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Social Networks

22 Brands That Celebrated Their Dads on #FathersDay

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Father’s Day: a yearly meeting of greeting cards, ties, and more ties.

And yet, on this day devoted to the Old Man in your life, the social teams behind a few brands we follow got a little creative–just like their dads always said they should. Let’s check out a few of the posts we encountered after the jump.

Oh, and thanks, Dad.

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Budweiser, Miller Reveal the Secret Sauce in Their Alcoholic Water

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I see hops. And yeast. And water.

We all know that customers care about ingredients thanks to the GMO debate and the “is it really pomegranate” false advertising case that received a big thumbs up from the U.S. Supreme Court this week.

Seems shoppers don’t trust big-name clients to be honest about what’s in their products–and given the fact that Minute Maid’s “pomegranate blueberry” juice is actually “0.3 percent pomegranate juice, 0.2 percent blueberry juice and 0.1 percent raspberry juice”, we can’t say that we blame them.

It never really occurred to us to apply this principle to beer, but someone did–and two of the world’s biggest brands just responded.

Their findings are refreshingly dull!

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Q&A: How Can Brands Find the Right Social Influencers?

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When The New York Times runs two different reports on brands partnering with social media influencers over a single weekend, you know the trend is real.

Eric Dahan, CEO of influencer marketing company Instabrand, has a particular interest in this trend–his company’s platform specializes in connecting brands with budding social stars and facilitating mutually beneficial relationships between the parties.

We asked Dahan some questions about the trend; his answers after the jump.

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Net Promoter Scores Might Not Be As Accurate As You Think (INFOGRAPHIC)

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We’re all familiar with NPS, or net promoter scores. They help PR determine how to get the word out about a client’s products online–and they’ve only grown more important as brands look high and low (and all over Vine and Instagram) to find new promoters/brand advocates.

Yet, according to the people at predictive analytics company Sparked (who compiled recent research), the NPS might not be quite as reliable as you think.

Infographic after the jump.

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5 Tips for Running Your Firm’s Social Feeds

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Today we bring you a guest post from Heather Mann, Social Media Marketing Manager at LA’s Digney Mario & Co. Mann shares lessons learned from Digney’s recent self-promotional social campaigns.

1. Your Audiences Are Not All the Same

Many businesses make the mistake of aiming their social media toward the same audience on multiple platforms–yet every one will reach a different audience.

For example, Digney Mario & Co.’s Facebook page posts content aimed at young professionals and those with a particular in our industry. Our Twitter feed, on the other hand, is aimed primarily at journalists and industry veterans.

The same principle applies to campaigns; distinguishing between these target audiences can make or break your efforts.

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Brands Rush to Sign the Latest Social Media Stars as Ambassadors

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Hundreds of young people with a bit of time on their hands are now moving to turn their mastery of social media into legitimate careers with backing from big brands–and The New York Times is ON IT.

A couple of stories this weekend highlighted the ways in which these social artisans have begun turning their Vines and YouTubes into cold, hard cash–while helping some businesses stay relevant with core demos in the process.

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Restaurants Can ‘Review’ Their Own Customers Now

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Restaurants may soon have a chance to ask their customers: how does the shoe feel on the other foot?!

The founder of Dimmi, which is basically the Australian equivalent of OpenTable, told the Good Food blog this week that his service will allow member restaurateurs to share information about specific patrons: how much they order, which dishes and wines they prefer, whether they leave generous tips and even “whether [they] continued to camp out at the table long after [they'd] finished dessert.”

With whom would they share this information? Other restaurants, of course.

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Facebook (Finally) Explains What Happened to Your Organic Reach

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We’re all aware that our beloved Facebook has gone through some…changes this year.

You may recall a certain blogger’s attempts to explain the new “problem with Facebook” in a clip that went viral way back in January, but the company’s own ad product marketing leader Brian Boland finally addressed the issue in a post that went live yesterday.

So what happened to that organic reach? Let’s review…

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STUDY: Consumers Don’t Trust Your SEO, Social Media Marketing

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Is this guy even real?

Want to push your client’s negative reviews down in the search rankings and encourage consumers to leave positive feedback in public?

Of course you do. Unfortunately, consumers know this–and according to a survey released this week by YouGov, Bloomberg and the UK-based Chartered Institute of Marketingthey don’t like it very much:

  • 67% of consumers think using SEO tricks “to hide negative content within search results” is unethical
  • Only 38% of marketers agree

We’ll just say the average Joe on the street has very mixed feelings about some of the most popular digital tactics of the day.

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Myspace Is Trying To Get You Back By Sending You Old Photos From Its Database

myspace tweetMyspace is still around. And they’re still giving it the old college try. Now they’re making everyday Throwback Thursday by sending users old pictures of themselves when they were active on the platform in its latest attempt to lure back once loyal visitors.

According to Mashable, the social network is sending emails with the line ”The good, the rad and the what were you thinking…” and a link to your old profile. The site calls it a “clever” approach to, at the very least, piquing curiosity. But when asked how successful the strategy has been thus far, a spokesperson only reiterated that the campaign is underway and the company wants to reconnect with people.

“Myspace has 15 billion user photos in its database, and still appears to be popular among music lovers,” Mashable continues, comparing that to the 250 billion photos that Facebook has. Last October, the site had 31 million monthly users. It had more than 100 million at its peak.

The question, of course, is why we would want to come back to Myspace, besides nostalgia.

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