TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Retail

Nordstrom Ads Feature Models with Disabilities, Generate Goodwill

Image via press.nordstrom.com

Fact: At least one-third of Nordstrom’s advertisements feature models of color and/or models with disabilities.

For Nordstrom, this isn’t just a commitment to diversity—it’s a commitment to accurately reflecting its shoppers. It’s also a smart move.

According to Meg O’Connell, a partner at the consulting firm Global Disability Inclusion, people with disabilities represent a significant marketing opportunity, with $225 billion in discretionary spending.

“Companies that understand this will have an advantage,” she says. “[Nordstrom] is a leader in this space and has been a long-standing supporter of disability inclusion not only in their advertising but also in employment and accessibility in their stores.”

The company has been using models with disabilities since 1997 and regularly advertises in minority publications including Essence, Latina, and Ability magazines.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Urban Outfitters (Again) Pulls Ganesh Products After Offending Hindus

Ganesh

Another day, another retailer offending members of a major religion by co-opting one of its most revered symbols.

Unlike the recent case of designer Roberto Cavalli and a design that just happened to very closely resemble the symbol used by Sufi Muslims to denote God, this one involving Urban Outfitters‘ pillow covers can’t quite be addressed with a completely unbelievable “but we didn’t know!” statement or the “third party vendors!” explanation used to dismiss stories about Amazon, Sears and Walmart selling posters of a concentration camp.

The issue here, as reported by BuzzFeed, is that Urban Outfitters carried pillows bearing the clear image of Lord Ganesh as part of a series created by an artist who does not seem to belong to the Hindu faith.

This isn’t the first time UO has stepped in the (metaphorical!!) elephant dung, either…

Read more

Q&A: What’s the Best Way to Respond to Bad Reviews?

These chefs might seem to be reading their negative Yelp reviews for the first time, but anyone adept in the reputation management field knows how to gauge sentiments online.

We all know that such reviews have great influence, even though many are written by amateurs who may have had a few too many before deciding to bring down a business’s rating over one proverbial fly in the soup.

So what’s the best way to respond to these negative reviews? We spoke to Karan Chaudhry–CEO of “leading provider of instant feedback solutions for restaurants and retailers” DropThought–to learn more.

Read more

RadioShack Soon to Be Disconnected from NYSE

radioshack stock

First, it was the birth of “big box” electronic stores. Then, it was that whole “shacking up with Lance Armstrong” blowing up in its face (see what I did there). Followed by obliterating brand loyalty for “The Shack.”

Things were looking like a brighter horizon was coming for the Fort Worth, Texas-based iconic brand, thanks to a genius Super Bowl commercial (see below). And then absolutely nothing happened after that. So much for momentum.

Today, we discover an even more somber state of affairs for what was America’s favorite electronics store — its stock is selling for $1 per share, and faces almost certain peril and de-listing from the NYSE.  Read more

Frank & Oak CEO Discusses Its New Branding Tool: Owned Print Media

Logo-Frank & Oak Oak horizontal

No, that headline isn’t a joke: Frank & Oak, a Montreal-based men’s fashion/lifestyle brand that came into the world as a digital business, recently decided to put its brand in print.

The project launched at the end of May, with the first issue of biannual magazine Oak Street available for purchase online and at select coffee shops and other venues. The premiere contains editorial pieces on everything from the expected (men’s fashion) to the very unexpected (trends in humane fishing and artisanal coffee) with more on the blog.

For context, Frank & Oak has received quite a bit of media attention from both general publications and tech blogs since launching in 2012 thanks both to its status as a mobile commerce-turned brick and mortar retailer a la Warby Parker and its custom apps.

The decision to launch a lavish print mag feels especially unusual for such a forward-thinking business. We asked Ethan Song, CEO and co-founder of Frank & Oak, to explain the strategy behind it.

Read more

Sam’s Club Is First Retailer to Adopt ‘Safer’ Credit Card

The_interior_of_a_Sam's_Club_location_thumb

Someone in the retail industry has finally made the decision to start catching up with the rest of the world.

Sam’s Club–provider of gallon-sized mayonnaise jars, 64-count TP packs and enough toothpicks to build all four major New York City bridges–became the first big retail name to announce the adoption of a “safer” credit card for regular customers.

Maybe they wanted to skip ahead of the competition–or maybe they were inspired by eBay’s friendly suggestion that all shoppers might want to change their damn passwords after its massive data breach.

Read more

Impulse Buying Reaches New Level: Now You Can Add Things to Your Amazon Cart from Twitter

#AmazonCart_ Add it Now. Buy it Later. Shop from within Twitter. - YouTube-1As if the “buy with one click” option wasn’t dangerous enough, now Amazon is allowing customers to add items to their shopping carts via Twitter by using hashtags.

“No more switching apps, typing passwords, or trying to remember items you saw on Twitter,” says a female voiceover in an ad explaining the new feature (after the jump), and it’s clear from her exasperated tone that such tasks have obviously been the most inconvenient, exhausting, intolelrable parts of consumers’ lives. Finally, our cries for relief have been heard!

Once you link your Amazon to your Twitter account, whenever you see an Amazon product link in a tweet, you can add it to your cart by replying to the tweet with hashtag #AmazonCart. It’s basically another virtual way to make impulse purchasing even easier than grabbing that candy bar at the Target checkout.

Aside from impulse purchases, though, this just seems to us like one of those “improvements” that might actually be less convenient than the traditional process. Read more

Target Hopes New Hires and New Card Tech Will Do the Trick

TargetTarget is taking steps to remedy the problem that led to one of history’s biggest data breachesand its team wants you to know.

To its credit, the company seems to have been attacking the problem on all fronts since the breach first occurred last year, and now it’s ready to begin the rollout.

The move comes in stages: last month the company’s VP, who had been in charge of its website and internal computer systems since 2008, “resigned” (quotations ours).

At that time, the company also announced its decision to replace its existing card security tech with a system called “chip and PIN”. Last night brought the official update: Target hired a new chief information officer, who will oversee the implementation of this new security strategy.

Read more

STUDY: Mobile Marketing Isn’t Just for Kids Anymore

gty_smartphone_ll_130104_wmainThink it’s only Millenials clogging up store isles while pausing to check their smartphones for coupons and better deals on the items they’re about to purchase? Think again.

According to a Thrive Analytics study recently released by the Local Search Association, Baby Boomers and seniors are catching up to their younger counterparts when it comes to actively using their mobile devices throughout the local purchasing process. The data suggests that it may be important for businesses to invest in their mobile presence and marketing in order to attract and retain not just younger customers, but those of all ages.

While 97 percent of Gen Y respondents said they use their smartphones at least sometimes when shopping in-store, 69 percent of seniors and Boomers admitted to doing the same; sure, the younger crowd is still ahead, but the majority of the older crowd is taking part in mobile — that’s pretty huge. Read more

Walmart’s Next Victim Is Organic Food, and You Can’t Blame Them

walmart organic

Wait, what?

Hey, when you’re Godzilla, you try to step on everything else, crush it, and keep on moving. Why? Because you can.

Meet Walmart. You may have seen a store or two around your neck of the woods. And for the world’s largest company, the one thing you have to give them is they never stop trying to add new cards in the spokes of its ginormous wheel. So, what in the world could it possibly add to its current global domination?

Organic food. I know, right?  Read more

NEXT PAGE >>