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SEO

Do Guest Blogs No Longer Make SEO Sense?

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“Head of the webspam team at Google Matt Cutts thinks so, as he makes clear in his own blog post. Because of his position, this proclamation carries extra weight:

“…if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”

Google has discouraged everyone from relying on guest posts to boost search rankings for a while, but they’ve never released such a bold statement.

Might be time to rethink that aspect of content strategy for your blog, because it looks like the spammers have almost ruined an otherwise good practice.

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Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now! 

Five SEO ‘Secrets’ for 2014

SEO-Secrets-Revealed

Whelp, if ever there was a secret to decipher the labyrinth of search engine optimization, that’s it. There are no secrets to SEO — only best practices. I applaud Google for one thing: The Web juggernaut is forcing PR pros, copywriters and Webheads to become better writers.

Sure, the sundry grammatical issue will sneak by a copy editor and land on a website, but thanks to the Google Zoo — Panda, Penguin and Hummingbird — there are no tricks to keyword spamming and stuffing. It’s all about content, content, content.

That said, there are a few things you can consider when writing your next release, press kit or website. Here we go…

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Got Search Ranking Problems? Google Serves Up Some Damage Control

Just replace the word “alcohol” with the word “Google” in this scene and you’ll get an idea about how webmasters, marketers and all sorts of content creators view the “Don’t Be Evil” dudes.

Today, however, Everything PR reports that Google has made what looks like an attempt to save face by advising webmasters on how not to have their sites de-ranked for no apparent reason.

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What are the Top 5 Social Media Trends of 2014?

Courtesy: SEOMWorldOkay flacks.

Regardless your age, you can’t ignore the power of social media. You have tried not to embrace it but you know that’s an exercise in futility, right? You think that pitching via DMs are rude and emails will never die because technology can’t pass the industry by that much. Namely when you have clients calling you daily about an idea for a Facebook page.

So, I’m a self-admitted geek. I love social media, as noted here, here, here and here. Oh, and here.

No joke: I research SEO algorithms while watching a good baseball game. So, now that you know I’m 5-foot-2, 400 pounds and living in my mother’s basement, here are the top 5 social media trends that PRNewser would like to share with flacks across this country for 2014.

Get a pen and enjoy after the jump:

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A Question for PR Pros: To Kill a Hummingbird?

google_hummingbirdIn a concentrated effort to keep hackers, black-hat dudes from Anonymous and other ne’er-do-wells living in their mother’s attic on their collective toes, Google decided to add another savage beast to its algorithmic zoo.

First, it was Panda. Then, it was Penguin. And now, it’s…Hummingbird?

With all these updates, many PR pros are happy relying on the usual tactics like a press release or a pitch. However, with the Internet superhighway building off-ramps to your agency, all flacks need to brush up on the ways these updates affect them directly.

Here are three ways Hummingbird will change the way you do your job:

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PR + SEO (Should) = Love 4 Ever

pr-plus-seoFollowing the advent of social media, it seems to me that PR needs to take a seat at the little kids’ table for a change. For years…decades, highfalutin major agency executives have discussed their collective affinity for “the good ol’ days” of doing things at the big people’s table.

Only one problem – the kids are having much more fun, getting many more results and not taking themselves too seriously.

Despite their fashionable missteps with skinny “those are so tight you can tell what religion they are” pants, geek-chic frames, extra-medium shirts and a groovy pair of Toms, this group of progressive professionals are onto something – the convergence of PR and SEO.

According to this article in The Guardian (UK), “PR, SEO and Content Marketing (are all) going in the same direction.”

The way in which all consumers can now be journalists, and any brand a publisher of news, has created both greater noise to cut through to reach an audience, but also a greater number of platforms and media in which to tell a client’s story. The challenge should be relished.

It is relished, but only by the kids. And that is why PR professionals behind the line of demarcation littered with gray hair and wool-suit lint need to step forward and show this is the path of today’s industry. Gone are the days of thought leadership via speaking opportunities and here are the days of thought leadership with a quantifiable social media identity and searchable thought bubbles.

Where is your industry? Where are your clients? The answer may be at which table they are seated.