Mentorship is underrated and under-utilized.
With PR executives jetsetting, working remotely, stuck in a marathon of meetings, or hibernating behind an office closed door, there is rarely a chance to hunker down for a learning opportunity.
On that note, one of the most visible flubs for any flack is the press release – specifically the headline.
It’s what you use to grab a reporter’s attention…at your own peril. While most headlines are perfectly functional, some earn a special place on the conference room bulletin board.
Bad headlines do happen…so let’s review a few and try to make sure they happen to someone else in the future. Read more