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PR Fail

More #McFail: Managers Admit to Stealing Employee’s Money

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They’re baaaaaaaaaack! 

Unfortunately for the Clown, McDonald’s just can’t stay out of the #PRFail spotlight.

When we last left this saga, McDonald’s was accused of kicking some old couple out on their keisters – canes, walkers, and all — for sitting too long. And as shameful as that was, there’s also the open case of slave labor under the veiled threat of deportation because that’s good for team morale.

Next up in the Clown’s PR issues, we have a story of former managers admitting they stole money from their miserly paid employees. This should be good.  Read more

Marie Claire Tweets That Kendall Jenner Pioneered Cornrows; Outrage Ensues

kendall-jenner-marie-claireAnd this is why worshiping at the altar of people who have no merit of being idolized is stupid (shout out to entertainment media and everyone who follows Justin Bieber on Twitter).

For those not in the know (or the care), that is Kendall Jenner, a fave of paparazzi vultures everywhere. As you can tell, she thought would braid her hair. You know, as if she has seen it somewhere before but where in the world has she?

Hmmmm… 

Oh yeah, I wonder if she knows anyone who hangs out with black people? Nah, probably not.

I only say that because uber-homogeneous publication Marie Claire tweeted some utter stupidity, claimed those braids were “epic,” and subsequently got a harsh “hello” from this alternative stratosphere called “Black Twitter.”

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What Can ‘Brown’ Do For You? Hand Out 250 Pink Slips for Free Speech.

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This guy was in a coma after being hit by a car on the job. He is now about to be fired.

It’s not like UPS needed another #PRFail moment after the not-so-Yuletide fun it had over the holidays, but here we are — UPS, its employees, and a colossal public faux-pas. According to the New York Daily NewsUPS just fired 250 of its unionized employees in Queens, N.Y. because of free speech.

These workers walked off the job (granted, bad form) to protest the dismissal of one of their buddies. On Monday, 20 employees were terminated after their shifts — “and the remaining 230 notified that they’ll be canned as soon as replacements are trained,” a company spokesman said.

“They just called me in … (and) said, ‘Effective immediately, you are no longer on the payroll,’” said Steve Curcio, 41, a 20-year employee earning $32 an hour.

And it gets even awesomer…

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5 Things to Never Say During a Media Pitch

shut_upIf you are in charge of a PR team of any size, you should have had to do this — listen to your team pitch the media, critique them following the call, and watch them grow.

First, if you have never done that, turn in your APR certification or brass name plate. Second, if you have, then you have felt the cringe factor when a hard-working (or suck-out-loud) team member is speaking with a member of the media and trips over his or her tongue.

The pitch is off. The talking points are missing. And the end is near. *CLICK*

If you understand that cringe, then get our a pen and paper, high-five me, and write down the 5 things to never say during a media pitch.  Read more

10 of the Worst Logo Designs (and Funniest #PRFail Moments)

April Fools

In the spirit of this overrated day for amateur comedians and inebriated pranksters, we thought it would be a good idea to offer some insight on how advertising and public relations are inexorably connected, for better or worse. Consider this: When a company builds a logo, it’s the job of the PR agency to deliver on that brand promise.

To wit, when a creative agency makes a logo that lives in infamy for the wrong reasons, it’s up to the PR agency to clean up the mess in the media … or just throw in the towel and laugh. The post is all about the latter. Enjoy.

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Stephen Colbert finds his ‘Report’ in Twitter Trouble

Without question, Stephen Colbert is a juggernaut of political hijinks and online shenanigans. Much like his progenitor, the great Jon Stewart of “The Daily Show” fame on Comedy Central, Colbert has become a political hack (slash) phenom because of his hilarious takes on boring and mundane political issues.

Only now, he is finding there is a wall to some humor and it appears that Colbert may have just ran smack dab into it. In fact, he even took to Twitter to apologize for the now deleted tweet that has gone viral. Twice.

So, what happened? Glad you asked…

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Common Yelp Lawsuits May Cause Serious #PRFail

hateyelpIn the land of the free to sue anyone they want and home of the brave lawyers with no scruples to take their money, frivolous lawsuits are no stranger to the U.S. Justice System. Much to the detriment of good legal beagles out there, these lawsuits kill the reputations of so many things.

And now, they may kill Yelp all together.

The crowdsourcing website for reviews, scorn, honesty, and trolls has been in the courts of ‘Merica one too many times. However, these last few cases may have legal experts reconsidering how review websites are beneficial when so many people abuse them.

For example…

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#PRFail: Meet the Woman Who Thought MH370 Could Help Sell Business

pray_for_mh370MH370 — By now, we all know what this means. It represents Malaysian Airlines Flight 370 and the real-life episode of “Lost” that is slowly unraveling before the world’s eyes.

Did it fly under the radar? Did it swap frequencies with a learjet? Is it off the coast of Australia? No one knows. And the thing that is more upsetting than the whereabouts of the plane is the fact that the national news could give two craps less about its cargo — 239 people.

Amazing how that is a secondary story. At any rate, there is something in the world of MH370 that’s even more revolting that. And it came from a sports job company in Shaker Heights, Ohio.

Prepare to get classy.

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Target Needs to Put Its Legs Together

So, I’m sitting on my couch catching up on DVR recordings. One of my favorites is Comedy Central‘s absolute genius “@midnight.”

Host Chris Hardwick always starts the show with a high-octane “This happened on <insert your social media platform here> today.” And there was this picture.

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What in the red-and-white hell is that geometric gap between her legs? It’s certainly not a Bulls-eye, Target, so care to explain that deformity of this poor woman?

Of course not because they are still working around a certain Yuletide data breach so their PR reps are kinda busy at the moment. However, Target’s cracked photoshop crew were trying to make the waif pictured above even smaller because that always sells bikinis to real women, right? We can only hope that while Target is looking to cut costs while it invest in some heavy-duty, hack-proof security system, that they keep its proofreading group in marketing.

By the looks of that cavernous gap in the picture, someone was asleep on the job — or the edit button.

New Jersey Unamused by Dove’s ‘Armpit of America’ Billboards

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A few days ago, Dove unveiled plans to post billboards in The Garden State that would declare, “Dear New Jersey, when people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.”

The company was hoping to send the message that an armpit is actually quite a lovely thing, and assumed the majority of its audience would understand and appreciate the joke. Matthew McCarthy, the senior marketing director of deodorants at Unilever, told The New York Times last week, “I don’t expect that there will be a lot of people who misunderstand, but to the degree that they do, we’ll be open about what we’re really trying to say…The message that we want to get out there is that the armpit is not a bad thing, and that we stand for caring for the armpit.”

Talk about misreading your audience — Unilever may want to invest in a new crystal ball.

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