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Pitches

Your ‘Safest Man to Have Sex With in America’ Pitch Can Only Work So Many Times

That “safest man” would be Ramin Bastani, founder of “an STD app” called Hula which helps users find the most convenient place to get tested for sexually transmitted diseases. The tagline is “Hula helps you get laid”, so the messaging is anything but subtle.

We get it—and based on the search results for the phrase in our headline, we can safely say the pitch worked.

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Can Bad E-Mail Etiquette Make for Better Pitches?

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According to New York magazine econ writer Kevin Roose’s new LinkedIn Influencers post, the answer is “probs :-/”

Roose begins by writing that Snapchat CEO Evan Spiegel‘s casual emoji email response to Mark Zuckerberg didn’t just make him look “arrogant”. It also clarified that this was a conversation between equals: no “”Hope all’s well” or “love your company”—just a simple “Thanks :) would be happy to meet.”

The point is that Spiegel, in his own way, played hard to get and made himself more appealing by dialing down the excitement most startup CEOs would feel after receiving an email from the guy who founded Facebook. Instead of waxing reverent, Spiegel addressed Zuckerberg like he was just another West Coast tech guy in his 20s. Oh, wait…

It’s the rare exception that proves the “adopt a formal tone in business comms” rule, but Roose notes that it can also apply to PR pitches.

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Showcase Your Creative Clients at This Artistic Pub

CommunicationArtsCommunication Arts has a long history of inspiring others in the communication industry. The trade journal strives to motivate industry pros to create meaningful work, covering visual work from ad agencies to photographers.

For PR pros, CA is a goldmine. It’s an established mag with a diverse demographic of readers, who all have a shared love of art. There are a variety of topics that are particularly PR friendly:

Publicists should tailor a pitch around one of four sections: “Exhibit,” a showcase of new and innovative projects in graphic design and advertising from around the world; “Fresh,” which features the latest cutting-edge work from people, firms and agencies that have been working professionally for approximately five years; “Webpicks,” a daily dose of outstanding Website design; and “News.”

To hear more about CA, including editors’ contact info, read: How To Pitch: Communication Arts.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Highlight Your Clients In This Historic Mag

SaturdayEveningPostThe revered Saturday Evening Post has been around for nearly 300 years, and is still going strong. This general interest pub features a variety of topics, including travel, art, fitness, health and more.

The subjects covered and the pub’s key demographic (40-plus and well educated) are perfect for you PR pros hoping to score your client a spot in a coveted mag. Just be sure you’ve done your research prior to your pitch:

Located in the Post‘s front-of-book, the “Post Its” section is a gathering of various short, newsy pieces that are prime for PR pitches. Specifically, editors are looking for American-made products for the “Made in the USA” column (“We’re interested in products that are beautiful… and also represent something that we are proud is made in the United States,” said editor-in-chief Steve Slon) and fitness trainers for the regular “5 Minute Fitness” tip.

To hear more details on how to get your clients in the mag, including editors’ contact info, read: How To Pitch: The Saturday Evening Post.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Cosmopolitan Wishes Perez Hilton Would Stop Pitching His Own Stories on Twitter

Today we learned that Cosmopolitan speaks for the common man in that the mag’s social team has had quite enough of newly thin/always shameless gossip blogger Perez Hilton (and his little dog, too).

Who knew?!

A note to other people who do the thing that Perez does: the act of tweeting links at someone only works if you have a pre-existing relationship with that person. Even then, it can still be very annoying.

Important Things to Remember.

Journalists Actually Want More Social Media Pitches

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A few weeks ago we asked whether PR should pitch journalists directly via Twitter and got a very mixed response. Now the third annual “Social Journalism Study” performed by Cision seems to confirm that, where pitches are concerned, we’re an industry in flux: for now, at least, the vast majority will still be delivered via the digital equivalent of snail mail.

The least surprising conclusion drawn from the study (available for download here) is that 82% of journalists would like their PR contacts to use email. There’s a bit more to this one, though: it seems that a large share of participants would also appreciate more contact via social.

Further conclusions after the jump, of course…

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Highlight Your Clients in Sports Illustrated For Kids

SIKidsSports Illustrated For Kids is the perfect mag for showcasing products, people or places to the young sports fan.

The pub has plenty of sections ripe for PR pitching, including the “Gotta Get It Guide,” which features sports equipment and other paraphernalia. The mag is also keen to get special access to high-profile athletes. More about the pub:

Sports Illustrated for Kids, launched in 1989, is turning 25 in January 2014. The little brother to Sports Illustrated serves mostly boys (65 percent of its readership) ages 7 to 14, “the age when you’re the most passionate as a sports fan,” says managing editor and publisher Bob DerSI Kids does more than appeal to young sports enthusiasts with cool pictures of their baseball and football idols, pull-out posters, sports cards and games — it also encourages kids to read.

For more pitching advice and editors contact info, read: How To Pitch: Sports Illustrated For Kids.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Pitch Your Beauty Clients to YouBeauty.com

YouBeautyYouBeauty.com, the science-based beauty site co-founded by Dr. Mehmet Oz, is open to PR pitches.

For publicists, the pitching opportunities are endless: Makeup, hair and skin products are always in demand. As the editors explain, publicists need to show that they understand the site’s mission and content:

YouBeauty features daily editorial content that reviews the most recently published studies and trending health topics that have the web buzzing. There’s also a group of quizzes based on real, scientific scales that are licensed from universities and research institutions. When readers take a quiz (that determines stress level, for example), they are given feedback on their results and are then routed to corresponding articles. It’s a strategic approach to delivering personalized, science-backed and beauty-based content that differentiates YouBeauty from other health and wellness publications.

To hear more about the site, including editors contact info, read: How To Pitch: YouBeauty.com.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

INTERVIEW: Dave Lieber of The Dallas Morning News re: The Haggler, #PRFail, Pitching Properly

batman robin spamYesterday, we brought you a story penned by David Segal (aka “The Haggler”) of New York Times consumer reporting fame. In summary, he was sent an atrocious email by an Austin, Texas PR firm. This pitch was so bad, Segal called Vocus for putting his number on a list and the PR firm for actually using it for such imbecilic reasons. Neither Vocus nor the PR firm ever called him back, and now Segal hates flacks from here to eternity.

In response, I called a friend of mine: Segal’s counterpart at The Dallas Morning News, the great Dave Lieber.

For more than 20 years, Dave was the consumer crusader of the southwest from the Fort Worth Star-Telegram. That is until he was called upon to play for the other team at the Morning News. If anyone will help flacks understand the suckdom of others in this profession, it’s Dave Lieber. He really cares, not only about journalism, but also about people in general. And yes, that includes PR professionals. Here’s my interview with Dave “The Watchdog” Lieber.

Read to the end and enjoy. Trust me, I know you will:

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7 Holiday Pitching Tips for PR Pros

HolidayPRPitchThe holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.

So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.

Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.

To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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