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Social Networks

STUDY: Consumers Don’t Trust Your SEO, Social Media Marketing

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Is this guy even real?

Want to push your client’s negative reviews down in the search rankings and encourage consumers to leave positive feedback in public?

Of course you do. Unfortunately, consumers know this–and according to a survey released this week by YouGov, Bloomberg and the UK-based Chartered Institute of Marketingthey don’t like it very much:

  • 67% of consumers think using SEO tricks “to hide negative content within search results” is unethical
  • Only 38% of marketers agree

We’ll just say the average Joe on the street has very mixed feelings about some of the most popular digital tactics of the day.

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Myspace Is Trying To Get You Back By Sending You Old Photos From Its Database

myspace tweetMyspace is still around. And they’re still giving it the old college try. Now they’re making everyday Throwback Thursday by sending users old pictures of themselves when they were active on the platform in its latest attempt to lure back once loyal visitors.

According to Mashable, the social network is sending emails with the line ”The good, the rad and the what were you thinking…” and a link to your old profile. The site calls it a “clever” approach to, at the very least, piquing curiosity. But when asked how successful the strategy has been thus far, a spokesperson only reiterated that the campaign is underway and the company wants to reconnect with people.

“Myspace has 15 billion user photos in its database, and still appears to be popular among music lovers,” Mashable continues, comparing that to the 250 billion photos that Facebook has. Last October, the site had 31 million monthly users. It had more than 100 million at its peak.

The question, of course, is why we would want to come back to Myspace, besides nostalgia.

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Pat Sajak to America: ‘I’d Like to Buy a Clue About Twitter and Climate Change’

the_pat_sajak_show-showFor decades, outside of a lapse in judgement to host a talk show (pictured here), Pat Sajak has been one of the most beloved individuals in TV history.

How hard is it to develop bad PR asking a woman to exercise her alphabetical skills and wear borrowed clothing? Not difficult at all.

And then, Pat Sajak discovered Twitter.

To wit, trolls showed up at his doorstep to play the bonus round any time he wished. He did this week when he decided that on behalf of ‘Wheel of Fortune’ fans everywhere, Pat Sajak has been quiet too long on … climate change?! 

Yeah, this happened.

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How Valuable Is Social Media Engagement, Again?

The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here’s the tweet that inspired it:

Gregg may be considered something of an authority on this issue since he serves as VP of social at MasterCard.

Yet many have other ideas. Just yesterday, for example, a Punchtab study told us that most Millennials only care about such interactions when they involve free stuff or discounts.

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Is Instagram Now ‘the Best Crisis PR’ Tool?

That’s what Maureen O’Connor of New York magazine’s fashion blog The Cut claimed this morning.

The idea is that celebrities in crisis mode are turning to Instagram, rather than more traditional press outlets, to let the public know that they’re ON IT and they GET IT. No biggie.

O’Connor’s key example is Beyoncé, who first responded to the we’re-already-sick-of-this Jay Z elevator story not by issuing a press release or scheduling an interview but simply posting a bunch of pics of herself with both her husband and her sister, Solange.

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She even posted an image of herself with Rihanna, the subject of various rumors regarding the reason for the fight.

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Hooters Jokes About Rape on Its Facebook Page

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Yeah. Hold that thought, kid.

I know. I know. Fellas, you all go here for the wings. Okay, now that we have that sage excuse out of the way to clear your conscience, something terribly serious happened at the home of the owl that has most of its female servers wondering, “WTH?” (‘H’ being for ‘Hooters.’)

Despite what is said on CBS’ “Undercover Boss,” many people do believe the women in this fine establishment are being exploited. However, if they want that cash, maybe the servers don’t mind so much: they can almost ignore the handsy drunk dude in the corner while shunning the douchey guy whose wedding ring is clearly in his pocket.

However, when you joke about rape, stuff gets real.

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STUDY: What Will ‘the Internet of Things’ Look Like in 2025?

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Predicting the future of technology is a fine art indeed.

The invaluable Pew Research Center is as good as anyone at testing the winds to see which way things will go–and the center’s latest report, created to coincide with the World Wide Web’s 25th anniversary, takes a shot at it.

So what will this “Internet of things” look like a decade down the road? Let’s see what “1,867 experts and stakeholders” had to say about it…

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Retail Study Reveals the Key to Social Media Engagement: Crotch Shots!

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Engagement: it’s one of the key words of the moment, but it means different things to different people–and even those with a clear definition sometimes struggle to figure out how to make it happen.

A recent honest-to-goodness data study by offbeat clothier Betabrand found that the solution to the problem is simple: your brand has to give the people what they want on social media. In this case, what they want is…crotch shots.

We spoke to the company’s head of advertising Julian Scharman to learn more.

His data is real, and it’s spectacular.*

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A Show Called ‘Selfie’ Is Coming and It’s Probably Going To Be Pretty Bad

selfieWe’re getting all sorts of sneak peeks at the TV shows coming out of the network upfronts. And one that caught our eye was Selfie for three reasons: it stars John Cho; he plays a marketing expert; and it looks like it’s going to be bad.

A play on My Fair Lady, the show is about a narcissistic selfie-taker named Eliza (Karen Gillan from Dr. Who) who wants to be remade, Pygmalion style, into a better person with some help from Cho (Henry Higgins). Sounds like the plot of a TV movie rather than a whole series because at some point the transformation will be complete right? But the trailer tells us that our protagonist is in such a bad way that simple things, like the common courtesy of knowing the name of a woman that you pass at the office every day, need to be relearned.

A million sighs. Really, I need John Cho to win. He was an excellent Sulu in Star Trek and though he has a recurring role on Sleepy Hollow, he’s kind of dead on that show. (If you watch the show, you know what we mean.) But we’re afraid this is not the vehicle for winning.

Moreover, a marketing specialist can do a lot of things, but they’re not magicians.

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Crisp Thinking Promises to Prevent Your Worst Social Media Nightmares

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We’ve already established the fact that social media screwups can affect even the most infallible among us.

Such failures may be an accepted risk of doing business in the digital realm–but wouldn’t you like a little more in the way of security to ensure that your client doesn’t pull a U.S. Airways?

UK-based company Crisp Thinking started as a provider of child protection technologies for Internet service providers, but its latest product promises to deliver the unthinkable by protecting your company and your clients from the kind of missteps that can quickly go viral–and ensure days, if not weeks, of terrible headlines.

Curious? We spoke to founder Adam Hildreth for more details.

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