TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Millennials

STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women

Today we have yet another study–this one from AOL of all places–to convince agency executives that the Millennial generation does not mark the end of polite society as we know it, no matter what ridiculous trend hit Twitter this week.

The purpose of the survey, titled “Beyond the Selfie” and developed to celebrate Women’s History Month, is to debunk certain stereotypes that many agency folk hold about the female members of this generation.

The most important number didn’t make the infographic:

That’s encouraging; more stats after the jump.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

STUDY: Millennials Seek Validation About Purchases, but Not Through Advertising

Moosylvania Millennial Purchasing Study

When older generations have sought validation or reassurance that they are making good purchasing and brand-loyalty decisions, advertising has valiantly stepped in to pat them on the back for a job well done or a smart choice made. But when Millennials seek that same approval and reassurance, they don’t look for it from advertising, but from their friends and family members, often through phone calls, texts, and social media channels throughout the purchasing process.

This is the major takeaway revealed by the 2014 Moose Millennial Study Data, conducted by Mooslyvania, which showed that while Millennials identify themselves as very self-confident and independent, they seek constant reassurance from friends and family when it comes to shopping. This is true whether the individuals in this age group shop alone or together — they still remain digitally connected to the people they trust most, seeking advice, guidance and approval via text, phone call and social media.

So, if brands aren’t gaining Millennials’ trust and loyalty through traditional advertising, how are they going about it? Read more

Millennial Investors More Focused on CSR as a Value Indicator

shutterstock_132478784

Ever had trouble convincing your clients of the value of CSR efforts? We’re guessing the answer to that question is “yes” because, in most cases, businesses judge the importance of public sentiment on the degree to which it influences investor relations.

We found a recent piece in The Guardian encouraging in that regard, however: as the average age of the investor class goes down, its interest in CSR and “profit with purpose” goes up.

Read more