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Taliban Spokesman Reveals His Location via Twitter, Claims Conspiracy

taliban-fighters-300x225You may be shocked to learn on this Monday morning that one of the world’s most visible terrorist organizations has some trouble managing its social media presence.

Nearly two years ago, we noted that the Taliban had inadvertently revealed its entire mailing list thanks to a spokesperson who mistook “cc” for “bcc” when sending a press release to media contacts (and friendly Afghan politicians/warlords). We had a laugh at his rookie error before getting a little upset over the fact that the group A) has a media spokesman, B) distributes press releases and C) included a disturbing number of the United States’ own “allies” within the Afghan government on its distribution list.

Over the weekend, the group proved once again that it isn’t the greatest on social: its spokesperson accidentally showed the world his secret location via Twitter’s geomapping feature.

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4 Takes on Facebook’s ‘New’ Paid Media Platform

Fbook coffee

This year’s Advertising Week has already involved plenty of high-profile speakers and events that we were unable to attend. But one of the biggest announcements concerned Facebook and the relaunch of its cookie-free paid content placement platform, Atlas.

This doesn’t just concern ad agencies — it’s a big deal to anyone working in paid media. In short, it will supposedly help marketers better prove the ROI of their clients’ social media investments.

We asked our contacts in the marketing world for their takes on what the new development means to the marketing industry at large.

Adam Miller, social media specialist at Walker Sands Communications:

“Facebook’s relaunch of Atlas stresses the importance of tying digital marketing efforts and social media marketing together. Facebook is restoring an old Microsoft initiative after acquiring it 16 months ago. The relaunch was meant to help marketers serve ads based on demographics rather than cookies. As consumers use a variety of devices to surf the internet and learn about different companies, Atlas gives agencies with integrated marketing programs the opportunity to better target their audience without the limits of cookies.

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12 Brands That Took the #NationalPoetryDay Challenge

poetry day

For the average American, any interest in poetry began and ended with nursery school rhymes and childish limericks. And you may be shocked to learn that the same is true for brands and other properties on social media!

Because National Poetry Day is a legitimate holiday (established in 1994 by, of course, British people), it is also an opportunity for social media managers and copywriters to use a hashtag and hope for a little extra attention — hence this listicle!

Let’s start with the serious stuff…

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Brands and Mock Brands Are Joining Ello, Like It or Not

dominos

Our media friends tell us that we should feel left out for not having received invitations to the new commercial-free “anti-social network” Ello.

Yet, as proud late adopters and general skeptics, we can’t say we’re too upset. “Your friends like this page” posts and paid Facebook ads annoy us as much as they do the average reader, but Ello feels like all the alternate Facebooks that preceded it: a flash in the pan.

Still — as Elasticity SVP/Social Media Today founder Jason Falls told us today on Twitter – brands may have to start getting involved whether they want to or not.

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18 Brands That Got Buzzed for #NationalCoffeeDay

coffee

Coffee: its effect on human productivity may be up for debate, but thanks to the (good/bad) habits of PRs and our friends across the aisle in media, it will remain the hottest beverage on the planet for the foreseeable future.

Today is National Coffee Day, which means “every day” to those who, like us, drink about four cups every 24 hours.

For social media managers, however, it’s another opportunity to promote the buzz around their brands.

Here are a few that we noticed.

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Move Over, Oreo: #Bendgate Inspires New ‘Biggest Brand Tweet Ever’

KitKat was more fortunate than Derek Jeter this week.

The brand’s “real-time” response to the Apple #bendgate controversy has easily surpassed Oreo’s “dunk in the dark” to become the king of all corporate tweets. (For now, at least.)

Yes, it was clever. Credit goes to JWT London as we debate whether advertising or PR should own real-time social media marketing duties.

Why, exactly, was this particular tweet so popular?

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Ogilvy: Social Media Was Key to the Success of the HeForShe Campaign Launch

Most of the people who have been on the Internet over the past few days (that would be most of the people) know that the UN Women‘s HeForShe campaign launched this weekend. Ogilvy PR, which worked on the media effort to launch the campaign, says social media played a big role in getting the word out.

“Social media really drove it,” said Jen Risi, MD of Ogilvy Media Influence and North American head of media relations for the firm.

According to numbers Ogilvy sent our way, HeForShe saw an 82 percent increase in Twitter followers within 24 hours of the Saturday launch, a 305 percent increase in Facebook likes, and a 3,500 percent increase in Instagram followers.

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55 Percent of Consumers Don’t See the Point of ‘Friending’ a Brand

YAWNZ

Here’s an interesting one we missed from last week: consumers (especially those in Western countries) don’t really see the benefits of “friending” your client’s brand on social.

The results of a survey performed by WPP agency Geometry Global mostly serve to reinforce what we already know: trade blog listicles aside, people don’t follow brands for witty Twitter commentary. They want free stuff.

Now’s the time to mention the big E word: engagement.

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Pinterest Now Drives More Magazine Referrals Than Facebook or Twitter

Pinterest logoThat’s the line that jumped out at us from this weekend New York Times profile of the network, though it should come with a qualifier: it applies to publications like Self, Better Homes and Gardens and other lifestyle pubs that also drive a lot of both brick-and-mortar and e-commerce for relevant clients.

Still, it’s a pretty big deal: obvious cliches aside, if you want to sell stuff to women then Pinterest is the way to go.

The company knows this: yesterday brought news of the appointment of former Google media relations specialist Robert Macdonald to perform the same role at Pinterest.

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TripAdvisor’s Jetsetter Brand Soars into Hashtag Heaven with #Jetsettering

Jetsetter Image FinalCatchy hashtags aren’t new to Aaron Clossey, social media manager at Jetsetter, the travel arm of Gilt Groupe that TripAdvisor acquired last year. After all, his personal twitter handle is #clossboss. So when he needed an evergreen hashtag for brand users to rally around, he used the simple yet action-oriented #jetsettering. Members of the site have responded in force with tweets and photos of activities ranging from snorkeling to canal rides in Venice.

Clossey presented recently at BDI/Business Development Institute’s Food, Beverage and Hospitality Social Media Marketing Summit in New York about Jetsetter’s efforts to harness visual social media content. The brand’s initiatives have involved contests, partnerships and influencers, all in keeping with its whimsical, irreverent persona.

While Jetsetter got its start with exclusive flash sales in the luxury travel segment for its invitation-only upscale subscriber members, the brand has evolved since then. “We’re a lifestyle brand, not just an OTA”, [online travel agent] Clossey said. Now Jetsetter also does personal travel planning, for trips like honeymoons. In addition, the brand offers a trove of content on its site that’s accessible to more than its current 20 million members.

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