AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Media Beat

Chuck Porter on the Key to Advertising Success: ‘Don’t Do It Unless You Love It’

Our lovely chat with MDC chief strategist/CP+B chairman Chuck Porter winds down this week with a little insight and advice from the ad industry veteran. In the third and final part of our Media Beat interview with Porter, the exec reveals the keys to achieve advertising success (“Do something great and everything will take care of itself”) and what qualities he and CP+B look for in a strong job candidate. Truth to be told, for the latter, the agency’s criteria has remained the same since day one according to Porter, who tells us that to make the grade at CP+B, it takes “brains, talent, passion, curiosity and experience, in that order.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Part II | Tuesday: Chuck Porter on CP+B’s Expansion Plans (or Lack Thereof) and Reinventing Domino’s

Chuck Porter on CP+B’s Expansion Plans and Reinventing Domino’s

And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet explains why expanding his agency into New York City is not at the top of the priority list and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

Adam Richman on His New Show and What Makes a Great Sandwich

In the third and final part of our Media Beat interview with Adam Richman, the man behind Man vs. Food talks about his latest Travel Channel project, Adam Richman’s Best Sandwich in America. Instead of taking on food challenges, this time, our host travels the nation region by region (10 in all) and narrows down the best sandwiches in each based on what he calls his “BITE” system. Like March Madness itself, there can only be one winner in the end.

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Part II | Tuesday: Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

In Part II of our Media Beat interview with Adam Richman, the Travel Channel star discusses the lengths he went to in order to land the hosting gig for his staple show, Man vs. Food, and how he kept healthy and in shape during its run. One interesting tidbit Richman reveals is that he has it in his contract that there must be a gym in every hotel he stays at. View the rest of our one-one-chat below.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Richman tomorrow.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Travel Channel’s Adam Richman, the man behind Man vs. Food, its spinoff show Man vs. Food Nation and now Adam Richman’s Best Sandwich in America, recently sat down with us for an enlightening chat about his background, MvF and his new show among other things. In Part I of our Media Beat interview with him, Richman discusses New York City mayor Michael Bloomberg‘s proposal to ban extra-large sodas in the Big Apple.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Also, be sure to check out Part II and III of our chat with Richman tomorrow and Wednesday, respectively.

Frank Rich on New Media and the Upcoming Presidential Election

ICYMI: We’ve posted part three of our three-part interview with New York magazine columnist Frank Rich, in which he talks about the intersection between culture and politics, new media and the upcoming Presidential election, and the dangers of the “meaningless gaffe.” According to Rich, the influence of a ubiquitous pop culture on the voting population is tremendous.

“To watch them [President Obama and Mitt Romney] grapple with, on one hand, the changes in the news media, and on one hand, The Voice, American Idol, and SNL, it’s fascinating,” he says.

Check out parts one and two of the interview here and here. And be sure to subscribe to MediabistroTV’s YouTube page so you can catch all of our very awesome videos.

As a Columnist, Frank Rich ‘Tunes Out’ the Praise and the Criticism

In the second installment of our Media Beat interview with Frank Rich, the New York magazine columnist, he talks about the mechanics of his job and dealing with the inevitable criticism. In fact, the “Butcher of Broadway” says, “You have to tune out the praise and the criticism.”

“If you start to think, ‘Will people like me?,’ you’ll never have an opinion about anything,” he adds.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Part 1: New York Mag’s Frank Rich Talks About the ‘Comedy, Satire, and Farce’ Behind HBO’s ‘Veep’
Part 3: Frank Rich on the ‘Great Theater’ of Politics and Pop Culture

New York Mag’s Frank Rich Talks About the ‘Comedy, Satire, and Farce’ Behind HBO’s Veep

In the first of our three-part part Media Beat interview with New York writer-at-large Frank Rich, we talk about his new HBO program Veep, how he first came in contact with Veep creator Armando Iannucci, and how he feels about being the inspiration for a character on the program dubbed “The Beltway Butcher.”

“I think comedy, satire, and farce, which is also a little bit of Veep, heightens everything,” Rich says.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Part 2: As a Columnist, Frank Rich ‘Tunes Out’ the Praise and the Criticism
Part 3: Frank Rich on the ‘Great Theater’ of Politics and Pop Culture

BuzzFeed’s Jonah Peretti: ‘Our Reporters Are Doing the Kind of Work Reporters Love to Do’

In the first part of our three-part “Media Beat” interview with Jonah Peretti, the BuzzFeed founder discusses how his company is becoming a full-scale news organization following a flurry of recent hires and breaks down how social media drives news online.

“We have reporters who have beats and sources, and can do original work,” Peretti says, “the kind of work that reporters love to do, where they dig in on a story. They’re not just aggregating, they’re not summarizing what’s happening elsewhere, they’re creating something new and original.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

New Conservative Group To Launch Online News Site

Are you tired of having your pitches ignored by the producers for Bill O’Reilly and Rush Limbaugh? The conservative media will have a new outlet soon in the Washington Free Beacon, , Politico reports. The website is brought to you by the Center for American Freedom, an advocacy group founded by conservative journalists, including Michael Goldfarb, former Weekly Standard writer and now a partner at lobbying firm Orion Strategies. As the Republican version of the liberal Center for American Progress — whose motto is “Progressive ideas for a strong, just, and free America” — this new group is making an attempt to compete in the fast-paced world of online news.

Matthew Continetti, Sarah Palin fan and former editor at The Weekly Standard, are among those reported to be on the editorial staff. Others are Bill Gertz from the Washington Times and Washington Jewish Week’s Adam Kredo.

Read more

<< PREVIOUS PAGENEXT PAGE >>