TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Century 21 Real Estate Still Up For Grabs, Burson Defending

century21_logo11.jpg

Century 21 Real Estate is currently reviewing all marketing partners, including PR. A source tells PRNewser that a decision should come by end of year.

Burson-Marsteller, Century 21′s current PR agency of record confirmed to PRNewser that they have re-pitched. Ogilvy PR has also confirmed they pitched the business. Cohn & Wolfe said they are not pitching the business.

The PR review is part of an overall marketing review and there is a large paid media component. “It’s not just your regular PR RFP,” a source told PRNewser. Century 21 Director of PR and Brand Communication Matt Gentile declined to comment on which agencies are currently at the table.

We will update this post as we hear more.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!