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Media Beat

STUDY: Readers Less Engaged with Content Found via Search or Social

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In one of the week’s most interesting studies, the invaluable Pew Research Center’s Journalism Project found that readers who visit news sites directly are more engaged with the content they encounter than those who come across the same stuff on social.

This finding applies to search engines, too:

  • The average direct visit to any given news site lasts 4 minutes, 36 seconds
  • The average visit to the same site via a link on social or a web search lasts only 100-102 seconds

Unsurprisingly, the regular reader is more dedicated. There’s more…

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Time Out New York Wants Your Best Food Porn Pics

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Today in Crowdsourcing Content news, Time Out New York managed to combine editorial, social media and friendly competition in a clever promo campaign.

To be specific, the image on the cover of the mag’s upcoming, always-popular Food & Drink Awards issue will come from a certain Instagram user with a gift for picking a great spot and composing a great shot.

The rules are almost painfully simple: post a pic taken at one of the many New York bars/restaurants on the Readers’ Choice nominees list (no selfies), add the tag #TimeOutFoodAwards…then sit back and wait for the instant gratification that will almost certainly never arrive.

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Inside The Wall Street Journal: A Newsroom Tour and Pitching Guide

WSJ News Hub Intro FinalSince landing a story or mention in The Wall Street Journal qualifies as the major leagues, it requires a pitching approach similar to that used by New York Yankees’ ace reliever Mariano (Mo) Rivera: a combination of tenacity, resourcefulness, integrity and precision. That was our takeaway from a recent panel discussion with a team of seasoned WSJ editors, organized by PRSA NY.

Gabriella Stern, the WSJ’s deputy digital editor, moderated and hosted a behind-the-scenes group tour of WSJ’s state-of-the-art midtown newsroom. She described The Hub as “the nerve center and the heart of the New York news operation”. That’s where print, online and wire editors coordinate their efforts. The Opinion Page functions separately from the news operation.

“We have a sprawling digital operation, and our digital strategy is increasingly mobile”, Stern added. She pointed out areas devoted to social media, mobile, Infographics, design, video, and an on-air digital control room. WSJ hosts about seven live video shows per day.

“As PR professionals, you’re often the keys to information and thought leaders we need to talk to for our stories”, Stern told the group. She offered a wealth of pitching tips, along with her editorial colleagues:

  • Jim Pensiero, deputy managing editor (focuses on talent, training, newsroom projects)
  • Noelle Knox, editor, CFO Journal (addresses CFO suite)
  • Geoff Rogow, editor, Real-Time Finance News (area includes markets and finance)
  • George Stahl, corporate news editor, Real-Time Corporate News (handles news put out by companies)
  • Kevin Noblet, editor, Wealth Management (covers financial advisors and how they manage their practices and help clients)

We’ve organized the range of pointers like a baseball pitcher, with an outline for pitch selection, windup, delivery and mechanics.

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Fast Company Wants to Know How You Manage Your Insane PR Lifestyle

The obvious answer to the question “How do you get it all done?” is “I work my f*cking ass off”, but Fast Company turned it into a bit of a game this week by encouraging readers who work in the always-insane media/communications world to demonstrate, via six second Vine clip, how they manage to manage it.

Here’s a good one from Finn Partners:

What do we think? Has your firm submitted a Vine?

Media Beat: Brian Stelter’s Choice, Work in TV News or Cover It

How did an 18-year-old college student in Maryland gain the trust of and get access to TV executives and anchors in New York? “By posting 10 or 15 posts a day meant that the industry knew it was a reliable consistent source,” says Brian Stelter, creator of our sister site TVNewser and now a media reporter for the New York Times and author of the just released book “Top of the Morning.”

As he neared graduation, Stelter had to make a choice: work in TV news, or cover it.

Media Beat: Brian Stelter on Being Matt Lauer’s Nemesis

Brian Stelter, who launched TVNewser almost 10 years ago, is now a published author. “Top of the Morning,” out today, lays bare a tumultuous year for network morning news shows which saw one anchor pack her bags, another face a serious health issue, a ratings leader fall — and lose a quarter of its audience — and an entirely new show launch.

In his first interview for the book, Stelter tells us about the secrecy behind “Top of the Morning,” the access he got, and what he thinks about being called Matt Lauer‘s nemesis.

  • Part II, tomorrow: What happens when Brian Stelter Tweets something he shouldn’t?

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

HLN’s Kyra Phillips on Striking a Balance Between Career and Family

Life in the broadcast news business can be filled with travel, odd hours and a lot of uncertainty.

HLN news anchor Kyra Phillips worked the local TV circuit before making the jump to CNN in 1999. So is she happy with the path she chose?

Phillips recently sat down with TVNewser managing editor Chris Ariens to talk about how she views her life now and shares one of the frustrations of being a role model for those who want to follow in her footsteps.

Also, be sure to check out our first interview with Phillips.

>Media Beat Part One: Kyra Phillips Talks About the Challenge of Holding on to Viewers After the Jodi Arias Trial is Over

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

HLN’s Kyra Phillips on Keeping Viewers Watching After the Jodi Arias Trial is Over

Cable Network HLN has seen its viewership spike during its coverage of the Jodi Arias murder trial, but what happens after the verdict is reached?

In this episode of Media Beat, “Raising America” anchor Kyra Phillips tells TVNewser’s managing editor Chris Ariens about the opportunity and the challenge presented by the increased viewership during the trial. “I want to say to them, ‘OK, I get it. I understand you’re interested in this. OK, we can give you some of that. We can continue to give you that. But also give me a chance to show you another way that we do TV, another way that we do news.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Lori Greiner Talks About the Oprah Effect and What Inventors Need to Be Successful

Lori Greiner knows firsthand the power of Oprah Winfrey to sell product.

In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s “Shark Tank” tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things, how every inventor thinks they have the greatest thing in the world and what they need to do to make sure they’re right.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Media Beat: Lori Greiner Talks About Swimming with the Sharks

If you like watching rich people buy things on TV or prefer doing it yourself while watching QVC, then you’re probably familiar with Lori Greiner.

Greiner, known as the “Queen of QVC,” is also a regular on the ABC show “Shark Tank” where those that have millions listen to pitches from those that have little more than a million dollar idea.

SocialTimes editor Devon Glenn sat down with Greiner to talk about the show, her reign on QVC and if any of the products she’s invested in on “Shark Tank” have any bite.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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