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Media Beat

New Conservative Group To Launch Online News Site

Are you tired of having your pitches ignored by the producers for Bill O’Reilly and Rush Limbaugh? The conservative media will have a new outlet soon in the Washington Free Beacon, , Politico reports. The website is brought to you by the Center for American Freedom, an advocacy group founded by conservative journalists, including Michael Goldfarb, former Weekly Standard writer and now a partner at lobbying firm Orion Strategies. As the Republican version of the liberal Center for American Progress — whose motto is “Progressive ideas for a strong, just, and free America” — this new group is making an attempt to compete in the fast-paced world of online news.

Matthew Continetti, Sarah Palin fan and former editor at The Weekly Standard, are among those reported to be on the editorial staff. Others are Bill Gertz from the Washington Times and Washington Jewish Week’s Adam Kredo.

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Former Google Exec, Media Beat Guest Asks President Obama for Higher Taxes

The calls from the rich for higher taxes on the rich continued this week with Doug Edwards, author, former Google marketing and brand management exec, and past Media Beat interviewee.

Edwards attended the LinkedIn town hall that President Obama hosted earlier this week. He took the mike to explain that he used to “work for a small start up down the street here that did quite well” and was able to choose to be unemployed.

He pressed for an end to tax cuts for the wealthiest in the U.S. and asked President Obama directly to raise his taxes. You can watch that video above and catch all three parts of our Media Beat interview with Edwards here.

CMO Council to Launch ‘PeerSphere’ in Q4

The CMO Council will launch a new publication that will be available on the Web, via iPad and other tablet, in print, and on your mobile device on December 1.

PeerSphere will reach 60,000 marketers around the world and 2,000 syndication partners with case studies, CMO interviews, opinion articles and other content.

The first issue will feature an interview with the president of Safeway’s marketing group, a look at Mastercard’s strategy for its sponsorship of the Rugby World Cup in New Zealand, and an international marketing feature with marketing sources from the Middle East.

PeerSphere will be published quarterly.

Media Beat Preview: Even With Restrictions, An Interview Can Be ‘Excellent’

There are many instances when publicists, after securing an interview for a client, have to have the sensitive conversation with reporters about what their clients can’t talk about. In our next episode of Media Beat, writer and cultural critic Touré tackles this issue from the journalist’s point of view.

When asked how he handles the issue of what not to ask, particularly when talking with celebrities, he says, “nine times out of 10, a restriction is fair” and it won’t negatively impact the conversation.

Click the video below for a preview. And tune in next week to watch the interview in its entirety.

You can also view this video on YouTube.

Doug Edwards Stresses the Importance of ‘Mental Flexibility’ When Working for a Startup

In our final installment of this week’s Media Beat interview with Doug Edwards, author of I’m Feeling Lucky: The Confessions of Google Employee Number 59 and Google’s first marketing and branding head, we talk about his career path from Siberian public radio reporter to startup publicist.

Besides offering a few tips to reporters out there thinking of making the leap to “the dark side,” Edwards has a few for those thinking about joining a startup company: “put an effort into understanding what the company is about.”

Moreover, he emphasizes that you can’t go in thinking you know it all. Rather you need the “mental flexibility to adjust your thinking radically.”

Part 1: Doug Edwards: ‘Google Looks at Failure Like a Data Point’
Part 2: Doug Edwards: Exposure Through Earned Media Was Better for Google Than Placing Ads

You can also watch all of mediabistro.com’s Media Beat episodes (as well as mediabistro.com’s other video content) on mediabistroTV and on mediabistro.com’s YouTube channel.

Doug Edwards: Exposure Through Earned Media Was Better for Google Than Placing Ads

In Part 2 of our Media Beat interview with Doug EdwardsGoogle’s first director of consumer marketing and brand management and author of the book I’m Feeling Lucky: The Confessions of Google Employee Number 59, he talks about his job as publicity and marketing lead for the former startup company.

As time passed, Edwards says he came to realize that Google had a product that many, including journalists, could appreciate. In his view, the “branding” and “bonding” experience that comes with discovery was more valuable than placing an ad.

“We shouldn’t get in the way of that with advertising,” Edwards says.

He also talks about whether a startup needs a marketing leader, a question we’ve seen kicked around a bit lately.

Part 1: Doug Edwards: ‘Google Looks at Failure Like a Data Point’

You can also watch all of mediabistro.com’s Media Beat episodes (as well as mediabistro.com’s other video content) on mediabistroTV and on mediabistro.com’s YouTube channel.

Doug Edwards: ‘Google Looks At Failure Like a Data Point’

Today, Google is a tech giant seeing remarkable success with its latest attempt at social networking, Google+. Back in 1999, Google was a startup company with assorted successes and failures in its future.

In Part I of this week’s Media Beat interview, Doug Edwards, Google’s first director of consumer marketing and brand management and author of the book I’m Feeling Lucky: The Confessions of Google Employee Number 59 talks with us about what it was like working at Google during those early days. Though the company has gone on to an incredible number of wins, there have been a few losses along the way, including Google’s first stab at social networking, Orkut.

“I think Google looks at failure like a data point,” Edwards says. “It’s a learning opportunity.”

You can also watch all of mediabistro.com’s Media Beat episodes (as well as mediabistro.com’s other video content) on mediabistroTV and on mediabistro.com’s YouTube channel.

Wolff Tight-Lipped About ‘Adweek’ Cover Snafu

Adweek editor Michael Wolff was in the mediabistro studios this morning for a Media Beat shoot when he was asked about the “Zynga/Zenga” error that turned up on the cover of the relaunched mag. Our Donya Blaze has posted the transcript of the conversation that followed on Fishbowl NY, but the gist is he’s got nothing to say about it.

New York Media’s New Network Taps Local Blogs

New York Media, home to New York magazine, has launched the Vulture Network. With Vulture.com as its hub, the network will provide content from other entertainment blogs such as Brokelyn, Art Critical, and Seat 42F. According to the press release, the new blogs will add 2.5 million unique visitors to Vulture.com’s 3 million visitors. Add these blogs to your media lists.

Vulture.com also recently launched the Anticipation Index.

‘WaPo’ Unveils Website Redesign, Invites You To Complain About It

The Washington Post starts off this week with a new look and a new emphasis on reader comments, according to the press release.

The look of it is part New York Times, part Wall Street Journal. That aside, it’s a nice improvement. And there’s a new “Lifestyle” section and other arts and culture coverage, a new multimedia section, and other enhancements.

For the comments, reporters writing everything from the articles to the blog posts will spotlight chosen commenters, inviting them to participate in forums with other commenters and WaPo writers. And there’s a new blog, @Innovations, which is also an attempt at increased engagement with readers.

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