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How To Turn Email Subscribers Into Engaged Social Customers

Email marketing has long been an important channel for brands to reach subscribers for their latest deals, promotions, and content. In fact, marketers sent over 838 billion emails in 2013.

But the trouble with inbox marketing is that it happens in vacuum…nobody hears it when a consumer “clicks”.

When you keep a consumer in a private platform to make purchase decisions- you are missing the opportunity to establish a direct dialogue with a potential customer – and their audiences. Thanks to the proliferation of social & mobile platforms, there are now best practices for turning your subscriber list into engaged social customers.

By giving your email subscribers an opportunity to respond publicly via social channels – you can take your silent subscribers and turn them into engaged social participants who then spread your branded message to their audiences. When you give subscribers the ability to respond to a private email offer directly on social media- you dramatically increase your reach and amplification. Emerging technology now allows brands to then directly reach out to those interested consumers with the resources to complete a conversion. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Journalists Agree: Press Releases Are Still Vital

The evolution in social media and technology has resulted in a whole new landscape when it comes to communications and public relations. PR professionals are not only looking to reach the media by targeting high-circulation publications but also to reach relevant influencers on social media.
Through all these changes, press releases still remain an essential tool that represents the official and formal communication of news directly from the management or leadership of a company or organization. Read more

Russell Ferstandig On How the Affordable Care Act Impacts Substance Abuse Treatment

Psychiatrist Russell Ferstandig is well aware of the impact that substance abuse can have on a person’s life.  With a strong focus on addiction treatment, he helps patients to overcome these challenges and get the quality care they need to work toward recovery.  Unfortunately there are still millions of Americans who are not getting the help they need.  According to the National Institute on Drug Abuse, only approximately 2.6 million Americans are receiving addiction treatment compared to the 24 million who are in need. Read more

Shannon Freedle Has 10 Tips for Dealing with Difficult Coworkers

As a business executive, Shannon Freedle has worked with a diverse range of colleagues and clients throughout his career.  He recognizes that companies encompass a wide scope of personalities.  Each person has their own unique strengths and abilities to contribute.  With this mix of personalities also comes the potential for conflict.  Not everyone will necessarily get along all the time.  Some people find it difficult to relate to others who have views that greatly differ from their own.

Dealing with difficult people takes a certain amount of skill.  Over time people learn strategies to overcome these challenges and make the best of any situation.  Everyone has their own opinion of what makes another person difficult to deal with.  However there are several common strategies that can help to make these interactions less stressful: Read more

Aidan Cassidy Lectures on Public Speaking Jitters, Jumbled Words, and Presentation

Aidan Cassidy, a civil servant and council member in a small town in North Carolina, has done his share of public speaking throughout his career. He was a law enforcement officer for two decades before becoming a well-deserved politician, and throughout both experiences he has developed a firm understanding of how speaking in public is a skill that is learned over time. Not only does this ability help politicians, good presentation skills carry over to the workplace and academia as well.

“The first thing you have to do to master public speaking is to understand your audience,” Aidan Cassidy says. “Why are they there? What do they want to hear? Why are you there? You need to ask yourself these questions in order to prepare a speech that is effective, remembered, and easy for you to give.”

The audience is everything for public speakers. Whether or not a person is a politician, a member of the clergy, a teacher, or a college student presenting a thesis in front of professors, knowing the audience is key. For starters, speakers have to redefine their audiences and come to understand that most people want the lecturer or presenter to succeed. This should help cut back on nerves, but more on pre-speech jitters later. Read more

Justin Singletary, Savannah, Shares Tips for Military Relocation

Justin Singletary, Savannah real estate consultant, may look like a slick businessman these days, but from 2001 to 2007, he was in military garb, serving his country admirably in the United States Army. Since 2007, he has traded his duty tours in Iraq and Afghanistan for a station spot in Savannah, Georgia, where he helps troops and their families find homes after they are relocated to the area.

For Justin Singletary, Savannah is a new kind of arena for military service and duty. While the danger levels in his current life have decreased dramatically in comparison to the war zones in which he used to serve, Singletary believes the work he is doing in his Georgia hometown is every bit as vital to the military as what he was doing overseas. As a military man himself, Justin Singletary has seen firsthand the toll that frequent military relocation can take on troops and their families.

Unpredictable, stressful, and emotional, military relocation can be a physically and emotionally draining process for even the most hardened soldier. By listening to his clients’ needs and helping troops navigate the real estate labyrinth, Justin Singletary of Savannah aims to reduce the stress of a military move and make the relocation process seamless. After all, finding the right home in the right neighborhood—and finding it quickly—can make all the difference for a military family moving to a new area. Read more

Shark Shield, Magnets, or Anti-Shark Wetsuits, Which Works Best?

Over the past ten years, the popularity of diving has steeply declined, and industry members, like Shark Shield, are searching for a solution. In fact, the number of certified SDI, SSI, and PADI certified divers has dropped by nearly 30,000 people between 2000 and 2010. Many industry experts suggest that a large number of divers have opted to stay on land to avoid encounters.

However, the shark deterrent industry has boomed, and there are a variety of options for divers, spear fishers, kayakers, and other water adventurers to choose from. But with so many choices, consumers are faced with a tough decision that could impact the rest of their lives. To decide on a deterrent that really works, adventurers should carefully consider their options. Read more

Dr. Richard Obedian on Osteoporosis and Bone Health

Orthopedic surgeon Dr. Richard Obedian discusses osteoporosis risk factors and treatments.

As an experienced orthopedic surgeon, Dr. Richard Obedian specializes in a number of treatments for osteoporosis, including kyphoplasty, a surgical procedure which repairs compression fractures caused by the disease. In spite of ever-growing technological improvements, surgery is often necessary for osteoporosis patients or patients with low bone density, who number over 52 million in the United States alone. Unfortunately, several of the factors that contribute to osteoporosis have to do with genetics or age, and are therefore unavoidable, but paying attention to bone health can help decrease the risk of getting it. Read more

DryForce Lays Out Project Basics for Building with the Best of Them

Based in Mesa, Arizona, DryForce is managed by water removal specialists with a combined century of experience. The company believes in effective removal, and they also excel at mold and fire damage removal and residential, office, medical, restaurant, and institutional reconstruction. When a crisis occurs and homeowners or tenants are left to pick up the pieces, it is crucial to effectively recover in order to move on with business and life.

“The reconstruction process is a main priority for us,” an expert from DryForce says. “Our mission is to remove and repair damages with minimal disruptions as quickly as possible. We also work directly with insurance companies to make sure transactions are seamless, and then diligently work to ensure full property restoration.”

When it comes to construction, home and building owners often have different motivations. For instance, a homeowner may look to eventually resell a property and move into another one. With the current state of the real estate market, it is crucial that homeowners optimize the interior and exterior of a home and, in the case of fire, mold, or water damage, ensure everything is shipshape before the home moves into the market. Building owners, on the other hand, are usually interested in retaining tenants or increasing property value and work conditions. The same principles apply when it comes to damages, which is why it is important for construction experts to do everything they can to properly restore a structure. Read more

Grand Homes Reviews How to Approach Home Inspection

Grand Homes reviews the most important questions to ask a home inspector, noting that home inspections are an important part of buying and owning any home. Grand Homes is a homebuilder in the Dallas-Fort Worth Area that develops and builds mid-range homes. The company is in the top 10 in production in Texas, building roughly 400 homes a year. Grand Homes reviews the needs of today’s homeowners, making sure to reflect these requirements in the impressive work the company generates. For more than 25 years, Grand Homes has served as a leading homebuilder, and it has expanded significantly.

The company extends a diverse array of semi-custom home options to prospective homeowners and has earned a high reputation for building homes within 35 established communities in the area. Staffed with nearly 200 talented and dedicated employees, the homebuilder has amassed attention as an award-winning contracting company.

As a thought leader in the industry, Grand Homes reviews how a professional home inspector plays a crucial role in the final buying or selling decision, alerting homebuyers to potential issues within a property. How a prospective buyer approaches the home inspection process can make or break the entire home buying experience, as it can shed further insight into the property to help individuals make more informed decisions.

Before learning how to effectively approach home inspection, Grand Homes reviews some of the biggest home inspection mistakes, advising homeowners away from these common pitfalls: Read more