! Of course I love women! Is that a crime?” (<em>Note: statement must be read in a ridiculously cartoonish French accent</em>.)</p>
<p>So DSK decided to follow Schwarzenegger’s lead on his “no apologies” apology tour by acknowledging that what he did was wrong while simultaneously throwing his hands up and daring the free world not to be taken in by his charms. Of course he is a horny old bastard who enjoys “secret soirees… that start with a fine meal and end with naked guests and public sex with multiple partners.” Who doesn’t?</p>
<p>We’re still fascinated by the man&#8217;s story for some reason.</p>
<p> <a href="http://www.mediabistro.com/prnewser/dsk-2-0-of-course-im-a-horny-old-man_b47580#more-47580" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/dsk-2-0-of-course-im-a-horny-old-man_b47580#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/dsk-2-0-of-course-im-a-horny-old-man_b47580</link>
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		<category><![CDATA[Damage Control]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[bad behavior]]></category>
		<category><![CDATA[dirty politics]]></category>
		<category><![CDATA[Dominique Strauss-Khan]]></category>
		<category><![CDATA[old bastards]]></category>
		<category><![CDATA[rich people problems]]></category>
		<category><![CDATA[Silvio Berlusconi]]></category>
		<category><![CDATA[things we assume we wouldn't like]]></category>
<pubDate>Mon, 15 Oct 2012 13:40:40 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/prnewser/files/2012/10/dominique-strauss-kahnjpg-1f2ff99dbc99d84c.jpg" width="290" height="140" medium="image" />
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<title>K-Pop’s PR Push to Win the West</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-47359" title="It's (not) Britney, bitch. " src="http://www.mediabistro.com/prnewser/files/2012/10/kpop-girlsgeneration.jpg" alt="" width="325" height="247" />If you’re one of the 430 <em>million</em> people who watched PSY’s “<a href="http://www.youtube.com/watch?v=9bZkp7q19f0">Gangnam Style</a>” on YouTube recently, you are probably both curious and confused by the international phenomenon known as K-Pop. You are not alone!</p>
<p>Luckily, <strong>John Seabrook</strong> of <em>The New Yorker</em> just published a <a href="http://www.newyorker.com/reporting/2012/10/08/121008fa_fact_seabrook" target="_blank">fascinating article</a> about the carefully choreographed process that fuels the fast-growing world of Korean pop music—and its top PR teams’ plans to win Western fans with their dizzying mix of contemporary production, eclectic stage shows and a shocking amount of plastic surgery.</p>
<p>South Korea’s top three entertainment PR firms have essentially come to run the K-Pop industry by adopting the British/American boy band business model…on steroids. And they’ve completely dominated the Asian music market by beating predecessor J-Pop at its own game and winning the Chinese public over with their bizarre videos and promo events.</p>
<p>Now music publisher and promoter SM Entertainment—whose Twitter profile reads “<em>Follow us for 10 years, we&#8217;ll make you pretty and famous”—</em>plans to take over the United States, one flashy tour at a time. Founder and former entertainer Lee Soo-man is often described as the creator and mastermind behind the K-Pop phenomenon who made good on his plans to recreate American pop for the Asian market, and he inspires <a href="http://forums.allkpop.com/threads/is-lee-soo-man-sment-really-that-bad.16225/" target="_blank">conflicting emotions</a> among fans.</p>
<p>The industry is hardly limited to music; K-Pop idols frequently star in ad campaigns, soap operas and feature films. There’s even a term, “<em>hallyu</em>”, for the incredible influx of South Korean culture that has blanketed the continent over the past decade, and the country’s government has aggressively promoted its distribution as a form of “soft power.”</p>
<p> <a href="http://www.mediabistro.com/prnewser/k-pops-pr-push-to-win-the-west_b47357#more-47357" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/k-pops-pr-push-to-win-the-west_b47357#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/k-pops-pr-push-to-win-the-west_b47357</link>
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		<category><![CDATA[International]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Backstreet Boys]]></category>
		<category><![CDATA[Billboard]]></category>
		<category><![CDATA[Girls' Generation]]></category>
		<category><![CDATA[Interscope Records]]></category>
		<category><![CDATA[K-Pop]]></category>
		<category><![CDATA[Nicki Minaj]]></category>
		<category><![CDATA[Rihanna]]></category>
		<category><![CDATA[The New Yorker]]></category>
<pubDate>Thu, 11 Oct 2012 17:36:43 +0000</pubDate>
  
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<title>For Foreign Diplomats, Social Media’s Benefits Outweigh Its Risks</title>
<description><![CDATA[<p><img class="size-medium wp-image-45788 alignleft" title="US Open Globe Final" src="http://www.mediabistro.com/prnewser/files/2012/09/US-Open-Globe-Final-213x300.jpg" alt="" width="213" height="300" />“Social media is about taking smart risks,” observed <strong><a href="http://www.mediabistro.com/Victoria-Esser-profile.html" target="_blank">Victoria Esser</a></strong>, Deputy Assistant Secretary for Digital Strategy at the <strong><a href="http://www.mediabistro.com/US-State-Department-profile.html">U.S. State Department</a></strong>. Unfortunately, the recent tragedy in Libya has reminded us that being stationed overseas can be a very dangerous occupation.</p>
<p>Esser appeared on a panel at the <a href="http://mashable.com/sgs/#sgs" target="_blank">Social Good Summit</a> on Saturday along with other foreign diplomats in order to provide attendees with a snapshot of their digital media experiences. The three-day conference takes place at New York’s <strong><a href="http://www.mediabistro.com/92nd-Street-Y-profile.html">92nd Street Y</a></strong> during <strong><a href="http://www.mediabistro.com/UN-Week-profile.html">UN Week</a></strong> and concludes today.</p>
<p>The State Department under <strong><a href="http://www.mediabistro.com/Secretary-of-State-Hillary-Clinton-profile.html">Secretary of State Hillary Clinton</a></strong> has embraced <a href="http://www.mediabistro.com/prnewser/u-s-department-of-states-new-media-director-were-still-behind-in-new-media_b3636" target="_blank">internal and external digital platforms</a> as tools to interact with employees and the public. As Esser said, “nothing replaces face-to-face diplomacy, but social media cuts away time barriers.” She noted that the State Department had recently hosted a “<strong><a href="http://www.mediabistro.com/Google-profile.html">Google</a></strong> hangout in Persian to engage in dialogue with Iran, where the U.S. doesn’t have an on-the-ground presence.” They invited a few journalists to join in.</p>
<p><strong><a href="http://www.mediabistro.com/Charles-Ray-profile.html">Charles Ray</a></strong>, former U.S. Ambassador to Zimbabwe, pointed to another well-documented advantage of using social platforms. “Social media is not a magic wand, but it’s an effective tool to have ongoing conversations with people who are hard to reach with other methods.” He was referring to those who are under 30 years old; in developing countries, members of this demographic primarily use cell phones since they have only limited access to the internet.</p>
<p> <a href="http://www.mediabistro.com/prnewser/foreign-diplomats-social-media-benefits_b45777#more-45777" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Nancy Lazarus</dc:creator>
<comments>http://www.mediabistro.com/prnewser/foreign-diplomats-social-media-benefits_b45777#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/foreign-diplomats-social-media-benefits_b45777</link>
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		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[92nd Street Y]]></category>
		<category><![CDATA[Ambassador Arturo Sarukhan]]></category>
		<category><![CDATA[Charles Ray]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Secretary of State Hillary Clinton]]></category>
		<category><![CDATA[Social Good Summit]]></category>
		<category><![CDATA[State Department]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[U.S]]></category>
		<category><![CDATA[U.S. State Department]]></category>
		<category><![CDATA[UN Week]]></category>
		<category><![CDATA[Victoria Esser]]></category>
<pubDate>Mon, 24 Sep 2012 15:42:41 +0000</pubDate>
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<title>New Chef Corps Aims to Re-Brand American Food</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-44915" title="The new face of American cuisine? " src="http://www.mediabistro.com/prnewser/files/2012/09/tc-all-stars-mike-isabella-300x209.jpg" alt="" width="300" height="209" />Anyone who has seen a few episodes of &#8220;<strong><a href="http://www.mediabistro.com/No-Reservations-profile.html" target="_blank">No Reservations</a></strong>&#8221; or &#8220;<strong><a href="http://www.mediabistro.com/Top-Chef-profile.html">Top Chef</a></strong>&#8221; knows that the United States boasts a very active and incredibly diverse culinary culture. Unfortunately, many of our overseas brethren think that American food begins and ends with Colonel Sanders and the golden arches.</p>
<p>The State Department and the <strong><a href="http://www.mediabistro.com/James-Beard-Foundation-profile.html">James Beard Foundation</a></strong> would like <a href="http://www.washingtonpost.com/lifestyle/food/chefs-are-the-new-diplomats/2012/08/31/d67b5714-ead3-11e1-b811-09036bcb182b_story_1.html" target="_blank">to change all that</a>, and last Friday <a href="http://www.npr.org/blogs/thesalt/2012/09/08/160809376/americas-best-chefs-answer-the-call-to-serve-their-nation">they officially named</a> more than 80 big chefs from across the US as members of the first “American Chef Corps.”</p>
<p>The team includes such food-world luminaries as Dan Barber of <strong><a href="http://www.mediabistro.com/Blue-Hill-profile.html">Blue Hill</a></strong> and April Bloomfield of <strong><a href="http://www.mediabistro.com/The-Spotted-Pig-profile.html">The Spotted Pig</a></strong> (sorry, we’re partial to New York), and their responsibilities will include preparing distinctly American meals for foreign dignitaries, conducting educational programs for audiences overseas, and inviting top chefs from around the world to cook in their stateside kitchens. Most importantly, they want to remind our overseas friends that American food is, in many cases, quite good. While they won’t get paid for the honor, they do get free uniforms.</p>
<p>This sounds like a fairly interesting idea!</p>
<p> <a href="http://www.mediabistro.com/prnewser/american-chef-corps-cuisine_b44914#more-44914" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/american-chef-corps-cuisine_b44914#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/american-chef-corps-cuisine_b44914</link>
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		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Blue Hill]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[James Beard Foundation]]></category>
		<category><![CDATA[Jamie Oliver]]></category>
		<category><![CDATA[No Reservations]]></category>
		<category><![CDATA[Noreen Malone]]></category>
		<category><![CDATA[The New Republic]]></category>
		<category><![CDATA[The Spotted Pig]]></category>
		<category><![CDATA[The Washington Post]]></category>
		<category><![CDATA[Top Chef]]></category>
<pubDate>Wed, 12 Sep 2012 14:36:35 +0000</pubDate>
  
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<title>&#8216;Hitler&#8217; a Hit with Hindu Hipsters</title>
<description><![CDATA[<p><img class="alignleft size-medium wp-image-44258" title="Sleek! C'est Chic! " src="http://www.mediabistro.com/prnewser/files/2012/09/00store-28-august-hitler.n-300x224.jpg" alt="" width="300" height="224" />Yes, you read that right: A novelty t-shirt shop in the Indian province of Ahmedabad <a href="http://www.aljazeera.com/indepth/features/2012/09/2012927558327565.html" target="_blank">dared to give itself</a> the most infamous name in the world and lived to tell the tale—for a couple of weeks, at least. (Design nerds should note the assertive serif font and the must-be-ironic swastika over the “i”.)</p>
<p>You might ask yourself some variety of “what the hell were they thinking” when considering this most ridiculous of PR moves, and the big question is: was it an intentional provocation? Did the shop&#8217;s owners knowingly court controversy in the interest of selling more hip tees bearing the likenesses of Superman and Ghandi (love that pairing, BTW)?</p>
<p>The store’s owner initially pled ignorance regarding the name’s historical significance, and his “aw shucks” innocence was more believable in India than in almost any other country: The swastika was originally a Hindi symbol, and the practice of naming things “<strong><a href="http://www.mediabistro.com/Hitler-profile.html">Hitler</a></strong>” is apparently “not uncommon” on the Indian subcontinent (though this is news to us). At any rate, the owner claimed that he bestowed the title in honor of his partner&#8217;s father, who earned the nickname &#8220;Hitler&#8221; after portraying the world&#8217;s most murderous dictator in a college play. End of story? Uh, no.</p>
<p> <a href="http://www.mediabistro.com/prnewser/hitler-store-india-bad-pr_b44257#more-44257" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
<comments>http://www.mediabistro.com/prnewser/hitler-store-india-bad-pr_b44257#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/hitler-store-india-bad-pr_b44257</link>
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		<category><![CDATA[International]]></category>
		<category><![CDATA[Stunts]]></category>
		<category><![CDATA[adventures in retail]]></category>
		<category><![CDATA[Hitler]]></category>
		<category><![CDATA[things we all hate]]></category>
<pubDate>Tue, 04 Sep 2012 11:34:36 +0000</pubDate>
  
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<title>Thoughts on the Forbes &#8217;100 Most Powerful Women&#8217; List</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-43532" title="She's a boss" src="http://www.mediabistro.com/prnewser/files/2012/08/aMerkel1.jpg" alt="" width="224" height="225" />Today <em><strong><a href="http://www.mediabistro.com/Forbes-profile.html">Forbes</a></strong></em> released <a href="http://www.forbes.com/power-women/" target="_blank">its annual list</a> of the most powerful women in the world—and while we can’t disagree with obvious selections like Angela Merkel, Hillary Clinton, new <strong><a href="http://www.mediabistro.com/Yahoo-profile.html">Yahoo!</a></strong> Chief Marissa Mayer and <strong><a href="http://www.mediabistro.com/Facebook-profile.html">Facebook</a></strong> CFO Sheryl Sandberg, we do wonder whether J.Lo is truly more powerful than NBC Universal/Comcast Chairman Bonnie Hammer&#8211;and whether Sofia Vergara belongs on the list simply because she sells millions of dollars worth of Pepsi products to the Hispanic market (maybe she just has a great representative). Any observations? Agreements? Disagreements?</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Patrick Coffee</dc:creator>
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		<category><![CDATA[International]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Angela Merkel]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
		<category><![CDATA[Yahoo]]></category>
<pubDate>Thu, 23 Aug 2012 17:52:08 +0000</pubDate>
  
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