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Study

Get to the Point: IHOP Fires Woman for Customer’s Bad Math Skills

sad-pancake

Hey kids. Go to school. That, or don’t tip at IHOP. 

It was just a regular day in Henrico, Va. when some guy was jonesin’ for a Rooty Tooty Fresh N’ Fruity at IHOP.

Dude walks in, sits down, and meets his lovely server, Chanetrice Carter. He devours his meal, gets his bill, and decides he was smitten with young Chanetrice. I guess it was the way she poured his coffee with a playful reach for the cream.

So, he tips her $200! And Chanetrice was given a pink slip for her troubles. Wait, what?  Read more

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Storytelling for Media Professionals

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STUDY: Is the Internet Losing Our Religion?

Computer button Enter - Christian crossSince the advent of the Internet, people have replaced it with many things.

Used to read the paper? Scroll a website. Ever gone out to get something to eat, or even use a phone? Pull up the website. Shopping much? Find a website. And then there’s too tired for going to church? Surf a sermon via website.

Countless churches that can afford the technology streamcast messages. Why? It’s sure not for the people who need an extra jolt of inspiration on a Tuesday afternoon. It’s for those who can’t roll out of bed on Sunday morning. Guilt-free viewing.

So, when I saw this study from the Massachusetts Institute of Technology about the correlation between the rise of the Internet and the decline, I wasn’t surprised. Just sad…

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STUDY (and not-so-Breaking-News): Digital Reporting On the Rise

digital_natives_news

Yes, behind every online breaking news report is a homeless-looking hipster pushing the buttons.

Everyone, say it with me: “Digital Native News.

ICYMI: This is the future of journalism. Ask any reporter in print, broadcast, or online (obviously, there), and they will tell you the same thing. And although many journalists are unfortunately getting demotions and pink slips in their annual reviews, the Pew Research Center came out with this report about “The Growth in Digital Reporting.”

And the infographic after the jump is worth printing and pasting on your bulletin board.

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STUDY: People Can’t Use Twitter Without the Eff Bomb

twitter-bird-angry-curse

Birds of a feather @#$& together. 

WARNING: If you have a client interested in social media, you may want to turn your head. Better yet, turn your client’s head because twits can’t be trusted unless you are looking for the best George Carlin, Richard Pryor or Eddie Murphy impressions.

According to a recent study by Fast Co. Exist, one of out every 13 tweets involves a curse word. After examining a random one-month sample of 51 million English-language tweets from 14 million distinct user accounts, they came up with this conclusion: We curse a lot on Twitter, where our language is usually public, even more than we do in real life.

After the jump, we’ll offer some informative but NSFW charts, so if you’re the squeamish type then you might want to #$%* off.

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Bad News: Negative Headlines Get Much More Attention

negative-newspaper-headlines

That news mantra “If it bleeds, it leads” is all our fault.

People who are in the news business, as well as hacks-turned-flacks like yours truly, understand this unfortunate aspect of consumer cravings. People who just watch, read or listen to the news hate this.

The ironic thing is, according to this telling study by Outbrain, it’s all their fault. In short, negative headlines get more attention — much more — than positive headlines. Find out how after the jump…

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THIS JUST IN: Grilling BBQ Is Gonna Kill You

THIS JUST IN 2This can’t be good PR for the beef and barbecue industry, everyone that sells barbecue and fried foods, and the aficionados of all things thereof.

I should know — I am one of those beloved people, equipped with the XXL grill in the backyard, devotee of BBQ sauce drizzling on my “Kiss the Cook” apron, and full of the proclivity to purchase a fried artifact every now and again. However, when I stumbled upon this story from Slate, I didn’t hurl my “I Heart BBQ” friends card out of my window (I am a Texan after all) but I did think twice about buying a Turkey Leg recently.

So that counts for something right? I mean, we could be talking cancer here. How? Find out after the jump…

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STUDY: Your Thighs and Beer Gut Heart the Polar Vortex

Polar Vortex 2014

Sure, it’s frigid outside but rub those thighs together and burn those calories! 

Whelp, it’s back. Polar Vortex 2: this time, it’s personal!

How? Mother Nature sure is taking a smackdown in the court of public opinion for all this below-freezing temperatures and stuff. You know, winter and all. Nonetheless, I think this vortex thingy is getting everyone so mad, even Sam Champion wants to pimp-slap Mama Nature.

So, just when she is need of some serious crisis communications, we get this study from a publication that I have never read, bought or discovered on a shelf—but there it is: Trends in Endocrinology & Metabolism

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STUDY: Spanx Could Be Squeezing the Money out of Your Organs

spanx-funnyDear Spanx, Your product is killing women’s ability to reproduce. Love, ‘Merica Pissed-off Females. 

Doesn’t sound like a grand marketing campaign, but thanks to some folks with a Ph.D. and waaaay too much time on their hands, we have this interview from HuffPo who interviewed three gastroentrologists about that very unfortunate slogan.

Bad celebrity endorsement too.

SPOILER ALERT: This randy kind of shapewear prevent you from having a healthy bowel movement, digesting a steak or being able to other things with your body that is so disgusting, we dare not discuss it in this highly educated forum.

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STUDY: Smoking During Pregnancy Is No Longer Life Risk, Just Gay Risk

pregnant-smoker

I can’t tell by the bump: Is that baby gay or lesbian? 

Meet Dick Swaab. And I was careful to put the rightful space in-between his first and surname, but after this story, you may want me to delete it. Technically, it’s Dr. Dick Swaab.

Dr. Swaab here is a neurobiologist from Amsterdam, so he’s kind of a big deal in his line of work. His most recent study, as found in Metro (UK), declares findings that says smoking during pregnancy can jack with a child’s IQ or sexuality. 

[Dick, here,] said, “Pre-birth exposure to both nicotine and amphetamines increases the chance of lesbian daughters. Pregnant women suffering from stress are also more likely to have homosexual children of both genders because their raised level of the stress hormone cortisol affects the production of fetal sex hormones.”

Of course, he notes “some traits are dictated by nature,” but who cares when he’s got science to back his play like this. GLAAD? Your move. Shall we start with that space?

STUDY: NCAA Athletes Are Not Smarter Than a 5th Grader

smarter-than-a-5th-grader

If you are 60 percent of college athletes, um, NO!

Paging the NCAA Communications Office: Please pick up the white courtesy phone. Your services are going to be needed for some crisis management very soon. It seems a study came from the University of North Carolina that pulls the curtain back on what many, many people who pay to watch college athletics have thought for quite some time.

*SPOILER ALERT* The NCAA has some boneheaded athletes graduating who can’t read past a 5th grade level. I know, right?! Listening to some of those star athletes after a game or a match, you may think Rhodes Scholar material, but evidently, not so much. To wit, something scandalous this way comes.

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