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10 Client Delusions About Social Media

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We all know that social media is extremely important and that every PR pro worth his or her digital salt will be up-to-date on the latest changes from the major networks as well as upstarts that may soon become essential tools…or  not (see Ello, Instagram, Pinterest, etc.).

Beyond those basic facts, however, there’s lots of disagreement among both industry veterans and clients: who “owns” social? Which networks are best for which clients/campaigns? How can one satisfy clients demanding ROI?

The founders of Santa Monica-based agency [made to order] recently focused on the client side, asking followers and colleagues to help compile a list of the most stubborn social media myths on Facebook  and Twitter using the tag #SocialDelusions.

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Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

COPYWRITER ALERT: 10 Words with Some Very Odd Origins

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So, you think you’re a “word nerd.” You brag about your disease “logophilia.” You believe “etymology” is something that deserves a CSI spinoff. You can torch anyone in Scrabble and AP-Styleguide update recalls.

We get it; however, there are a few words in the PR lexicon that have some unusual origins. Seems that some words you write almost everyday derived from a dank warehouse in the middle of a meth lab complex…or something like that.

These words?! Not so much, as you will soon see. Get your red Sharpies ready, kids. You may need it to stab your eyes out.  Read more

5 Scary Things Still Lurking in PR Agencies

PR Halloween

Something wicked this way comes…or, more accurately, it has never left.

The PR agency has evolved in many ways — integration of digital, trying to understand social, open work spaces, and anything else that makes them resemble an advertising agency.

Although the thousands of public relations firms across this great land of ours have been changing, there are still some surreptitious, blood-curling, creepy things rearing its ugly head in cube farms everywhere. Be they boutique-size or big-time, all agencies still offer horrific aspects of an industry that wants to kill us all in a gruesome B-list scary movie fashion.

So, here’s a special Halloween edition of #5Things: 5 Scary Things Still Lurking in PR Agencies.

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15 Brands That (Also) Won the World Series

Some things are relatively predictable: The Giants won another very close World Series, the city of San Francisco flipped out (the Queen singalong above was one of the milder scenes), and a bunch of brands took to social media to congratulate the team.

Let’s review some of the winners.

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19 Brands That Teased Our Tastebuds on #NationalChocolateDay

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In the mood for some (literally) sweet “food porn” today?

This maybe-not-real holiday just happens to occur right before Halloween, and wouldn’t you know that it was also created by The National Confectioners Association?

Still, we are OK with chocolate — so we will share a few brands that managed to get in on the theme on social today.

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A Collection of 18 Statements on the New York City Ebola Case

De Blasio Conference

Pic via The New York City Mayor’s Office

There’s really no way you could have missed today’s biggest news: a doctor who had been treating Ebola patients in Guinea was diagnosed with the virus after returning to his home in Manhattan.

After the news broke, a flurry of official responses were issued by every entity from the hospital where Doctor Craig Spencer worked to the bowling alley he visited on Wednesday night before he came down with symptoms.

This is a very serious matter despite the many jokes that filled our Twitter feed last night and this morning. But reviewing all these disparate statements (some formal, some anything but) makes for an excellent case study in uncoordinated responses to a major crisis.

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20 Tools Every PR Professional Needs to Know

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Ever come across the saying “A good craftsman never blames his (or her) tools?”

There is a very real reason for that aphorism: a tool is only as effective as the craftsman (or woman, as it were) who uses it. If you consider the average PR practitioner, you could probably name most of the tools in his/her proverbial toolbox. Most of them are bookmarked in a folder with about four to six items that include Vision…sorry, Cision/Vocus, a couple of necessary subscriptions to PR News, PR Week, and O’Dwyers, and the various and sundry blogs out there discussing what’s up in the industry.

However, in these days of online accessibility, one’s toolbox should be so full of useful tools that you can’t even close it. Don’t know what we mean?

Here’s a list of 20 necessary tools every PR professional should know and use. 

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15 Brands That Played the Boss for #NationalBossDay

BE THE BOSS

Paid the cost…

Did you know that yesterday was National Boss Day? Neither did we — but many brands reminded us via the 13th hottest trending hashtag of the day. (Sadly, we missed the chance to thank our own boss.)

Anyway, here are some of the many that took advantage of the latest meme-y holiday.

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5 Important Skills PR Interns Should Possess Before They Get the Gig

pr internInternships have never carried as much importance in PR as they do today.

In this new marketplace, PR agencies can afford to be more persnickety about the people they want to recruit and bring into the fold. They are asked to do so much more. They are expected to get less recognition. And it’s all in the hope that they’ll score a permanent fixture on the team.

You need to have “soft skills” when you walk in the door. That’s not to say you are a dunce looking for direction, but you have assets that are pliable and position you for success. Instead of just getting by on a pretty face and nice cologne, you need to bring a little something to the table.

It’s hard out there for an up-and-comer, so if you want to ensure you get a sniff that AAC or AC job, here is this week’s #5Things: 5 important skills PR interns should possess before they get the gig. 

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10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials

Facebook BEER

No alcohol here, sorry.

Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.” Independent ad agency Moosylvania recently conducted a survey of 1,500 young people to identify the top 50 such brands, and we’ve reviewed the first 10 for this post.

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