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Millennials

When It Comes to Shopping at Aeropostale, Teens Would Rather Not

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Earlier this week, Aeropostale fired CEO Thomas Johnson and announced his replacement: former CEO Julian Geiger, who ran the chain from 1996 to 2010 before leaving to lead Crumbs Bake Shop from 2011 through 2013.

You might be scratching your head at this one: it was Geiger at the helm when the cupcake chain went bust this summer.

But perhaps that little SNAFU can be explained away by the Peter Principle. At least that’s what this PRNewser reads between the lines in Chairman Karin Hirtler-Garvey’s description of Geiger as “an ideal choice” and her reminder that “Julian was the leader of Aeropostale’s strategic direction during a period of significant growth.”

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Q&A: How Can Brands Best Market to Millennials?

PHONES!

Q: what’s the hot gossip on Millennials, marketing and social media? A: OMG, like, where do we start?

Two weeks ago we followed two The New York Times reports on social media influencer trends by discussing the strategy behind such strategies with Eric Dahan, CEO of influencer marketing company Instabrand.

This week brought a Gallup study claiming that paid social media ads just aren’t worth the money (to the “told you so” delight of many in advertising).

How, then, does one capture the invaluable attention of that key Millennial demographic? We recently spoke to Dave Hawley, VP of marketing at “advocate marketing solution” provider SocialChorus, to get his take.

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Google Employees May Need Children to Get Parents a Day Off

google working

Just when you thought this was the best place on Earth to work…

Google has become the perennial best place to work on the planet. Sure, Disney has perks with that six-foot-tall rat walking around in a field of tinsel and magic dust, but that’s nothing to a place with a slide in it. Other theme parks are fun but long lines and all.

So, Google pretty much wins the contest. And in a place as happy-happy-joy-joy as that one, you would think working overtime wouldn’t suck so much. We presume that paychecks from the owners of the Internet might lead some to cancel a few lunches to work late.

Everything is fun-and-yuks until someone’s adorable daughter writes a boss at Google to send Daddy home early. In crayon. Yeah .. heartwarming stuff.

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Arianna Huffington Pitches The Value Of Sleep To Millennials

ahuff alleyArianna Huffington paid a visit to Alley NYC in Midtown yesterday for a short presentation about the importance of sleeping, logging off your electronic devices and following your passion. She’s got a new book for sale – Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder  — and these are just some of the ideas that she puts forward.

And her audience, a very receptive one, were largely millennials, who seemed to genuinely appreciate being told that, at some point, they can stop working and just go to bed.

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Want To Reach Millennials? ‘Social Dialogue Is Key’

group of millennialsNew research from The McCarthy Group finds that 84 percent of millennials “don’t like or trust all forms of advertising.” (Chances are, there’s a big chunk of other demographics that would say the same.)

When asked to rate how much they trust advertising on a scale of 1 to 5, respondents (136 people, ages 18 to 34) gave an average answer of 2.2.

On the other hand, this group places a great deal of trust in their peers, averaging a trust rating of 4 on that same scale. Millennials also think highly of social and digital media, with 57 percent of respondents answering positively about those channels. Coming in a distant second behind digital technology is television at 20 percent.

So if you can somehow mix a young consumer’s personal social network with digital technology, you might have a winning PR campaign, even if advertising isn’t a millennial’s cup of tea. We asked Tami McCarthy, CEO of The McCarthy Group, for a few suggestions for how to score with this important demographic.

Her tips after the jump.

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Millennials, Fashion and Brand Loyalty: What Does It All Mean?

Millennial Phones

“Omni-channel engagement & insights platform” maker Punchtab doesn’t just sponsor cool events like the one we attended earlier this month–they also produce their own studies.

The most recent report from the company concerns three things of great  interest to every PR/advertising/marketing pro around: Millennials, their buying habits, and the ways in which to convince them to keep spending money on your brand.

The biggest surprise from the survey of 1,200 young people is that they rely less on social for product recommendations than you might expect, given all the headlines:

60% of young women learn about brands from direct contact/word-of-mouth

They’re also fond of loyalty programs–as long as those programs deliver. More findings and an infographic or two after the jump.

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STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women

Today we have yet another study–this one from AOL of all places–to convince agency executives that the Millennial generation does not mark the end of polite society as we know it, no matter what ridiculous trend hit Twitter this week.

The purpose of the survey, titled “Beyond the Selfie” and developed to celebrate Women’s History Month, is to debunk certain stereotypes that many agency folk hold about the female members of this generation.

The most important number didn’t make the infographic:

That’s encouraging; more stats after the jump.

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STUDY: Millennials Seek Validation About Purchases, but Not Through Advertising

Moosylvania Millennial Purchasing Study

When older generations have sought validation or reassurance that they are making good purchasing and brand-loyalty decisions, advertising has valiantly stepped in to pat them on the back for a job well done or a smart choice made. But when Millennials seek that same approval and reassurance, they don’t look for it from advertising, but from their friends and family members, often through phone calls, texts, and social media channels throughout the purchasing process.

This is the major takeaway revealed by the 2014 Moose Millennial Study Data, conducted by Mooslyvania, which showed that while Millennials identify themselves as very self-confident and independent, they seek constant reassurance from friends and family when it comes to shopping. This is true whether the individuals in this age group shop alone or together — they still remain digitally connected to the people they trust most, seeking advice, guidance and approval via text, phone call and social media.

So, if brands aren’t gaining Millennials’ trust and loyalty through traditional advertising, how are they going about it? Read more

Millennial Investors More Focused on CSR as a Value Indicator

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Ever had trouble convincing your clients of the value of CSR efforts? We’re guessing the answer to that question is “yes” because, in most cases, businesses judge the importance of public sentiment on the degree to which it influences investor relations.

We found a recent piece in The Guardian encouraging in that regard, however: as the average age of the investor class goes down, its interest in CSR and “profit with purpose” goes up.

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