TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Social Networks

Brands Rush to Sign the Latest Social Media Stars as Ambassadors

shutterstock_108794816

Hundreds of young people with a bit of time on their hands are now moving to turn their mastery of social media into legitimate careers with backing from big brands–and The New York Times is ON IT.

A couple of stories this weekend highlighted the ways in which these social artisans have begun turning their Vines and YouTubes into cold, hard cash–while helping some businesses stay relevant with core demos in the process.

Read more

Restaurants Can ‘Review’ Their Own Customers Now

shutterstock_105118202

Restaurants may soon have a chance to ask their customers: how does the shoe feel on the other foot?!

The founder of Dimmi, which is basically the Australian equivalent of OpenTable, told the Good Food blog this week that his service will allow member restaurateurs to share information about specific patrons: how much they order, which dishes and wines they prefer, whether they leave generous tips and even “whether [they] continued to camp out at the table long after [they'd] finished dessert.”

With whom would they share this information? Other restaurants, of course.

Read more

Facebook (Finally) Explains What Happened to Your Organic Reach

thumbs_down

We’re all aware that our beloved Facebook has gone through some…changes this year.

You may recall a certain blogger’s attempts to explain the new “problem with Facebook” in a clip that went viral way back in January, but the company’s own ad product marketing leader Brian Boland finally addressed the issue in a post that went live yesterday.

So what happened to that organic reach? Let’s review…

Read more

STUDY: Consumers Don’t Trust Your SEO, Social Media Marketing

sheeple

Is this guy even real?

Want to push your client’s negative reviews down in the search rankings and encourage consumers to leave positive feedback in public?

Of course you do. Unfortunately, consumers know this–and according to a survey released this week by YouGov, Bloomberg and the UK-based Chartered Institute of Marketingthey don’t like it very much:

  • 67% of consumers think using SEO tricks “to hide negative content within search results” is unethical
  • Only 38% of marketers agree

We’ll just say the average Joe on the street has very mixed feelings about some of the most popular digital tactics of the day.

Read more

Myspace Is Trying To Get You Back By Sending You Old Photos From Its Database

myspace tweetMyspace is still around. And they’re still giving it the old college try. Now they’re making everyday Throwback Thursday by sending users old pictures of themselves when they were active on the platform in its latest attempt to lure back once loyal visitors.

According to Mashable, the social network is sending emails with the line ”The good, the rad and the what were you thinking…” and a link to your old profile. The site calls it a “clever” approach to, at the very least, piquing curiosity. But when asked how successful the strategy has been thus far, a spokesperson only reiterated that the campaign is underway and the company wants to reconnect with people.

“Myspace has 15 billion user photos in its database, and still appears to be popular among music lovers,” Mashable continues, comparing that to the 250 billion photos that Facebook has. Last October, the site had 31 million monthly users. It had more than 100 million at its peak.

The question, of course, is why we would want to come back to Myspace, besides nostalgia.

Read more

Pat Sajak to America: ‘I’d Like to Buy a Clue About Twitter and Climate Change’

the_pat_sajak_show-showFor decades, outside of a lapse in judgement to host a talk show (pictured here), Pat Sajak has been one of the most beloved individuals in TV history.

How hard is it to develop bad PR asking a woman to exercise her alphabetical skills and wear borrowed clothing? Not difficult at all.

And then, Pat Sajak discovered Twitter.

To wit, trolls showed up at his doorstep to play the bonus round any time he wished. He did this week when he decided that on behalf of ‘Wheel of Fortune’ fans everywhere, Pat Sajak has been quiet too long on … climate change?! 

Yeah, this happened.

Read more

How Valuable Is Social Media Engagement, Again?

The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:

Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.

Yet many have other ideas. Just yesterday, for example, a Punchtab study told us that most Millennials only care about such interactions when they involve free stuff or discounts.

Read more

Is Instagram Now ‘the Best Crisis PR’ Tool?

That’s what Maureen O’Connor of New York magazine’s fashion blog The Cut claimed this morning.

The idea is that celebrities in crisis mode are turning to Instagram, rather than more traditional press outlets, to let the public know that they’re ON IT and they GET IT. No biggie.

O’Connor’s key example is Beyoncé, who first responded to the we’re-already-sick-of-this Jay Z elevator story not by issuing a press release or scheduling an interview but simply posting a bunch of pics of herself with both her husband and her sister, Solange.

Beyonce1

She even posted an image of herself with Rihanna, the subject of various rumors regarding the reason for the fight.

Read more

Hooters Jokes About Rape on Its Facebook Page

Hooters-Culture

Yeah. Hold that thought, kid.

I know. I know. Fellas, you all go here for the wings. Okay, now that we have that sage excuse out of the way to clear your conscience, something terribly serious happened at the home of the owl that has most of its female servers wondering, “WTH?” (‘H’ being for ‘Hooters.’)

Despite what is said on CBS’ “Undercover Boss,” many people do believe the women in this fine establishment are being exploited. However, if they want that cash, maybe the servers don’t mind so much: they can almost ignore the handsy drunk dude in the corner while shunning the douchey guy whose wedding ring is clearly in his pocket.

However, when you joke about rape, stuff gets real.

Read more

STUDY: What Will ‘the Internet of Things’ Look Like in 2025?

shutterstock_45323689

Predicting the future of technology is a fine art indeed.

The invaluable Pew Research Center is as good as anyone at testing the winds to see which way things will go–and the center’s latest report, created to coincide with the World Wide Web’s 25th anniversary, takes a shot at it.

So what will this “Internet of things” look like a decade down the road? Let’s see what “1,867 experts and stakeholders” had to say about it…

Read more

<< PREVIOUS PAGENEXT PAGE >>