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PR vs. Advertising: Still the Same Competition?

shutterstock_166919984Forbes just published a piece discussing, in some detail, “the real difference between PR and advertising.”

This realness in difference begins with an old saying: “Advertising is what you pay for, publicity is what you pray for.” Or, boiled down even further, advertising is paid media, public relations is earned media.

A simple maxim from a simpler time. But does it hold up today?

Author Robert Wynne believes that it does. Not only is PR still different from advertising — it’s still better.

“With advertising, you tell people how great you are. With publicity, others sing your praises. Which do you think is more effective?” asks Wynne.

The unspoken answer is supported by a 2014 Nielsen study on the role of content in the consumer decision-making process, which concluded that PR is almost 90% more effective than advertising: “On average, expert content lifted familiarity 88 percent more than branded content…”

Expert sources also agree.

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America Officially Hates Sarah Palin

palin_mouthSurveys are fun because they offer insights into America’s red, white, and blue soul. This is especially true when the surveys are about divisive things like politics, healthcare, or Donald Trump’s fabled “Trump Toupee.”

Take Sarah Palin.

See there? The name alone makes hairs stand up, stomachs turn and glasses go foggy. So why is she in the news … again? A survey.

While it’s not like Sarah Palin is on a media hiatus or anything, she’s not as visible as she would like. And thanks to this NBC News/WSJ poll, we know she is still more vocal than anyone would like.

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APOCALYPSE WATCH: 47% of Americans ‘Can’t Last a Day’ Without a Smartphone

smartphone addictionSo, I love my phone.

I’m at a stop light — there’s my phone. I’m bored in a meeting — there’s my phone. I’m spending 5-10 minutes “occupied” — there’s my phone. Whatever the need, my phone is my trusty sidekick.

The difference between me and you (shout out to Dr. Dre) is that I can put the thing down, take a deep breath, and walk away. However, there are others who break out in hives if the thought even comes up in conversation.

And thanks to this study by Bank of America, we find that almost half of this country feels the same way. That explains a lot.

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The 11 ‘Worst Places to Work in America’

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It seems to be par for the course: gossip around the water cooler, gripe about the company brown-noser, plot an intricate plan to call in sick and go to the movies (or an interview) instead.

This is life at work for most of America.

Hearing that would make most people sad. Reading that could cause a rash of hopelessness. However, fret not: all is not bleak. For those who wonder if it could be worse, there’s always 24/7 Wall St.’s annual list of The Worst Places to Work in America.

At least you don’t work at any of these places.  Read more

Bad News: Poll Shows Confidence in News Media Very Low, Right Above Congress

we hate TV

500 channels and nothing on…

There is nothing more mesmerizing than our ability to ignore fact, figure, and logic.

Collectively, there are groups of people who can be so dense that one would think every highfalutin group walks around in wifebeaters drenched in sweat and beer stains. For example: It is no secret that the current Congressional body has the lowest approval rating in U.S. history, yet there they are, re-elected and sitting pretty.

Glowing in the spotlight of that single-digit love is one other group that just can’t take a hint: National Network News.

The numbers we have to share have nothing to do with ratings, but they probably should.

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STUDY: Oxford Commas for Grammar Snobs Only (Ironically)

serial comma kayne

Who gives a f*ck about an Oxford comma?

We do. Because we’re snooty.

Number-crunching blog for the OCD-compliant FiveThirtyEight.com released a mind-numbing study that will cause curse words to be hurled in PR and ad agencies nationwide. Its key finding: only the grammar snobs in America embrace the Oxford Comma.

This may fly in the face of copywriters and flacks alike who have been taught by the “So, let’s talk journalism and … SQUIRREL!!” experts at the AP Stylebook, but here we are: If you like writing, you love the serial comma.

And it’s not even close.

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Two Thumbs Up? The Movies are the Latest Victim of the Internet (STUDY)

thumbsupshirtBeen to the movies lately? The nice seats, the big screen, the sweet sound system — it’s all part of the experience.

You know what else is part of said “experience”? The $12 ticket, $8 coke (with no refills, thank you very much), $5 (half-full) box of Starburst…sounds about right.

That’s not the worst part, though:

You find that one seat for yourself and your crew  nestled in the upper left part of the theater. As you prop your feet up and wait for the festivities to begin, a family of eight decides that is where they want to sit too.

Soon, all of these first world problems will be things of the past because Internet.

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FDA Reveals Gender-Based Double Standard in Big Pharma Research

big pharmaQuick poll: Anyone take prescription drugs? Okay, while we count the waving sea of raised arms out there in PR land, the FDA will thank you. Now, for you women out there in that sea, guess what? Big Pharma research is sexist.

No, really. And the FDA just proved it.

A recent study by the U.S. Food and Drug Administration proves that a gender-based double standard exists when it comes to tracking the side-effects of popular prescription drugs.

What was that song about bad medicine again?

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PR Internships Are the Best Internships (According to a Survey)

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22.6% of participants described this image as “kind of accurate”

Job search/listing service startup InternMatch recently conducted a huge survey asking more than 9,000 students about the state of the American internship–and you’ll be happy to learn that PR is the winner.

The basic conclusions:

  • Every student wants a great internship
  • Paid internships are always better
  • As competition heats up for a limited number of entry-level gigs in various industries, these introductory gigs will only grow more valuable

Specifics and an infographic after the jump.

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No Joke: ‘The Colbert Report’ Voted ‘Most Informative U.S. News Source’

colbert better than news

Hey national news, you think your ratings are bad now?

I haven’t seen a survey but I would be willing to bet that most journos and PR peeps watch Comedy Central … for news.

Why? How much drive-by shootings, domestic disturbances, child abuse cases, political scandals, and weather reports can one person take in a day? We need some levity so we read blogs with a tinge of snark and watch TV with a bit more.

Thank you Comedy Central for Jon Stewart and Stephen Colbert.

While they joke wonderfully about the world around us, they educate America by giving a no-nonsense approach to what “breaking news” obfuscates on a minute-by-minute basis. And now, there’s proof: Stephen Colbert has been voted the “most informative U.S. news source.”

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