There’s some “debate” — if you can call it that — within the tech community as to whether PR is a necessary evil or a crucial tool in taking startups from obscurity to world domination. Some recent examples: an Uber GM got attention for claiming that such services are “a waste of money” and an anonymous “tech exec” told an NYT reporter that he only hates journalists a little bit more than he hates his own PR team.
Last week, however, technologist Robert Adams of the “sharing without an internet footprint” network Brax.me gave us the definitive case study in the Why Startups DEFINITELY Need PR file by sending his own mass pitch to almost every major tech journalist on the planet.
Every tech reporter just got a mass pitch with the subject line: “SOCIAL MEDIA PRIVACY RESTORED.” Cue frenzy.
— Christina Farr (@chrissyfarr) November 26, 2014
Much of that “frenzy” involved mocking him.