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Social Networks

Sir Richards Promises Free Condoms to Hobby Lobby Employees

For those of a political bent, here’s an imprecise if topical and on-brand case of newsjacking.

Colorado-based “organic condom” company Sir Richards (which is unique enough on its own, really) collaborated with its ad agency TDA_Boulder to create a blink-and-you-missed-it Facebook campaign tied to the most contentious social issue of the day: employee health plans and contraceptives.

Sir Richards

While this post is clever and topical, it’s not 100% accurate…

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14 Brands That Got a Little Creative for Independence Day

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Independence Day can be a tough one. Everyone’s almost required to mention it somehow, but there’s only so much you can really say on your brand’s behalf.

When the kings of real-time keep things contained, you know it’s time to be very subtle with your messaging.

Still, the holiday did facilitate some creativity on behalf of various accounts, which we listed after the jump.

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American Apparel Mistakes Challenger Explosion for Fireworks

AmericanApparel_Frank

The home of “smediums” and tasteless advertising should just reconsider talking to the public

While you were stumbling between the cooler full of adult beverages and your lawn chair, something pretty awful and all-the-more stupid happened — American Apparel posted a picture of the Space Shuttle Challenger exploding.

WHY?! It was placed (and long since deleted) on the corporate Tumblr account accompanied by the hashtags #smoke and #clouds because July 4 pictures are a thing. More about that decision after the jump…

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Grammer on Grammar: Frasier Corrects Twitter’s Atrocious Language

The doctor is in: actor Kelsey Grammer announced his arrival in the Twitterverse with the below message on June 30.

Since then, he’s been keeping his promise of enlightening Twitter users about the finer points (or, in some cases, the basics) of proper grammar by correcting poorly-crafted tweets.

We imagine this is just what Doctor Frasier Crane would have done, had Twitter existed in 1999. His (imagined) response in GIF form after the jump.

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Step Aside Family Vacations on Facebook; Move In Breaking News?!

zuckerberg funnyFor years, Facebook has been the storehouse for the personal ego. No merit of anything other than where the beautiful people spend vacation, perfect marriages of Barbie and Ken, and stupid pet tricks.

That may also be why people are just getting tired of Facebook. Until now.

According to an interesting infographic from UGM news site, Newswhip, it seems that people are sharing this thing called “the news” on Facebook more than ever. I know, right?!

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Sheryl Sandberg Shrugs Off Facebook’s Latest Scandal

Mark Zuckerberg has yet to begin his apology tour for Facebook’s latest crossing of the invisible line with a research paper that did not get pre-approval from the ethics board at Cornell University.

Today, however, Sheryl Sandberg addressed the matter at a totally-not-related event. Robinson Meyer of The Atlantic sums up her reponse in popular emoji form:

That’s pretty much it. A quote after the jump…

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Twitter (Finally) Calls Robin Thicke a Douchebag

DOUCHEBAG

Ok, I can hear you now.

Yesterday Robin Thicke learned the same lesson that has already turned JPMorgan and Roger Goodell into prime case studies for the ages: Twitter chats pretty much never go well, especially when the fruit at the center of the conversation hangs so very, very low.

This one was so bad that it led journalists all over the country to devote their mornings to locating Mr. Thicke’s most embarrassing stock photos.

How did we do?

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We’re Getting the Second Life Relaunch No One Asked For


For a hot minute back in 2005, people were creating avatars and living a second life on Second Life like there was no tomorrow. PRs were hosting Second Life press conferences. (If you had one of these, please feel free to take to the comments and reminisce.) Brands were creating entire countries (countries, right?) where fans could become immersed in a digital world.

Then it was gone.

But now Second Life is coming back! Are those cheers I hear for this news or is there a World Cup match on?

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STUDY: Has Social Media Changed Journalism for the Better or Worse?

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A recent study by finance/investor relations group ING attempts to answer a question crucial to the PR industry: how has social media changed the nature of journalism as a product and the behavior of those who practice it?

The answer: more crowdsourcing, less fact-checking and, inevitably, more corrections/retractions.

We know why that matters to PR. Details after the jump.

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Always Asks Followers to Help Redefine the Phrase ‘Like a Girl’

Sheryl Sandberg’s “Ban Bossy” campaign got a lot of media attention earlier this year, but its real-world effects felt limited. A study by online community SheSpeaks seemed to contradict some of the main points of the campaign: its participants said that they felt a perception of “bossiness” could be just as damaging to a man’s career as a woman’s.

Now Always, ad agency Leo Burnett, PR AOR MSL Group and documentary director Lauren Greenfield (“Queen of Versailles”) have teamed up to offer a different take on hurtful phrases and what they mean to young women. This spot launched today:

Like most recent campaigns, this one is very much multi-media. It started with a unsurprising survey:

  • 56% of young women experience a drop in confidence at puberty
  • Most see “like a girl” as a derogatory phrase

Always is using its social platforms to spread the campaign’s influence via user-generated content, encouraging followers to share pics and videos to illustrate their takes on what “like a girl” really means. Will it be more influential than “Ban Bossy?”

This spot may not include a guest appearance by Beyonce, but based on all the recent reports about the power of social influencers, we’re optimistic.

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