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Media People

Mary Barra Tells Matt Lauer: No Cover-Up at GM

Mary Barra sat down with Matt Lauer this morning on TODAY, and we think you’ll agree that the questions he lobbed her way were a bit softer than those she received from Congress earlier this month.

At the very least, she’s consistent with the message. That’s a good thing, because she’ll have to repeat it many more times before GM can move beyond this story.

What do we think of her appearance?

Sarah Evans, Owner and Partner at J Public Relations, Shares Her Secrets to PR Success

Are people simply born to be publicists? In Mediabistro’s interview with Sarah Evans, owner and partner at J Public Relations, the PR pro revealed as much:

Many of the qualities that I think make a successful PR person are innate; they can’t be learned. It’s drive; it’s charisma; it’s intuition. It’s intuitively understanding what a client wants and what a client needs, and then intuitively understanding the media and their reaction to that.

Evans launched the firm’s New York division in 2009 — at the age of 29 — with JPR founder Jamie Lynn Sigler. Since then, the company has acquired more than 70 clients on five continents, has seen a 50 percent year-over-year revenue increase in each of the five years of Evans’ tenure, and received a top-100 ranking by Odwyer’s.

Part of Evans’ formula for success includes combining that innate talent and building relationships with people, often with the help of social media. Evans believes that “engaging with [people] personally really holds that professional connection.” Evans also stresses a well-maintained work-life balance in order to better the company as, she says, “a happy boss means happy employees.”

For more tips from Sarah Evans, read: So What Do You Do, Sarah Evans, Owner and Partner at J Public Relations?

Chelsea Clinton Makes $600K from NBC News Because That’s Fair

Hillary And Chelsea Clinton Speak Host Discussion On Girls And WomenPaging Jill Abramson. You may want to add this chick to your hit list. 

In a world where networks with too much money hire people with too few qualifications (but a skosh of notoriety), there’s Chelsea Clinton. 

Mind you, this is also a world in which Jill Abramson can be the former executive editor of The New York Times, have tons of responsibility, and fight to make $475,000 while her predecessor Bill Keller made $559,000. And that’s to run one of the nation’s leading newspapers.

Back to Clinton, who received $600,000 for only her last name one month of reporting “acuity” on the now-defunct “Rock Center with Brian Williams.”

Your move, America.

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Brands Turning Fashion Bloggers Into Millionaires

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Today we learned that certain fashion bloggers are making a lot more money than…well, pretty much anyone in the “real” journalism game. In fact, they’re becoming millionaires thanks, in large part, to brands and their media outreach teams.

Speaking of real fashion journalism: the original WWD piece is wearing that paywall well, but the good people at StyleCaster have blogsplained it to us

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Arianna Huffington Pitches The Value Of Sleep To Millennials

ahuff alleyArianna Huffington paid a visit to Alley NYC in Midtown yesterday for a short presentation about the importance of sleeping, logging off your electronic devices and following your passion. She’s got a new book for sale – Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder  — and these are just some of the ideas that she puts forward.

And her audience, a very receptive one, were largely millennials, who seemed to genuinely appreciate being told that, at some point, they can stop working and just go to bed.

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New Venture from The Onion Has Your Clickbait, Native Ad Needs Covered

clickhole

7 pricks

You already know The Onion for its mastery of satirical news pieces, but this week everyone’s favorite source for clever headlines launched its own take on the trend that everyone in media loves to hate: clickbait.

Clickhole, which launched today, isn’t quite as dirty as it sounds: it’s an assortment of spots with almost-believable, made-you-click headlines like “16 Pictures of Beyonce Where She’s Not Sinking in Quicksand” and our personal favorite pictured above–all presented in a style that might just remind you of a certain site whose writers really, really love shopping at Target.

Clickhole isn’t just about the LOLs, though–it’s also primed to be a major native ad platform along the lines of Obamacare-loving content studio Onion Labs.

We asked The Onion president Mike McAvoy (who recently discussed content strategy with Mediabistro’s own Valerie Berrios) what Clickhole is all about–and what role branded content plays in the venture.

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STUDY: Most Readers Still Not Willing to Pay for News

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A timeless maxim that we just made up holds that people are, in general, hesitant to pay for things you once gave them for free. Unfortunately for media brands, a new survey by the Reuters Institute for the Study of Journalism confirms that the same principle very much applies to news.

Amusing coincidence: we found said survey behind a big pink paywall at Financial Times. Here’s the free press release version.

Only 10% of a group of 19,000 people in 10 countries said they’d be willing to pay for digital news–a number unchanged since 2012.

In other words, get ready for further disruption to the news model. But wait: these numbers might not be quite as bad as they seem…

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No Joke: ‘The Colbert Report’ Voted ‘Most Informative U.S. News Source’

colbert better than news

Hey national news, you think your ratings are bad now?

I haven’t seen a survey but I would be willing to bet that most journos and PR peeps watch Comedy Central … for news.

Why? How much drive-by shootings, domestic disturbances, child abuse cases, political scandals, and weather reports can one person take in a day? We need some levity so we read blogs with a tinge of snark and watch TV with a bit more.

Thank you Comedy Central for Jon Stewart and Stephen Colbert.

While they joke wonderfully about the world around us, they educate America by giving a no-nonsense approach to what “breaking news” obfuscates on a minute-by-minute basis. And now, there’s proof: Stephen Colbert has been voted the “most informative U.S. news source.”

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ICYMI: Ann Curry to Brian Williams: ‘Preppin’ Ain’t Easy!’

Last week, the illustrious and snarky broadcaster Brian Williams was not at the desk for his post on NBC Nightly News. Filling in for him at 30 Rock was highly touted, sorely missed, dusky-hued Ann Curry. (S’up!)

Once of ‘TODAY’ and a fabled overnight NBC News shift she held forever, Ann has been on a journalistic sabbatical. She calls her shot, takes her crew, tapes a story, and she’s good for a couple of weeks — or so it seems. And then from the ether, she tweets a “You go girl” thought to her cohort and social media went ballistic. In a so very good way.

MEMO to Brian Williams: Work on your eyebrows brother or you’re a goner.

What You Need to Know About the Pending Vocus/Cision Merger

CisionVocusIf you are a tech-savvy communications professional, you may have been slightly surprised by yesterday’s news that two of the industry’s top providers of cloud-based software would soon join forces.

Private equity firm CTGR Canyon Holdings broke the news of its plans to bring Cision and Vocus together yesterday in a release that promised “new software tools, content and services that help organizations of all sizes to enhance their performance.”

You may recall that this news follows April reports regarding unsuccessful attempts by Meltwater to acquire a majority stake in Cision.

This afternoon we spoke to Peter Granat, the now-former Cision AB CEO who will serve as chief of Vocus and president of the related Canyon affiliate, to get some additional insights into the deal and what it means for you.

Granat’s quotes after the jump.

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