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Lists

16 Brands That Celebrated #InternationalTalkLikeAPirateDay

pirate ship

Confession: we didn’t even realize that International Talk Like a Pirate Day was a thing until yesterday, when we heard rumor that certain brands might be usin’ and abusin’ the word “matey.”

Apologies for our ignorance, lasses — we should have known that the “only holiday to come into being as a result of a sports injury” would offer clients plenty of opportunities to get attention on social media.

Without further ado, then: arrgh, parrots, Johnny Depp and Geoffrey Rush. You know the deal.

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5 Reasons Why SEO Belongs in Your PR Toolbox

Toolbox

The aphorism “A good craftsman never blames his tools” holds true most of the time unless there is a PR professional that doesn’t understand which tools are actually in his or her toolbox.

As this industry evolves, we should always be on safari to find new and exotic contrivances to place at our clients’s disposal. They do count on us breaking out those utensils to give them hits, awareness, traffic — and to justify the occasional braggadocio.

Agencies are becoming more integrated every day, yet many PR types still lack the new plug-in SEO appliance. Honestly, there’s no excuse for that — and for this week’s #5Things, here are five reasons why SEO should be in every PR’s toolbox.

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15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

business-insider-logo

ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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Understanding 5 Types of Reporters (and How to Work with Them)

reporters

This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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10 Brands That Tried to Newsjack the #AppleLive Event

Apple Store 2

Different brands used yesterday’s Apple product launch in different ways: Samsung ran sponsored tweets to try and draw attention away from its competitor while Snapchat took the opportunity to ensure that a very unflattering press release received as little attention as possible.

Quite a few brands, however, saw it as an opportunity for some not-quite-real-time marketing to try and break through the 2.4 million tweets about the event.

They entered the social conversation with varying degrees of success (in no particular order).

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7 Things PR Pros Can Learn From Joan Rivers

joan rivers quote

Late last week, a comedic legend left us a little bit happier than when she arrived: Joan Rivers passed at the age of 81.

If you’d been watching Twitter when news of her cardiac arrest during throat surgery broke, you’d be appalled to know how many people didn’t realize that she was famous well before E! Network’s famously bitchy Fashion Police. Yet her raspy voice, blunt humor, and keen insights (all wrapped in her trademarked “Can We Talk,” pronounced “tawwwwk”).

She was many things to many people, but this groundbreaking comedienne was also a bit of an inspiration to us PR strategist types. She was always my mother’s favorite funny person, so I’ve received more than an earful of the potty-mouthed legend in my day.

That’s what got me thinking: if we look hard enough, we can find seven things that we (flacks) can all learn from Joan Rivers.

Dive in after the jump.

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14 Takeaways from the Epic Apple PR Expose

Apple Store

ICYMI, the Apple-obsessive blog 9to5Mac posted a truly epic 9-part story last Friday titled “Seeing Through the Illusion: Understanding Apple’s Mastery of the Media”. The piece served as a long weekend must-read for anyone with an interest in the communications or technology industries.

The work was so deep that it almost demanded episodic recaps a la Orange Is the New Black. We didn’t finish it until last night because we spent much of the long weekend competing with ourselves to see how many IPAs we could drink in a 24-hour period (not really), but we thoroughly recommend it.

Senior Editor Mark Gurman sought to answer the questions: What sort of strategic advantage has allowed the company to play the media like a well-worn string instrument for the past decade?

Here, then, are 14 things we learned from the piece.

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5 Ways to Ensure That the Phone Pitch Doesn’t Die

keep-calm-and-don-t-call-meThanks to the Internet making things more accessible with email and social media, the phone is pretty much a paperweight for your client’s folders. And I get it: You don’t have to hear the gruff and grizzle of a reporter on the other end of the line telling you to piss off, or some such.

That said, the phone call is still one of the most important tools in any flack’s arsenal. For anything from a follow-up to a lunch appointment, never underestimate the power of speaking to someone on the phone.

Now, some PR professionals are making it very easy for our favorite journalists to never pick up a phone call again. Ever. Why? Here are 5 phone practices we can use to ensure that the phone pitch doesn’t vanish.

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The 25 (Other) PR Blogs You Should Bookmark Today

BlogHere at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events.

We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.

Here are 25 (other) blogs all PR pros should bookmark.

They are listed in no particular order, but they do have a place in our folders. They should be in yours too.

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Which 15 Firms Made the Inc. 5000 List?

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First: a Happy Summer Friday to everyone.

We here at PRNewser don’t really like to facilitate competition among our friends and associates in the industry. And we don’t generally post on firms winning awards because, you know, that’s kind of your job.

You know what we do like, though? Lists. Everyone likes lists!

When it comes to businesses, a spot in the Inc. 5000 is like the “my kid is an honor student at X Middle School” bumper sticker you can put on your agency van to remind everyone that you’ve done a pretty good job as a parent. We get it — we once wrote those releases ourselves.

Since we’ve gotten a few emails about the newly released Inc. list for 2014, we figured we’d do a bit of reading and rank the firms that scored a spot in the (reverse) order in which they appear.

Not to encourage competition, remember…

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