Classical music has seen its fortunes dwindle over the years, with Slate declaring a total flat line a couple of months ago. Changing tastes, shifting demographics, budget cuts to arts programs, and myriad other issues have led to the art form’s seeming demise. FYI:
In 2013, total classical album sales actually rose by 5 percent, according to Nielsen. But that’s hardly a robust recovery from the 21 percent decline the previous year. And consider the relative standing of classical music. Just 2.8 percent of albums sold in 2013 were categorized as classical. By comparison, rock took 35 percent; R&B 18 percent; soundtracks 4 percent. Only jazz, at 2.3 percent, is more incidental to the business of American music.
GroupMuse is trying to generate some excitement around classical music with house parties. But as everyone knows, these days, if you want to get some pop culture attention and maybe stir up a bit of controversy to take something viral, there’s one fail-safe move. A dance move actually: twerking.