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Social Networks

San Francisco Pizza Place Begs for Your Hate on Yelp

yelp

“If you can’t beat ‘em, join ‘em.”

That’s what the cool (octogenarian) kids say all the time. However, when it comes to social media, that could mean selling your soul to the highest bidder. You need to be savvy on social networks. You need to have a plan and a backbone so you can be true to who you are without caving into “Troll Nation.”

Such is the case for Yelp, which seems to face fake review lawsuits every other month. This story may sound fake, but it’s completely true — a San Francisco pizza eatery wants people to hate them on Yelp with one-star reviews so they can be removed from the website completely.

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16 Brands That Celebrated #InternationalTalkLikeAPirateDay

pirate ship

Confession: we didn’t even realize that International Talk Like a Pirate Day was a thing until yesterday, when we heard rumor that certain brands might be usin’ and abusin’ the word “matey.”

Apologies for our ignorance, lasses — we should have known that the “only holiday to come into being as a result of a sports injury” would offer clients plenty of opportunities to get attention on social media.

Without further ado, then: arrgh, parrots, Johnny Depp and Geoffrey Rush. You know the deal.

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10 Pointers for Navigating the Measurement Maze

High Line Punctuation Sculpture FinalSince measurement is such an integral yet complex part of PR and social media, it has merited an entire week of events in New York. Cision Vocus is hosting morning sessions as part of AMEC Measurement Week 2014. PRNewser is following suit with the continuation of a multi-part series on the topic with featured event speakers. Recently we explored measurement’s future with Rebekah Iliff of AirPR and with Peter Himler of Flatiron Communications.

Now we’re reporting on yesterday’s presentation with Mark Schaefer, author and founder of Schaefer Marketing Solutions as well as a panel moderated by Himler that included Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR. They had different takes on various aspects of measurement and metrics, as captured in selected comments:

1. Measure or perish:

In response to those who say you don’t need to measure social media: There’s an implied value to everything and you’d better measure it. (Schaefer)

2. Re-focus on dual value:

Much social media value that’s created is qualitative, not quantitative. Intangible business benefits include building worthwhile relationships and increasing brand awareness. We spend too much time on spreadsheets, not on the human pulse of social media. (Schaefer)

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ISIS Spokeswoman Explains Love of Nutella to New York Magazine

nutella_While this story is not directly related to PR as we know it, it is the most disturbing thing we read last week.

If you’ve watched recent reports about ISIS, the terror group currently shocking everyone around the world, you probably noticed that reporters all make sure to mention the group’s media prowess. ISIS is unique in that its spokespeople use the same social networks with which we promote clients every day to spread their hateful message.

Just over a week ago, New York magazine posted an alternately fascinating/horrifying portrait of the young women who serve as spokespeople for ISIS by filling their Twitter, tumblr and Kik accounts with LOLs, emojis…and terroristic propaganda.

These women also interact with Western press representatives — and one topic that repeatedly comes up is Nutella. Seems that many of those involved in the “movement” share images of the product (as well as pictures of their kittens and thoughts on their favorite Disney movies) in order to make themselves seem “softer” and “friendlier.”

While writing the piece, New York’s Katie Zavadski reached out to to one of these ISIS spokeswomen on the subject of Nutella.

Here’s the reply she received:

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Does Social Media Make Crisis Communications More Difficult to Manage?

Crisis-magnifiedMuch like the Internet changed the way people read the news, social media drastically altered the way PR pros develop our strategies.

Every aspect of media relations, public affairs, and client outreach has been influenced because every person has a voice on whatever online network he/she chooses. However, the one area in which most of us are just beginning to understand social’s influence is crisis communications.

All crisis communications plans are being rectified, teams are being reconstructed, and ideas are being changed because the information vacuum of social media can suck a little if you don’t prepare accordingly.

The question is: When it comes to social media and crisis communications, is “preparation” even possible? An answer may be in a story involving a canine hater and former CEO of Centerplate named Desmond HagueRead more

Anatomy of a Twitter Apology: DiGiorno

ICYMI, DiGiorno broke what looked like a long winning streak on Twitter late last night with this one:

DiGiorno

The hashtag marked a collection of statements from women who had been in abusive relationships explaining why they did not leave their significant others. The point of the trend was to counter the unfortunate narrative holding that Ray Rice’s wife was somehow responsible for the incident that got him fired yesterday.

DiGiorno rightfully got a lot of very negative attention for a painfully insensitive message, but the brand’s social media manager also did a very thorough job of apologizing after the jump.

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CeeLo Leaves Twitter, Loses TV Show After Insensitive Rape Comments

CeeLo Green did not have a good weekend.

After pleading “no contest” to slipping ecstasy into a date’s drink, the singer took to Twitter to share his own completely despicable definition of sexual consent, saying, “People who have really been raped REMEMBER!!!”

Unless, you know, they were drugged. But don’t worry, he went on to address that technicality as well, exclaiming,”If someone is passed out they’re not even WITH you consciously! so WITH Implies consent.”

Oh, that’s how it works!

On Monday, Green attempted to back-peddle by allegedly tweeting the following semi-apologies, which read less like a mea-culpa and more like a celebration of avoiding jail time with a “sorry” to those who supported him sprinkled on top.

The whole I-don’t-condone-rape-thing seems like sort of an afterthought…

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Sexist Headline in The Telegraph Sparks Backlash, Social Media Uproar

When was the last time you saw a headline about a man’s job promotion that read, “Father of Three Poised to Lead Major Company?”

Oh, that’s right. Never. Which is why this recent headline in The Telegraph announcing the expected career move of Rona Fairhead, the former Financial Times chief executive who is likely about to become the first female chair of the BBC Trust, just didn’t sit well with readers.

BwXEksJIgAAptym

Is it true and accurate that Ms. Fairhead is indeed a mother? Yes. Is it a worthy and major accomplishment of which she should be proud? Of course. Is it the most relevant of her accomplishments with regard to her career? Nope.

The paper could have mentioned that she is a longtime businesswoman who holds an MBA from Harvard Business School, or that she was a former employee at Bain & Company and Morgan Stanley and the former CEO of Bombardier’s UK Aerospace Services, or that she is currently a non-executive director at HSBC Holdings. But instead, the paper decided to focus on the novelty of a woman (a mother, no less!) holding such a position of power. Read more

Is Social Media Really Social?

Is Social Media Social-09

Today we bring you a guest post by Paul Bernardini, Senior Associate at Eastwick.

Call me old school, but no, social media isn’t social.

To be social or to socialize means having one-on-one conversations and contributing to the rumble of small talk at gatherings. It demands that one be physically present. Speaking out loud, understanding body language, learning how to listen, respond, retain and relate are the constructs of socializing and foundational skills that deserve time and attention.

However, it’s not lost on me that social media is redefining the term “social” and the lens through which corporate America views it. The number of followers or connections that reporters, job prospects or companies have is becoming primary criteria in earning clout. Social media has built a world in which Twitter dominates the news cycle, LinkedIn can build careers and Facebook does the impossible by interlinking the world.

It’s a big deal.

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‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin

Barbie

Today, fashion’s top title alerted us to some completely unsurprising news. Everyone’s favorite fake blonde has created a new Instagram account to help her better embody the role she was born to play: fashion critic.

Yes, we occasionally read Vogue. Shut up!

Anyway, she’s sharing her style pics with the world now — and she brought some of her favorite brands along.

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