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Social Networks

Twitter (Finally) Calls Robin Thicke a Douchebag

DOUCHEBAG

Ok, I can hear you now.

Yesterday Robin Thicke learned the same lesson that has already turned JPMorgan and Roger Goodell into prime case studies for the ages: Twitter chats pretty much never go well, especially when the fruit at the center of the conversation hangs so very, very low.

This one was so bad that it led journalists all over the country to devote their mornings to locating Mr. Thicke’s most embarrassing stock photos.

How did we do?

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We’re Getting the Second Life Relaunch No One Asked For


For a hot minute back in 2005, people were creating avatars and living a second life on Second Life like there was no tomorrow. PRs were hosting Second Life press conferences. (If you had one of these, please feel free to take to the comments and reminisce.) Brands were creating entire countries (countries, right?) where fans could become immersed in a digital world.

Then it was gone.

But now Second Life is coming back! Are those cheers I hear for this news or is there a World Cup match on?

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STUDY: Has Social Media Changed Journalism for the Better or Worse?

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A recent study by finance/investor relations group ING attempts to answer a question crucial to the PR industry: how has social media changed the nature of journalism as a product and the behavior of those who practice it?

The answer: more crowdsourcing, less fact-checking and, inevitably, more corrections/retractions.

We know why that matters to PR. Details after the jump.

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Always Asks Followers to Help Redefine the Phrase ‘Like a Girl’

Sheryl Sandberg’s “Ban Bossy” campaign got a lot of media attention earlier this year, but its real-world effects felt limited. A study by online community SheSpeaks seemed to contradict some of the main points of the campaign: its participants said that they felt a perception of “bossiness” could be just as damaging to a man’s career as a woman’s.

Now Always, ad agency Leo Burnett, PR AOR MSL Group and documentary director Lauren Greenfield (“Queen of Versailles”) have teamed up to offer a different take on hurtful phrases and what they mean to young women. This spot launched today:

Like most recent campaigns, this one is very much multi-media. It started with a unsurprising survey:

  • 56% of young women experience a drop in confidence at puberty
  • Most see “like a girl” as a derogatory phrase

Always is using its social platforms to spread the campaign’s influence via user-generated content, encouraging followers to share pics and videos to illustrate their takes on what “like a girl” really means. Will it be more influential than “Ban Bossy?”

This spot may not include a guest appearance by Beyonce, but based on all the recent reports about the power of social influencers, we’re optimistic.

Q&A: How Can Brands Best Market to Millennials?

PHONES!

Q: what’s the hot gossip on Millennials, marketing and social media? A: OMG, like, where do we start?

Two weeks ago we followed two The New York Times reports on social media influencer trends by discussing the strategy behind such strategies with Eric Dahan, CEO of influencer marketing company Instabrand.

This week brought a Gallup study claiming that paid social media ads just aren’t worth the money (to the “told you so” delight of many in advertising).

How, then, does one capture the invaluable attention of that key Millennial demographic? We recently spoke to Dave Hawley, VP of marketing at “advocate marketing solution” provider SocialChorus, to get his take.

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Cobain’s Daughter to Lana Del Rey: ‘Death of Young Musicians Isn’t Something to Romanticize’

Ifrances600-1403529625n a recent interview with The Guardian, Lana Del Rey discussed her heroes like Kurt Cobain and Amy Winehouse, and when asked whether she felt their early deaths were glamorous, answered, “Ummm, yeah,” and then stated that “I wish I was dead already…I do! I don’t want to have to keep doing this. But I am.”

While these comments may have stirred up emotion for many, one person in particular — Kurt Cobain’s daughter, Frances Bean -- took it upon herself to reach out to Del Rey, and send a message that “the death of young musicians isn’t something to romanticize.”

In a series of tweets, Bean called out Del Rey, reminding her that Cobain was not just a glamorous musician, but her father — one she will never get to know because of his 1994 suicide. She went on to encourage Del Rey to embrace her life, saying that the singer is far too talented to waste her life the way her heroes did. Read more

25 Brands Making the Most of Twitter’s New GIF Feature

Twitter-Gif

Last week the nerds at TechCrunch told us that the new Twitter GIFs aren’t really GIFs at all–they’re just tiny mp4s on loop with no sound.

That’s OK, though. We welcome any excuse to search for funny videos on the Internets, especially when they’re part of Twitter’s latest attempt to make money on ads that will not annoy those jonesing for breaking news and trending jokes.

Here, then, are some of the brands we’ve noticed using this newest, shiniest thing.

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How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

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10 Brands That Had the US Team’s Back During Its World Cup Win

shutterstock_179029337Last night we saw Delta get a bit carried away by its enthusiasm over the American team’s 2-1 victory over Ghana and forget that not all African countries include giraffes.

It was your average Twitter gaffe, really–but quite a few consumer brands and other public entities had more appropriate responses to the game and the eventual victory on social.

You’ll find them after the jump.

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Aaron Paul TV Ad Accidentally Turns On Xbox Ones, Annoys the Hell Out of People

One of the coolest things about the Xbox One is arguably its Kinect voice command feature, so of course Microsoft would want to highlight this capability in its new ads — but apparently the demonstration is working a little too well.

The new spot features Aaron Paul of “Breaking Bad” using his Xbox One in all its voice command glory, but when Paul tells his console to turn itself on, he’s accidentally turning on consoles in living rooms everywhere. Xbox One owners have taken to Twitter to share their surprise, amusement, and, at times, sputtering frustration.

 

Intentional? Probably not. Interesting? Definitely. Mike Cannon of Tech Times brings up an eerie thought: if an ad can do this by mistake, how long until marketers start doing it on purpose? Read more

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