Is this guy even real?
Want to push your client’s negative reviews down in the search rankings and encourage consumers to leave positive feedback in public?
Of course you do. Unfortunately, consumers know this–and according to a survey released this week by YouGov, Bloomberg and the UK-based Chartered Institute of Marketing, they don’t like it very much:
- 67% of consumers think using SEO tricks “to hide negative content within search results” is unethical
- Only 38% of marketers agree
We’ll just say the average Joe on the street has very mixed feelings about some of the most popular digital tactics of the day.