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Social Networks

Retail Study Reveals the Key to Social Media Engagement: Crotch Shots!

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Engagement: it’s one of the key words of the moment, but it means different things to different people–and even those with a clear definition sometimes struggle to figure out how to make it happen.

A recent honest-to-goodness data study by offbeat clothier Betabrand found that the solution to the problem is simple: your brand has to give the people what they want on social media. In this case, what they want is…crotch shots.

We spoke to the company’s head of advertising Julian Scharman to learn more.

His data is real, and it’s spectacular.*

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A Show Called ‘Selfie’ Is Coming and It’s Probably Going To Be Pretty Bad

selfieWe’re getting all sorts of sneak peeks at the TV shows coming out of the network upfronts. And one that caught our eye was Selfie for three reasons: it stars John Cho; he plays a marketing expert; and it looks like it’s going to be bad.

A play on My Fair Lady, the show is about a narcissistic selfie-taker named Eliza (Karen Gillan from Dr. Who) who wants to be remade, Pygmalion style, into a better person with some help from Cho (Henry Higgins). Sounds like the plot of a TV movie rather than a whole series because at some point the transformation will be complete right? But the trailer tells us that our protagonist is in such a bad way that simple things, like the common courtesy of knowing the name of a woman that you pass at the office every day, need to be relearned.

A million sighs. Really, I need John Cho to win. He was an excellent Sulu in Star Trek and though he has a recurring role on Sleepy Hollow, he’s kind of dead on that show. (If you watch the show, you know what we mean.) But we’re afraid this is not the vehicle for winning.

Moreover, a marketing specialist can do a lot of things, but they’re not magicians.

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Crisp Thinking Promises to Prevent Your Worst Social Media Nightmares

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We’ve already established the fact that social media screwups can affect even the most infallible among us.

Such failures may be an accepted risk of doing business in the digital realm–but wouldn’t you like a little more in the way of security to ensure that your client doesn’t pull a U.S. Airways?

UK-based company Crisp Thinking started as a provider of child protection technologies for Internet service providers, but its latest product promises to deliver the unthinkable by protecting your company and your clients from the kind of missteps that can quickly go viral–and ensure days, if not weeks, of terrible headlines.

Curious? We spoke to founder Adam Hildreth for more details.

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GE and Jimmy Fallon Show You Their GIFs

Here’s an interesting little case study that combines three things we like: sponsored content, social media and real-time marketing.

General Electric is all about invention, right? So the company encouraged fans and followers to submit their own great ideas using the hashtag #SomeoneShouldInvent and created customized GIFs of their favorites.

On to the sponsored part, which features Jimmy Fallon and a bunch of adorable kids (come on, you have to click)…

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The Weather Channel Picked a Twitter Fight with the Wrong Texan Yesterday

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Know your city. Be proud of your city…or pay the consequences, y’all!

Ah yes. Things really are bigger in my beloved Lone Star State, including the Twitter fights. Oh, and the bravado of ancillary city council representatives.

Now, if you know anything about North Texas, D/FW, or what a radio marketer in the 70s called “The Metroplex”, you may be familiar with the sibling rivalry between the two cities separated by a 20 minute drive on the freeway. Dallas and Fort Worth have two distinctively different cultures–both are very Texas, but each has its own conflicts. One of the largest is Fort Worth, consistently known as the rubenesque, butt-ugly, red-headed, buck-toothed stepchild of Dallas.

Even the Weather Channel thinks that way–and one guy in Fort Worth was mad as hell, as wasn’t gonna’ take it any more.

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Kevin Bacon’s Brother and Oscar Mayer’s Turkey Bacon Team Up to Challenge Their More Famous Siblings

It’s tough to be the equally talented, more heart-healthy sibling of a famous celebrity; if you’re going to have to share their last name, shouldn’t you be able to share their spotlight, too? Now, the other Bacons (Kevin’s brother Michael and Oscar Mayer‘s turkey bacon) are teaming up to help make this underdog fantasy a Twitter-fueled reality.

Sure, Michael Bacon might be 50% of the band The Bacon Brothers, but Kevin is likely almost 100% of the reason people want to hear them play. And while turkey bacon is undeniably delicious, T-shirts, recipes, and burger joints all celebrate its porkier counterpart. This campaign aims to change all that.

The campaign urges people to celebrate the story of the #UnsungBacon by following Michael on Twitter, with the eventual goal of overtaking his movie-star-brother’s number of followers — a lofty goal to be sure, as Michael currently has 1,680 followers while Kevin boasts over 431,000. But Oscar Mayer, brand king of all processed meats, really believes in Michael (and its own product), and is determined to show the world the wonders of both. Read more

17 Brands That Called Their Moms on Mother’s Day

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We know you saw this one coming. Sunday wasn’t just Mother’s Day–it was the 100th time the United States has officially celebrated the holiday thanks to one Woodrow Wilson.

While the woman who petitioned the president to make the holiday official in honor of her own first lady may “despise” its “sappy commercialization”, many millions of Americans and the consumer brands that serve them are perfectly fine with it.

Here, then, are a few of the many that took advantage of the occasion.

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14 Brands Wanted to Be Picked in the NFL Draft

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Have you ever asked yourself whether any pop-culture event could theoretically make for a real-time marketing moment?

The answer, obviously, is “oh yes.”

See, we didn’t watch yesterday’s NFL draft drama because we didn’t need to: we got all the news from our corporate and celebrity friends on Twitter!

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Snapchat Admits That It Made Up All That ‘Privacy’ Stuff

snapchatWe’ve known for some time that Snapchat‘s privacy claims don’t quite add up, and today the network and the Federal Trade Commission have reached an agreement on that point.

What does this mean? Basically, Evan Spiegel and company will officially admit that snaps don’t really “disappear forever” (they never did) and that recipients may, in fact, preserve the images/clips indefinitely in several ways without letting the sender know.

Here’s the big one: in addition to the false claims about disappearing snaps, the company also copped to collecting and transmitting user data despite claims to the contrary–and its recent security breach theoretically allowed hackers to collect that data.

Sound familiar?

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‘Fake Steve Jobs’ Takes a Shot at Departing Apple PR Head

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Dan Lyons–one of the most colorful journalists to become a marketer i.e. “hack turned flack“–took one final pop at Katie Cotton, the retiring VP of worldwide corporate communications at Apple, by posting a photo of a female sniper on his Facebook page. He joined HubSpot last year from ReadWrite.

Lyons, the former “Fake Steve Jobs” blogger and longtime tech journalist frequently “dispatched” Cotton to control and punish journalists who didn’t fall in line with his personae’s wishes. Lyons spent considerable time balancing satire with his other work, and managed to blog anonymously for about a year till he was outed by Brad Stone.

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